The National Associations Council (NAC) is the global forum for heads and representatives of WFA's network of national industry associations in 60 countries. It offers a unique opportunity for national associations representing the common interests of marketers to learn from each other, collaborate and share ideas, insights and success stories.
NAC member content
National Associations Council
Contact
Chairperson
Henriette van Swinderen
Director, bvA (the Netherlands)
WFA Contact
Laura Baeyens
Senior Communications Manager & National Associations Council Lead
l.baeyens@wfanet.org
Events
Updates & industry initiatives from the NAC network
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Digital policyGlobal Marketer Week
WFA statement on Coalition for Better Ads standards by CEO Stephan Loerke
Read more about "WFA statement on Coalition for Better Ads standards by CEO Stephan Loerke"Stephan Loerke, WFA CEO, in relation to the release of initial Better Ads Standards for desktop and mobile web in North America and Europe
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Digital policyGlobal Marketer WeekCoalition for Better Ads releases initial Better Ads standards in North America and Europe
Read more about "Coalition for Better Ads releases initial Better Ads standards in North America and Europe"Initial Ad Standards are based on comprehensive research involving more than 25,000 consumersSix desktop and 12 mobile web ad experiences fell beneath a threshold of consumer acceptability
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Digital policyGlobal Marketer Week
WFA statement on Coalition for Better Ads standards
Read more about "WFA statement on Coalition for Better Ads standards"Stephan Loerke, WFA CEO, in relation to the release of initial Better Ads Standards for desktop and mobile web in North America and Europe*
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WFA recruits two new staff members
Read more about "WFA recruits two new staff members"Rebecka Allén joins WFA's public affairs team
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Value of advertisingIreland identifies economic value of marketing
Read more about "Ireland identifies economic value of marketing"AAI Ireland releases Marketing Multiplied report
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A leap forward on media transparency in the UK
Read more about "A leap forward on media transparency in the UK"UK's biggest independent media agency group plans to adopt ISBA UK's framework media services contract
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New Zealand advertisers forecast year ahead for marketing
Read more about "New Zealand advertisers forecast year ahead for marketing"ANZA New Zealand identifies seven predictions for marketing in 2017
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Philippine association welcomes new president and board
Read more about "Philippine association welcomes new president and board"Adi Timbol-Hernandez is the new president of PANA Philippines
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Spain invests more in digital marketing
Read more about "Spain invests more in digital marketing"AEA Spain publishes findings of its Digital Barometer
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Norway celebrates marketing effectiveness
Read more about "Norway celebrates marketing effectiveness"ANFO Norway holds annual effective marketing awards
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Peruvian ad industry optimistic for 2017
Read more about "Peruvian ad industry optimistic for 2017"ANDA Peru holds annual associates luncheon
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WFA reacts to recent stories on ad misplacement
Read more about "WFA reacts to recent stories on ad misplacement"Stephan Loerke, WFA CEO, in relation to the recent headlines in the UK media*
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Agency Trading Desks still dominate programmatic but advertisers are demanding a new, more transparent relationship
Read more about "Agency Trading Desks still dominate programmatic but advertisers are demanding a new, more transparent relationship"90% are reviewing contracts to secure greater control
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Agency Trading Desks still dominate programmatic but advertisers are demanding a new, more transparent relationship
Read more about "Agency Trading Desks still dominate programmatic but advertisers are demanding a new, more transparent relationship"90% are reviewing contracts to secure greater control
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British association welcomes new Director-General
Read more about "British association welcomes new Director-General"Phil Smith is the new Director-General of ISBA UK
