Putting People First: 10 years of WFA's Project Reconnect

Putting People First: 10 years of WFA's Project Reconnect

Marketing Organisation & Strategy
1 minute read

10 years of learnings from running Project Reconnect

Article details

  • Author:WFA

    WFA

  • Karmarama

Guides & templates
27 March 2019

WFA’s purpose is Better Marketing. It’s born from the belief that brands don’t always get it right, they can sometimes be tone deaf and that the industry needs to be a better listener if brands are to increasingly align with what people want and expect. In this guide entitled 'Putting People First', we’ve pulled together 10 years of learnings.

Article details

  • Author:WFA

    WFA

  • Karmarama

Guides & templates
27 March 2019

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