Media Forum

WFA Media Forum

WFA Media Forum brings together global media leads to share insight and drive actions on their priority issues.

Join the Forum

The global media market  has never been so complex. Planning, strategy and channel selection; routes-to-market; internal and external capability; media measurement, verification and evaluation; media auditing and consulting are all changing rapidly.

WFA Media Forum connects professionals from increasingly diverse roles to exchange, learn from each other and find practical solutions to their most pressing challenges. In addition to global media leads, it’s not uncommon to find programmatic and data specialists within this network, as well as those from the procurement side of the business. The connecting tissue is a common interest in paid media – offline and online. Value is delivered through critical research and reports, physical and remote forums and online tools and benchmarking services.

See all Forum resources

Key resources

Upcoming Forum events

  1. WFA Forum Connect

    New York United States

    29 Sept 2026

    WFA Forum Connect is returning to New York, bringing together WFA’s marketing communities around the common goal of transformation for brand growth.

    More information Register for this meeting

  2. Reunión Regional WFA LATAM 2026

    Guatemala Guatemala

    13 Oct 2026

    Profesionales de la industria de toda América Latina se reunirán en Ciudad de Guatemala para compartir y aprender sobre el futuro del marketing.

    More information Register for this meeting

  3. By 2030, credible sustainable marketing could unlock trillions in new revenue, but capturing the growth opportunity is challenging for many brands.

    More information Register for this meeting

The Media Forum is chaired by Mathias Chaillou, Chief Media Officer, L'Oréal.

Related content

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  1.    WFA and platforms make major progress to address harmful content
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    WFA and platforms make major progress to address harmful content

    Please note that GARM was discontinued on August 8 2024. See more here.

    Global Alliance for Responsible Media (GARM) agrees commitments and timeframe for the first global brand safety and sustainability framework for the advertising industry.

    Read more about "WFA and platforms make major progress to address harmful content"
  2.    Media Forum Meeting Overview (September 2020)
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    Media Forum Meeting Overview (September 2020)

    Overview of the Media Forum held on 22 September, 2020.

    Read more about "Media Forum Meeting Overview (September 2020)"
  3.    Global advertisers unveil a collaborative new approach to cross-media measurement
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    Global advertisers unveil a collaborative new approach to cross-media measurement

    UK and US to lead implementation following international peer review

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  4.    Programmatic & Data Forum Meeting Overview (September 2020)
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    Programmatic & Data Forum Meeting Overview (September 2020)

    Overview of the Media Forum held on 9 September, 2020.

    Read more about "Programmatic & Data Forum Meeting Overview (September 2020)"
  5.    GCC association launches cross-media measurement initiative
    Advertising & policyCross-media measurement

    GCC association launches cross-media measurement initiative

    ABG’s UAE Audience Measurement Project will focus primarily on video and upper-funnel metrics

    Read more about "GCC association launches cross-media measurement initiative"
  6.    A marketer's checklist on mitigating ad fraud

    A marketer's checklist on mitigating ad fraud

    Following the recent WFA webinar on ad fraud, and in particular bots, good and bad, Integral Ad Science (IAS) shared their six steps for proactively preventing ad fraud in your digital advertising campaigns.

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Chairperson

  • Mathias Chaillou

    Mathias Chaillou

    Chief Media Officer, L’Oréal

WFA Contacts