About Webinar: Benchmarking data safety and risk across the industry

Webinar: Benchmarking data safety and risk across the industry - About

An analysis and benchmarking of data safety and risk across the industry.

 


Trackers on websites and apps continue to be seen by many marketers as an essential tool to deliver relevant content and advertising. But some trackers carry more risk than others when it comes to data safety.

Last year, an analysis based on Global Data Bank’s Data Safety Index TM tool, which enables brands to benchmark the amount of risk they are currently exposed when using trackers and cookies on their digital platforms, showed a mid to high data safety risk.

This year, the benchmark was conducted again, and shows that despite perceived progress across the industry, the results have deteriorated.

In this webinar, Magid Souhami, President, Global Data Bank, will share the results of this year’s analysis, detailing why data risk has increased, what the most common challenges continue to be and what actions brands can take to manage data safety on their digital platforms.

Join us on December 8th, Wednesday

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