‘Customer Effort’ is the most important consideration for brands when it comes to optimising their product design and service delivery. The lower the customer effort, the higher the sales conversion rate and the repeat purchases. In this webinar, BVA BDRC introduces the revolutionary 'Effort Framework', showcasing how brands have taken customer effort analysis to new heights to create exceptional products and services. With real-world examples, you'll see how this framework can enhance your own customer experience, boost loyalty, and drive growth for your business.

Event date: 13 June 2023
Duration: 45 mins presentation + 10 mins Q&A
Guest speaker:
Piers Lee, Managing Director of BVA BDRC Asia

11:30 am Singapore/China/HongKong | 12:30 pm Tokyo | 1:30 pm Sydney Other timezones

This webinar is open to WFA members and brand members of our National Associations.