WFA’s National Associations Council (NAC) is the global forum for heads and representatives of national industry associations in WFA membership and offers a unique opportunity to learn from each other, collaborate and share ideas, insights and success stories.

In this meeting, we will discuss the role of national associations in helping their members and the industry build better brands and foster a more inclusive and sustainable ecosystem. We will look at progress and next steps for global initiatives in collaboration with national associations including on sustainability and cross-media measurement, and discuss key industry topics including accessibility, retail media and Gen AI.

May 17, Friday at 10am-2pm EDT (other time zones) during Global Marketer Week in Toronto. View the full agenda here.

**This session will have both in-person and virtual attendance and will be held under the Chatham House rule.**