Global Media Insights Manager

Description

About the job

As a Global Media Insights Manager at FrieslandCampina, you’ll be part of one of the world’s largest dairy companies, playing a pivotal role within the Global Commercial Excellence team. This dynamic team is steering FrieslandCampina toward future success through data-driven transformation and strategic insights.

Reporting to the Global Analytics & Insights Director, you will collaborate closely with the Global Media team to translate data into impactful media insights for business growth. Your responsibilities will span across various media insight activities, including analysis, reporting, dashboard maintenance, and supporting data-driven decision-making. You will contribute to media strategy and provide ongoing updates on key performance indicators (KPIs).

Additionally, you’ll contribute to the growth of our global analytics and insights community by refining methodologies, sharing best practices, and fostering a culture of learning across countries. This role offers significant autonomy, influence, and the opportunity to make a real impact!

What We Ask

• Advanced degree (Master’s or higher).
• At least 6 years of experience in A&P, media measurement and/or media ROI optimization, insights, data analytics, and/or campaign evaluation, ideally within a multicultural, international FMCG or media agency environment.
• Strong proficiency in media performance evaluation across brands, categories, and channels, with a focus on optimization strategies.
• Proficiency in Excel and PowerPoint for analysis and storytelling.
• Experience with analytics tools (e.g., Google Analytics, Adobe Analytics).
• Familiarity with PowerBI, Tableau, and programming languages (R, Python, SQL) is a plus.
• A proactive, entrepreneurial mindset with a proven ability to get things done.
• Dynamic, persuasive, and open to learning new things.
• Ability to collaborate across multiple brands and categories to generate actionable insights.
• Strong team player, capable of working with cross-functional stakeholders and external partners.
• Analytical mindset with the ability to turn data into compelling stories.
• Fluent in English.
  
  
  

What We Offer

FrieslandCampina offers a unique company culture with Dutch heritage and international presence. Our informal and friendly environment encourages collaboration with passionate professionals, providing you with opportunities for training, coaching, and career growth. As part of a fast-paced global team, you will focus on continuous improvement and business excellence, contributing to strategic media insights across multiple levels. With trust and autonomy, you will create lasting impact, helping us deliver better nutrition for the world. As for the employment benefits:

• Salary between €5,024 and €6,819 per month, depending on knowledge and experience (full-time);
• Full-time workweek of 38 hours, 4% year-end bonus, 12% performance bonus, and a market-standard pension;
• Flexible hybrid working model (based in Amersfoort, with remote options);
• 200 hours of annual leave, the option to buy or sell 40 extra hours, and 8% holiday allowance;
• Exciting career growth opportunities, both locally and internationally.
  
  
  

Vacancy Description

As the Global Media Insights Manager, you will analyze media effectiveness to identify opportunities for optimizing media investments. Collaborating closely with the Global Media team and Business Groups, you will leverage data analytics to enhance A&P spending efficiency and provide insights that shape high-level decision-making. You will also lead Marketing Mix Modeling projects to improve media ROI across various brands.

In this role, you will proactively evaluate media performance to uncover areas for improvement and propose actionable strategies. You will synthesize data across brands, categories, and channels to create a comprehensive picture. Additionally, you will lead initiatives that turn insights into measurable business results and work to enhance media analysis methods and processes, ensuring alignment with all relevant internal and external stakeholders.

Staying true to who you really are, that is your starting point at FrieslandCampina. Because it is precisely by embracing our differences that we can grow together. We want to create a working environment that allows all employees to bring their best and authentic selves. If who we are suits you, but you're not sure if you're the best fit for the role, we still encourage you to apply so we can help you find the role that fits you best.