Spotlight: Growth Metrics – shift from a savings outlook to a value creation approach - About
Project Spring based on two years’ work of the WFA Global Sourcing Board and WFA Sourcing Forum was designed to transform the value proposition of marketing procurement.
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Evolving perceptions, however, also requires changes in the way procurement works with its stakeholders inside and outside each company: evolution to procurement processes, improving people’s understanding of procurement, building new performance KPIs beyond just savings and involving external partners to ensure a true perspective.
Marketing procurement is in the added value business. The metrics to track this value can be complex but there is no value recognition without a metric. There remains a significant reliance on cost reduction and cost avoidance as core metrics and while these are important, they are not the only approach for generating & measuring value.
Topic of this session: Shift from a savings outlook to a value creation approach.
WFA is now collecting questions from its members. Pre-submit your questions when registering – our panel will do their best to answer as many of your concerns, questions, and challenges in relation to a shift towards a value creation approach.
Facilitated by WFA, our panellists for this session will include:
8am New York | 1pm London | 4pm Dubai | Other timezones
This webinar is for WFA members only
