Media Forum

WFA Media Forum

WFA Media Forum brings together global media leads to share insight and drive actions on their priority issues.

Join the Forum

The global media market  has never been so complex. Planning, strategy and channel selection; routes-to-market; internal and external capability; media measurement, verification and evaluation; media auditing and consulting are all changing rapidly.

WFA Media Forum connects professionals from increasingly diverse roles to exchange, learn from each other and find practical solutions to their most pressing challenges. In addition to global media leads, it’s not uncommon to find programmatic and data specialists within this network, as well as those from the procurement side of the business. The connecting tissue is a common interest in paid media – offline and online. Value is delivered through critical research and reports, physical and remote forums and online tools and benchmarking services.

See all Forum resources

Key resources

Halo

Advancing the advertising industry’s ‘North Star’ for cross-media measurement through a voluntary, adaptable and accountable open-source framework.
See more

Outlook

A WFA member only tool that takes an industry-wide view on how media advertising prices are forecast to evolve, globally, in the year ahead.
See more

Global Media Charter

Advertisers’ aligned vision for the media ecosystem.
See more

Appointing Media Agency Networks On A Global Or Multinational Basis

A guide to global media agency contracts. 
See more

Media Budgets 2026

Key insights into global advertiser media budget decisions and market sentiment.
See more

Delivering Data Driven Marketing Success

WFA research demonstrating that too few companies have yet taken the right actions to cope with the loss of cookies.
See more

Future Of Media Agency Models

WFA & MediaSense research showing that an overwhelming proportion of major multinational brands are looking to improve their agency model.
See more

Media's Got Talent?

WFA & MediaSense research revealing how 56% of brands felt that a skills shortage was holding the industry back.
See more

Upcoming Forum events

  1. Content production re-imagined: prove what matters (part 2/3)

    5 Nov 2026

    There are places available.

    How do the models compare, and how can brands determine the right mix?

    More information Register for this meeting

  2. WFA Forum Connect

    Amsterdam Netherlands

    18 Nov 2026

    There are places available.

    WFA Forum Connect is returning to Amsterdam, bringing together WFA’s marketing communities around the common goal of better marketing effectiveness.

    More information Register for this meeting

  3. Spotlight: Future Media Operating Models: Designing the media organisation for what comes next

    19 Nov 2026

    There are places available.

    Join WFA and mediasense to unpack new research on how global advertisers are evolving their media organisations for 2027 and beyond. 

    More information Register for this meeting

The Media Forum is chaired by Mathias Chaillou, Chief Media Officer, L'Oréal.

Related content

RSS Feed
  1. Media Agency Models & Remuneration 2019
    BenchmarkReport
    Marketing procurementMarketing structureMarketing procurement

    Media Agency Models & Remuneration 2019

    This report covers how 50 companies structure their global media agency relationships and how these relationships are expected to evolve over time.

    Read more about "Media Agency Models & Remuneration 2019"
  2. Media Forum meeting overview (February 2019, Singapore)
    Event reports
    In-housingMedia transformation

    Media Forum meeting overview (February 2019, Singapore)

    Overview of the Media Forum held on February 12th, 2019 in Singapore.

    Read more about "Media Forum meeting overview (February 2019, Singapore)"
  3. Benchmark: Programmatic Practice & Proficiency in APAC
    Benchmark
    Trends & forecastsMarketing strategyMarketing technologyDigital media transformationMarketing strategyMarketing technology

    Benchmark: Programmatic Practice & Proficiency in APAC

    23 senior client-side marketers and leaders across the Asia Pacific Region provided their responses to 6 questions on programmatic practices and proficiency

    Read more about "Benchmark: Programmatic Practice & Proficiency in APAC"
  4. Webinar: The new frontier for ad fraud
    Video

    Webinar: The new frontier for ad fraud

    In this webinar, Dr Augustine Fou, one of the world’s preeminent ad fraud researchers, joins WFA to explore where ad fraud is most pernicious today. 

    Read more about "Webinar: The new frontier for ad fraud"
  5. Diversity & Inclusion in the Production Industry
    Case studies
    Advertising & policyMarketing procurementInclusive marketingMarketing procurement

    Diversity & Inclusion in the Production Industry

    White Paper from APR and WFA on diversity & inclusion with a focus on production

    Read more about "Diversity & Inclusion in the Production Industry"
  6. Media Forum Meeting Overview (November 2018, New York)
    Event reports
    In-housingMedia transformation

    Media Forum Meeting Overview (November 2018, New York)

    Overview of the Media Forum held on November 7th, 2019 in New York.

    Read more about "Media Forum Meeting Overview (November 2018, New York)"

Chairperson

  • Mathias Chaillou

    Mathias Chaillou

    Chief Media Officer, L’Oréal

WFA Contacts