Marketing Manager (Poland, Czech and Slovakia)
CompanySuntory Global Spirits
Job locationAmsterdam, North Holland, Netherlands
Region of responsibilityOther
Description
About the job
What makes this a great opportunity?
The spirit’s industry is an exciting, dynamic, and fast-paced business. Suntory Global Spirits is the 3rd largest premium spirits company and focused on driving both category and brand growth. The Marketing Manager will have the opportunity to:
- Be part of a forward thinking and dynamic marketing team with a global remit, while working closely with talented teams around the globe.
- Lead markets globally, influencing, inspiring, and engaging them in achieving the goals for the brands and growing our share in the most important category in the Spirits market.
- Operate autonomously and make decisions which have influence and impact.
- Build leadership skills through stakeholder influence
Role Responsibilities
- Develop growth and brand plans that allow sustainable and fast growth by growing brand depletions as well as brand equity.
- Introduce appealing brand story and consistently execute in market, utilizing scalable channels and relevant touchpoints.
- Build and execute relevant & engaging media campaign to build reach amongst premium category drinkers and drive brand relevancy & consideration.
- Establish relevant influential on trade cooperation and advocacy programs to support consumer recommendation and premium perception.
- Build outstanding visibility at relevant POP (Discounters, HM & SS)
- Ensure brand core values are adequately communicated in the market.
- Make sure all the strategic thinking and plans are aligned with market reality
- Permanently liaise with Global Marketing teams to ensure aligned communication with brand global and regional brand strategy including innovation.
- Make use of analytics and latest market trends to react appropriately to new opportunities.
- Definition and tracking of brand KPIs.
- Market data monthly analysis; Volume, Value, Distribution & Pricing.
- Management and Control of the annual Marketing Budget
- Leading and coaching marketing team on distributor side
Qualifications
- Education: Master’s degree with focus Marketing or related subjects
- Years of experience- 3-5 years of consumer marketing experience
- Proven experience in the areas of media planning, BTL, PR, Social- and Digital media
- Ability to understand sales fundamentals and interest to develop close Marketing/Sales relationship to achieve business goals.
- Knowledge of on-trade is a plus.
- Industry experience- Preferred
- Collaboration with Regional or Global Teams
- P&L and financial acumen
- High level of English & Polish
- Travel %- 30%