WFA Media Forum brings together global media leads to share insight and drive actions on their priority issues.
Join the ForumThe global media market has never been so complex. Planning, strategy and channel selection; routes-to-market; internal and external capability; media measurement, verification and evaluation; media auditing and consulting are all changing rapidly.
WFA Media Forum connects professionals from increasingly diverse roles to exchange, learn from each other and find practical solutions to their most pressing challenges. In addition to global media leads, it’s not uncommon to find programmatic and data specialists within this network, as well as those from the procurement side of the business. The connecting tissue is a common interest in paid media – offline and online. Value is delivered through critical research and reports, physical and remote forums and online tools and benchmarking services.
Sponsored Products (with bvA) and Cannes update.
WFA Forum Connect is returning to New York, bringing together WFA’s marketing communities around the common goal of transformation for brand growth.
Profesionales de la industria de toda América Latina se reunirán en Ciudad de Guatemala para compartir y aprender sobre el futuro del marketing.
The Media Forum is chaired by Mathias Chaillou, Chief Media Officer, L'Oréal.
P&G Canada’s Judi Hoffman to chair ACA’s new working group
In 2019, WFA invited key verification suppliers to join forces and participate in an exercise to share market-by-market data on levels of impressions. Twenty months since the launch, we are now able to assess how these trends are moving over time.
Please note that GARM was discontinued on August 8 2024. See more here.
The new agreement on harmful content in the digital space achieved within the Global Alliance for Responsible Media highlights the need for action from brands as well as platforms. It’s not simple, however, and our five industry experts describe the next steps for brands, ranging from ensuring that the same standards are applied to all the media partners they invest with, through to an emphasis on ensuring brand safety efforts do not lead to discrimination against certain sections of the population.
In an increasingly volatile landscape, which environments can advertisers trust to reflect ambition of their brands?
ANDA Colombia’s new guide provides advice on data privacy, data sources, brand safety, ad fraud and programmatic
Please note that GARM was discontinued on August 8 2024. See more here.
Global Alliance for Responsible Media (GARM) agrees commitments and timeframe for the first global brand safety and sustainability framework for the advertising industry.
NIVEA's Global VP, Tobias Collée, shares on the importance of humanity and cultural respect, as part of the Candid CMO series.
