Better Marketing

Better Marketing

Better Marketing
/ Introduction

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Better Marketing videos

How can marketing change the world? Highlights from WFA's Better Marketing 2019, Lisbon

Adrian Lovett, World Wide Web Foundation

Jon Wilkins, Karmarama

Paul Kemp-Robertson, Contagious: Marketing can deliver positive social and political change

Belinda J. Smith, EA: Marketing can be a force for positive gender and ethnicity portrayals

Better Marketing presentations

Belinda J. Smith, EA: Marketing can be a force for positive gender and ethnicity portrayals

Jon Wilkins, Karmarama: Marketing can deliver meaningful human experiences

Adrian Lovett, World Wide Web Foundation: Marketing can save the Internet

Paul Kemp-Robertson, Contagious: Marketing can deliver positive social and political change

10 years of Project Reconnect: What we've learned

Better Marketing session photos

Better Marketing - Image 15

Project Reconnect Research

2018: WFA Project Reconnect masterdeck

2015: WFA/Karmarama/We Are Social research on Marketing's 7 Deadly Sins

2014: WFA/We Are Social on the new 4Ps of marketing in the connected age

2014: WFA/Edelman research into putting 'purpose' into marketing

2011: WFA Project Reconnect research

Better Marketing with The Economist

The future of the ageny model

Platform Challenges

Data opportunities

The CMO agenda

Cannes 2018 highlights

The death of advertising

Gender and diversity

Purpose

Project Reconnect event highlights

Brands that deliver creativity outperform their categories 12 times

Some potential solutions to the backlash against marketing

What are people's main criticisms about marketing?

If you create engaged colleagues, you create engaged customers

Robert Madelin on 'brands with purpose

Wheldon: "They used to call me their 'insultant' "

Wilkins: "Very few brands can engage in cultural issues"

We need to blur the lines between clients and agencies

Solving pain points in the customer journey

#brandfail @WFAReconnect (highlights)

"Fail once, but never fail twice"

The Silicon Valley disruptors: your new competitor set

"Most brands don't put the customer first"

Better Marketing News

  1.    WFA Better Marketing Pod Ep 9: On purpose, Orlando Bloom and teaching from Tasmania with Professor Mark Ritson
    Diversity & InclusionBrand purposeBrand reputationDigital transformation

    WFA Better Marketing Pod Ep 9: On purpose, Orlando Bloom and teaching from Tasmania with Professor Mark Ritson

    WFA podcast host, David Wheldon, speaks with the inimitable marketing professor and industry commentator, Mark Ritson.

    Read more about "WFA Better Marketing Pod Ep 9: On purpose, Orlando Bloom and teaching from Tasmania with Professor Mark Ritson"
  2.    WFA Better Marketing Pod Ep 8: On making an iconic doll relevant again with Lisa McKnight
    Diversity & InclusionBrand purposeBrand reputationDigital transformation

    WFA Better Marketing Pod Ep 8: On making an iconic doll relevant again with Lisa McKnight

    WFA podcast host, David Wheldon, speaks with Lisa McKnight, SVP and Global Head of Barbie & Dolls at Mattel, Inc.

    Read more about "WFA Better Marketing Pod Ep 8: On making an iconic doll relevant again with Lisa McKnight"
  3.    WFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams
    Diversity & InclusionBrand purposeBrand reputationMarketing capabilitiesMarketing operationsOrganisation & structure

    WFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams

    WFA Podcast host, David Wheldon, speaks with Conny Braams, Chief Digital and Marketing Officer, Unilever.

    Read more about "WFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams"
  4.    WFA Better Marketing Pod Ep 6: On humor and catching the 'F-train' with Ivan Pollard
    Diversity & InclusionBrand purposeBrand reputationMarketing capabilitiesMarketing operationsOrganisation & structure

    WFA Better Marketing Pod Ep 6: On humor and catching the 'F-train' with Ivan Pollard

    WFA Podcast host, David Wheldon, speaks with Ivan Pollard, Senior VP and Global CMO, General Mills.

    Read more about "WFA Better Marketing Pod Ep 6: On humor and catching the 'F-train' with Ivan Pollard"
  5.    WFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet
    Diversity & InclusionDigital transformationMarketing capabilitiesMarketing technologyMarketing technology

    WFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet

    WFA Podcast host, David Wheldon, speaks with Lubomira Rochet, L'Oréal's Chief Digital Officer

    Read more about "WFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet"
  6.    WFA Better Marketing Pod Ep 4: On next generation marketing with Mastercard's Raja Rajamannar
    Marketing technologyMarketing technology

    WFA Better Marketing Pod Ep 4: On next generation marketing with Mastercard's Raja Rajamannar

    David Wheldon speaks with Raja Rajamannar, CMO at Mastercard and WFA President.

    Read more about "WFA Better Marketing Pod Ep 4: On next generation marketing with Mastercard's Raja Rajamannar"

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