Agencies & Partners

Agencies & Partners

1. 
   Videos & webinars

   25 February 2021
   Agency managementMarketing capabilities

   Spotlight: Brand Building in Uncertain Times

   WFA

   The world as we know it has changed…  what impact has this had on how brands are built today and what will this mean as…

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2. 
   Benchmarks & surveys

   24 February 2021
   Agency managementMarketing procurement

   Benchmark: Global Category Management - Strategic ‘packaging’ design agency

   WFA

   Member benchmark on global category management of strategic ‘packaging’ design agency.

   Read more about "Benchmark: Global Category Management - Strategic ‘packaging’ design agency"
3. 
   Videos & webinars

   23 February 2021
   InfluencersIntegrated marketing

   Spotlight: How to win the hearts of Gen Z in 2021

   WFA

   Born between 1996 and 2015, Gen Z is estimated to become the largest generation of consumers in just a few years. Businesses that…

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4. 
   Benchmarks & surveys

   15 February 2021
   Agency managementMarketing procurement

   Benchmark: Agency scope of work (SOW) tools

   WFA

   WFA member benchmark survey on Scope of Work (SOW) tools.

   Read more about "Benchmark: Agency scope of work (SOW) tools"
5. 
   Videos & webinars

   3 February 2021
   Agency remuneration & contracts

   Spotlight: Media Contract Guidance in China

   WFA

   This Webinar is for marketing, media and sourcing specialists who are responsible for Media Contracts and have a particular interest…

   Read more about "Spotlight: Media Contract Guidance in China"
6. 
   Reports & whitepapers

   18 January 2021
   Agency rostersProductionMarketing operations

   WFA Consultant Directory

   WFA

   A WFA directory of marketing consultant firms, based on member recommendations and market research. Last update: January 2021

   Read more about "WFA Consultant Directory"
7. 
   Maps & infographics

   14 January 2021
   Marketing lawInfluencers

   WFA Global Influencer Marketing Map

   WFA

   An overview of influencer marketing regulations in key markets. Last updated January 2021.

   Read more about "WFA Global Influencer Marketing Map"
8. 
   Benchmarks & surveys

   17 December 2020
   Agency management

   Benchmark: Agency collaboration

   WFA

   WFA member survey on KPIs, success factors and challenges for agency collaboration.

   Read more about "Benchmark: Agency collaboration"
9. 
   Videos & webinars

   10 December 2020
   Agency managementAgency remuneration & contractsMarketing procurement

   Spotlight: The impact of the pandemic on the agency business

   WFA

   Structures, financial and predictions – what WFA members should watch out for.

   Read more about "Spotlight: The impact of the pandemic on the agency business"
10. 
    Event reports

    1 December 2020
    Agency managementAgency rostersMarketing procurement

    Sourcing Forum meeting overview (November 2020)

    WFA

    Overview of the Sourcing Forum held remotely on November 18, 2020.

    Read more about "Sourcing Forum meeting overview (November 2020)"
11. 
    Reports & whitepapers

    26 November 2020
    ProductionMarketing procurement

    Eco-Friendly Practices in Production

    APR

    This Advertising Production Resources (APR) guide has been designed to help WFA members with developing eco-friendly practices…

    Read more about "Eco-Friendly Practices in Production"
12. 
    Videos & webinars

    19 November 2020
    Agency managementProductionMarketing procurement

    Spotlight: Global Production - 2020 and beyond

    WFA, APR

    As global marketers and procurement experts are trying to navigate the rapidly changing production landscape, it is important for…

    Read more about "Spotlight: Global Production - 2020 and beyond"