WFA Media Forum brings together global media leads to share insight and drive actions on their priority issues.
Join the ForumThe global media market has never been so complex. Planning, strategy and channel selection; routes-to-market; internal and external capability; media measurement, verification and evaluation; media auditing and consulting are all changing rapidly.
WFA Media Forum connects professionals from increasingly diverse roles to exchange, learn from each other and find practical solutions to their most pressing challenges. In addition to global media leads, it’s not uncommon to find programmatic and data specialists within this network, as well as those from the procurement side of the business. The connecting tissue is a common interest in paid media – offline and online. Value is delivered through critical research and reports, physical and remote forums and online tools and benchmarking services.
WFA Forum Connect is returning to New York, bringing together WFA’s marketing communities around the common goal of transformation for brand growth.
Profesionales de la industria de toda América Latina se reunirán en Ciudad de Guatemala para compartir y aprender sobre el futuro del marketing.
By 2030, credible sustainable marketing could unlock trillions in new revenue, but capturing the growth opportunity is challenging for many brands.
The Media Forum is chaired by Mathias Chaillou, Chief Media Officer, L'Oréal.
Programmatic has the potential to be a useful advertising tool…but certain challenges, often linked to transparency, stand in the way of it reaching its full potential.
Meeting overview and presentations from WFA’s Media Forum on the 20th October 2022
Please note that GARM was discontinued on August 8. See more here.
It’s worth reminding ourselves why brand safety matters and how global advertisers have taken the lead in trying to make digital platforms places where they are comfortable for their brands to appear. WFA CEO Stephan Loerke explains.
One key measurement metric which has gained a lot of traction is “Attention” and a willingness from brands to shift towards this from other metrics such as viewability as a key indicator for success.
Meeting overview and presentations from WFA’s Media Forum on the 22nd September 2022
Brands need to think twice before entering ‘the metaverse’. Rob Foster, senior consultant at The Observatory International, explains why strategy should be more important than fear of missing out.
NIVEA's Global VP, Tobias Collée, shares on the importance of humanity and cultural respect, as part of the Candid CMO series.
