Asia Advisory Board

WFA Asia Advisory Board

The WFA Asia Advisory Board’s vision is to champion better marketing and to make marketing better across the region.

Better Marketing in Asia-Pacific

The Board aims to represent the full spectrum of marketing’s value and elevate its influence at every level, from the C-suite to emerging talent. The work in the region is guided by four key priorities:

  1. Foster unity within the region
    Knowledge exchange among senior marketers based in Asia to inspire and raise the bar among the client-side
    community.
  2. Position Asia-Pacific as a global hub of innovation and best practices
    The world needs more Asia, home to many influential emerging marketing trends.
  3. Translate global initiatives into regional and local pathways
    Adapt existing industry strategies to reflect Asia’s diverse cultural and market landscapes.
  4. Upskill and reskill talent in the region
    Bridge the learning gap and empowering marketers across Asia to excel in their roles.
Headschot - Cheryl Goh, Grab.png

The reality is, we must deliver on short-term goals, that’s what CEOs are watching, but we also have to champion the long-term. That’s our responsibility as marketers: to build today and tomorrow, at the same time. Our role is to help the organisation see that long and short-term efforts must work hand in hand to drive real business outcomes.

Cheryl Goh, Grab

Board members

  • Dhiren Amin
    Dhiren Amin Dhiren Chief Customer Officer, Income Insurance Limited
  • Edward Bell
    Edward Bell Edward General Manager Brand, Insights & Marketing Communications, Cathay
  • Lex Bradshaw-Zanger
    Lex Bradshaw-Zanger Lex Chief Marketing & Digital Officer, SAPMENA Region, L’Oréal
  • Juliana Chu
    Juliana Chu Juliana Vice President of Digital & Ecommerce, Asia Pacific, Shiseido
  • Rupen Desai
    Rupen Desai Rupen CMO & Venture Partner, Una Terra
  • Sameer Desai
    Sameer Desai Sameer Vice President, Marketing, Clinical & Commercial Operations, Asia Pacific
  • Cheryl Goh
    Cheryl Goh Cheryl Chief Marketing and Consumer Officer, Grab
  • Mikimasa Hamamatsu
    Mikimasa Hamamatsu Mikimasa Division General Manager, Global Marketing, NISSAN
  • Silas Lewis-Meilus
    Silas Lewis-Meilus Silas Global Head of Media Business Units, Haleon
  • Kenneth Lim
    Kenneth Lim Kenneth Assistant Chief Executive, Marketing Group, Singapore Tourism Board
  • Kok Hwee Ng
    Kok Hwee Ng Kok Hwee Chief Marketing Officer, Zespri International
  • Josephine Tan
    Josephine Tan Josephine VP, Digital Hub APAC, Diageo
Headshot - Josephine Tan, Diageo.png

One thing that has never changed in marketing is the ability for brands to understand the landscape they operate in, tap into those consumer insights, to then generate campaigns, marketing ideas, that will help brands achieve growth. GenAI can help us do this quicker and more efficiently, but that is a fundamental of marketing that is here to stay.

Josephine Tan, Diageo

News

  1. Knowledge Spotlight: AI and the Future of Search
    Video
    Marketing technologyValue of advertisingMarketing capabilitiesMarketing operationsMarketing technology

    Knowledge Spotlight: AI and the Future of Search

    WFA

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

    Read more about "Knowledge Spotlight: AI and the Future of Search"
  2. Knowledge Spotlight: Marketing Mix Modelling 101
    Video
    Media & analyticsMarketing effectivenessMarketing technologyMarketing technology

    Knowledge Spotlight: Marketing Mix Modelling 101

    WFA

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

    Read more about "Knowledge Spotlight: Marketing Mix Modelling 101"

Related content

  1. WFA refreshes Asia Advisory Board
    News
    Marketing structure

    WFA refreshes Asia Advisory Board

    WFA

    We have revamped our Asia Advisory Board (AAB) to ensure it addresses the issues that matter to marketers across the region.

    Read more about "WFA refreshes Asia Advisory Board"
  2. WFA names new leadership for APAC
    News

    WFA names new leadership for APAC

    WFA

    Dole Sunshine Co.’s Rupen Desai appointed WFA Regional VP and chair of the Asia Advisory Board

    Read more about "WFA names new leadership for APAC"
Headshot - Rupen Desai, Una Terra.png

With the change in leadership for the region as well as a reformed advisory board, the region has witnessed an expanded and meaningful programme of initiatives tailored to senior leaders. Today, WFA represents the most senior community of client-side marketers in Asia-Pacific, working together to better marketing as well as making marketing better – shaping meaningful growth and driving meaningful industry change, together.

Rupen Desai, Una Terra

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