The National Associations Council (NAC) is the global forum for heads and representatives of WFA's network of national industry associations in 60 countries. It offers a unique opportunity for national associations representing the common interests of marketers to learn from each other, collaborate and share ideas, insights and success stories.
NAC member content
National Associations Council
Contact
Chairperson
Henriette van Swinderen
Director, bvA (the Netherlands)
WFA Contact
Laura Baeyens
Senior Communications Manager & National Associations Council Lead
l.baeyens@wfanet.org
Events
Updates & industry initiatives from the NAC network
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Canadians forecast 2017 marketing trends
Read more about "Canadians forecast 2017 marketing trends"ACA Canada asks experts to predict this year's marketing trends
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Spain sees increase in advertising investment
Read more about "Spain sees increase in advertising investment"AEA Spain publishes findings of latest marketing study
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In the spotlight: Rodrigo Cordón and AAG Guatemala
Read more about "In the spotlight: Rodrigo Cordón and AAG Guatemala"Interview with AAG Guatemala president
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Germany: Focus on the 'hybrid consumer'
Read more about "Germany: Focus on the 'hybrid consumer'"OWM Germany holds 21st OWM symposium
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Brazil: 2017 will be the year for marketing to transform
Read more about "Brazil: 2017 will be the year for marketing to transform"ABA Brazil CEO shares what's on the association's agenda for 2017
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Norway ranks most effective advertisers
Read more about "Norway ranks most effective advertisers"ANFO Norway holds annual marketing effectiveness competition and awards
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Belgium names advertiser of the year
Read more about "Belgium names advertiser of the year"UBA Belgium holds annual Christmas lunch
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Value of advertisingAdvertising delivers powerful economic benefits across the EU
Read more about "Advertising delivers powerful economic benefits across the EU"New report finds that every Euro spent on advertising powers a seven-fold boost to GDP, encourages innovation, supports employment and helps fund vital services European advertising industry calls for moratorium on further advertising restrictions to ensure associated hidden costs can be assessed
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Digital policyTRUSTe / EDAA research shows digital advertising self-regulatory programme continues to improve consumer attitudes towards interest-based advertising
Read more about "TRUSTe / EDAA research shows digital advertising self-regulatory programme continues to improve consumer attitudes towards interest-based advertising"Industry Self-Regulatory Programme delivers favourable impression and increased trust in interest-based advertising and brands.
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Advertising & policyValue of advertisingThe Value of Advertising (2017)
Read more about "The Value of Advertising (2017)"The Value of Advertising quantifies the economic impact of advertising, both across Europe and in a selection of other developed markets.
Member only content - please log in to view this study.
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Advertising & policyValue of advertising
5 marketing predictions for 2017
Read more about "5 marketing predictions for 2017"After an intense 2016, the WFA staff share their 5 predictions for what the next 12 months hold for marketers.
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Global Marketer Week
5 public affairs predictions for 2017
Read more about "5 public affairs predictions for 2017"What is going to be big in the public affairs space in 2017? WFA staff give their predictions for the year ahead.
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New beginnings: UAE association relaunched
Read more about "New beginnings: UAE association relaunched"WFA News
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Greek advertisers warn against era of digital Darwinism
Read more about "Greek advertisers warn against era of digital Darwinism"WFA News
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Kenyan advertisers reward the best in marketing
Read more about "Kenyan advertisers reward the best in marketing"WFA News
