Better Marketing

Better Marketing

Better Marketing
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Better Marketing videos

How can marketing change the world? Highlights from WFA's Better Marketing 2019, Lisbon

Adrian Lovett, World Wide Web Foundation

Jon Wilkins, Karmarama

Paul Kemp-Robertson, Contagious: Marketing can deliver positive social and political change

Belinda J. Smith, EA: Marketing can be a force for positive gender and ethnicity portrayals

Better Marketing presentations

Belinda J. Smith, EA: Marketing can be a force for positive gender and ethnicity portrayals

Jon Wilkins, Karmarama: Marketing can deliver meaningful human experiences

Adrian Lovett, World Wide Web Foundation: Marketing can save the Internet

Paul Kemp-Robertson, Contagious: Marketing can deliver positive social and political change

10 years of Project Reconnect: What we've learned

Better Marketing session photos

Better Marketing - Image 15

Project Reconnect Research

2018: WFA Project Reconnect masterdeck

2015: WFA/Karmarama/We Are Social research on Marketing's 7 Deadly Sins

2014: WFA/We Are Social on the new 4Ps of marketing in the connected age

2014: WFA/Edelman research into putting 'purpose' into marketing

2011: WFA Project Reconnect research

Better Marketing with The Economist

The future of the ageny model

Platform Challenges

Data opportunities

The CMO agenda

Cannes 2018 highlights

The death of advertising

Gender and diversity

Purpose

Project Reconnect event highlights

Brands that deliver creativity outperform their categories 12 times

Some potential solutions to the backlash against marketing

What are people's main criticisms about marketing?

If you create engaged colleagues, you create engaged customers

Robert Madelin on 'brands with purpose

Wheldon: "They used to call me their 'insultant' "

Wilkins: "Very few brands can engage in cultural issues"

We need to blur the lines between clients and agencies

Solving pain points in the customer journey

#brandfail @WFAReconnect (highlights)

"Fail once, but never fail twice"

The Silicon Valley disruptors: your new competitor set

"Most brands don't put the customer first"

Better Marketing News

  1.    COVID Compendium for Global Marketers
    Brand safetyChannelsBrand safetyAgency rosters

    COVID Compendium for Global Marketers

    What actions are brands taking around the world? WFA has compiled stories from around the world from marketers, for marketers.

    Read more about "COVID Compendium for Global Marketers"
  2.    CMO lockdown learnings: how marketing can boost your brand
    Brand reputation

    CMO lockdown learnings: how marketing can boost your brand

    A number of WFA CMO members provided insights to Campaign’s recent article on the need for marketing to supercharge the…

    Read more about "CMO lockdown learnings: how marketing can boost your brand"
  3.    Webinar: How can marketing change the world?
    Brand purposeBrand reputation

    Webinar: How can marketing change the world?

    "Four of the best presentations I've seen in this business...ever," said Airbnb's Geoff Seeley when judging these same four…

    Read more about "Webinar: How can marketing change the world?"
  4.    Putting people first
    Brand safetyBrand safetyMedia measurementBrand purpose

    Putting people first

    People are what matters in marketing and Global Marketer Week in Lisbon brought together more than 1,000 from more than 35…

    Read more about "Putting people first"
  5.    Better Marketing: Marketing can be a force for positive gender and ethnicity portrayals
    Gender & diversityBrand purpose

    Better Marketing: Marketing can be a force for positive gender and ethnicity portrayals

    Belinda J. Smith, Global Head of Media at Electronic Arts, makes the case on how marketing can change the world for the better.

    Read more about "Better Marketing: Marketing can be a force for positive gender and ethnicity portrayals"
  6.    10 years of Project Reconnect: What we've learned
    Brand purpose

    10 years of Project Reconnect: What we've learned

    Will Gilroy (WFA) and Jon Wilkins (Karmarama) recap on a decade of leading WFA’s Project Reconnect, focusing on some of the…

    Read more about "10 years of Project Reconnect: What we've learned"

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