Global Media Charter

Global Media Charter

Advertisers’ aligned vision for the media ecosystem

Global Media Charter

When the last version of the WFA Media Charter was published in 2018, it was a call for change from advertisers.

The WFA’s Cross-Media Measurement working group (now also known as ‘Halo’), linked to ANA’s CMM Initiative and ISBA’s Origin, was launched on the back of the Charter.

Now 5 years on, advertisers have once again come together, updating the Media Charter with a renewed rallying cry to the industry. And much like the original Charter, this document addresses serious, complex and intractable issues which will require collaboration and input from all corners of the industry to address.

Download the 3.0 Charter

Download the 3.0 Charter

The Global Media Charter 3.0 takes a wider lens on the industry than its predecessor. As such, the document gives media leaders the strategic platform to ensure that their corporate responsibility agenda is represented in the media decisions made, platforms invested in and partners selected.
Download here

Watch the video

With the publication of the Global Media Charter 3.0, we and our members issue a new rallying cry for a fairer, safer, more transparent and more sustainable media ecosystem for global advertisers.
Watch here

Our five priority areas

Competition and Plurality

Competition and Plurality

We want a fair and equitable media ecosystem that fosters competition

Measurement and Accountability

Measurement and Accountability

Every dollar we invest should be measurable throughout the entire media supply-chain, globally

Responsibility and Society

Responsibility and Society

We want to build a safer, more inclusive media landscape for our consumers and our brands

Sustainability and Planet

Sustainability and Planet

We must come together as an industry to develop the tools and infrastructure to build a more sustainable future, at pace

People and Partners

People and Partners

We need talented people to help us invest our media wisely and, in turn, we must invest in that talent

What's new in the Global Media Charter?

What's new in the Global Media Charter?

Five priority areas for Global Media Charter 2023

Five priority areas for Global Media Charter 2023

WFA Global Media Charter 2023

WFA Global Media Charter 2023

The Media Charter 2023 has been written by members, with particular involvement from the WFA Global Media Board. Six ‘Brand Champions’ will report back to members and out to the industry at large, on the progress and evolution of these issues.

Latest news

  1. Spotlight: An update on MRC’s mission to audit audience measurement and digital platforms
    Videos & webinars
    13 October 2021 at 12:00
    Ad fraud & verificationAudience measurementBrand safetyMedia transparencyBrand safety

    Spotlight: An update on MRC’s mission to audit audience measurement and digital platforms

    MRC updates WFA members on the factors behind Nielsen losing their MRC accreditation in the US, as well as a status on key…

    Read more about "Spotlight: An update on MRC’s mission to audit audience measurement and digital platforms"
  2. WFA and ANA call on Facebook to address whistleblower allegations
    News
    7 October 2021 at 23:09
    Brand safetyBrand safety

    WFA and ANA call on Facebook to address whistleblower allegations

     

    Read more about "WFA and ANA call on Facebook to address whistleblower allegations"
  3. Webinar: How national associations can get involved in GARM
    4 October 2021 at 08:00
    Brand safetyBrand safety

    Webinar: How national associations can get involved in GARM
    Open to WFA members only

    Please note that GARM was discontinued on August 8 2024. See more here.

    In this webinar, we discuss the critical role…

    Read more about "Webinar: How national associations can get involved in GARM"