Navigating the path to transformative Insights partnerships
Reaching the summit: Elevating the insights function with AI
WFA Insight Forum is a member-only network that brings together senior client-side insights & analytics leaders from WFA member companies. The group aims to elevate and champion the function by helping members accelerate business growth through strategic consultancy, foresight, insight-informed decision-making and peer learning.
Join the Forum
Join us for the first edition of Forum Connect in Mumbai, where we will be uniting WFA’s marketing communities around a common goal.
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Inclusive insights are critical to understanding today’s diverse consumers and unlocking sustainable brand growth.
04 Mar 2026
Organisations have never had access to more data — yet many insights teams continue to struggle to translate that intelligence into confident, timely business decisions.
The Insight Forum is chaired by Joel Renkema, Global Head of Insights, Inter IKEA Group.
Embracing the potential of data whilst securing sustainable flows for the future remains one of the biggest challenges facing the marketing industry, particularly at a time when societal concerns relating to privacy continue to be higher than we would wish. In this document we take a deeper look into a creating a strong value exchange for consumers.
Member-only content, please log in to view this document.
WFA benchmark conducted for a member looking for recommendations on brand strategy providers with global capabilities who can offer help on brand positioning, brand purpose and brand focus.
This WFA study aims to provide insight into data being collected and its application by marketers, in pursuit of more effective and efficient marketing.
A benchmark to investigate: how clients mine digital insights from consumers/customers; how client organisations are structured to identify digital insights and ideas; how external sources are used to discover digital innovation, other than the traditional route of agencies.
Survey to identify whether attribution modelling is conducted, the reasons for doing this, models used and benefits identified.
This document was designed as a means to benchmark thoughts and actions in relation to marketing in Africa. It contains interim consolidated, anonymous, responses from 82 client-side marketers in Africa.