Putting People First: 10 years of WFA's Project Reconnect
10 years of learnings from running Project Reconnect
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WFA’s purpose is Better Marketing. It’s born from the belief that brands don’t always get it right, they can sometimes be tone deaf and that the industry needs to be a better listener if brands are to increasingly align with what people want and expect. In this guide entitled 'Putting People First', we’ve pulled together 10 years of learnings.