Putting People First: 10 years of WFA's Project Reconnect
10 years of learnings from running Project Reconnect
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WFA’s purpose is Better Marketing. It’s born from the belief that brands don’t always get it right, they can sometimes be tone deaf and that the industry needs to be a better listener if brands are to increasingly align with what people want and expect. In this guide entitled 'Putting People First', we’ve pulled together 10 years of learnings.
For more information or questions, please contact Will Gilroy at firstname.lastname@example.org