WFA Media Forum brings together global media leads to share insight and drive actions on their priority issues.
Join the ForumThe global media market has never been so complex. Planning, strategy and channel selection; routes-to-market; internal and external capability; media measurement, verification and evaluation; media auditing and consulting are all changing rapidly.
WFA Media Forum connects professionals from increasingly diverse roles to exchange, learn from each other and find practical solutions to their most pressing challenges. In addition to global media leads, it’s not uncommon to find programmatic and data specialists within this network, as well as those from the procurement side of the business. The connecting tissue is a common interest in paid media – offline and online. Value is delivered through critical research and reports, physical and remote forums and online tools and benchmarking services.
Join us for the first edition of Forum Connect in Mumbai, where we will be uniting WFA’s marketing communities around a common goal.
Join us for the first edition of Forum Connect in Mumbai, where we will be uniting WFA’s marketing communities around a common goal.
The Media Forum is chaired by Mathias Chaillou, Chief Media Officer, L'Oréal.
Meeting overview and presentations from WFA’s Forum Connect Media Forum on the 8th of November 2022
A WFA member wanted to know the most up-to-date Point of View from advertisers when it comes to ad servers in our constantly evolving industry.
Please note that GARM was discontinued on August 8. See more here.
The Global Alliance for Responsible Media and Twitter agree tangible steps to address brand safety-related concerns.
Measuring marketing effectiveness is becoming more important, and yet more challenging at the same time. Gerry D’Angelo, VP, Global Media at P&G, and Co-chair of WFA's Media Forum, explains how to resolve this tension.
Programmatic has the potential to be a useful advertising tool…but certain challenges, often linked to transparency, stand in the way of it reaching its full potential.
Meeting overview and presentations from WFA’s Media Forum on the 20th October 2022
