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I subscribeThis WFA member benchmark examined how WFA members cascade their sustainability commitments to their agencies and marketing…
This WFA member benchmark examined the creative agencies in Europe for their communications around sustainability.
Meeting overview and agenda from WFA’s Remote Media Forum on the 18th of January 2023
WFA benchmark on In-housing Digital Media, from an agency point of view
Major advertisers believe that their agency partners are still offering great value in 2022, according to a major new research study…
To support an efficient and effective e-commerce content creation strategy it is essential that brands establish a clearly defined…
WFA member benchmark on recommended market research & insights agency partners and approaches to benchmarking rates.
Meeting overview and presentations from WFA’s Media Forum on the 22nd September 2022
A WFA member wanted to understand trends in the membership with respect to how media costs are being tracked.
Less budget. Less time. Less resources. These challenges can fuel a new way of approaching content operations that boosts…
A WFA member was looking at adopting a media agency model that incorporates multiple agencies working together globally. The member…
In-housing benefits as advertisers seek to respond to digital, Covid, sustainability and diversity and inclusion challenges
Meeting for global/regional media and/or sourcing directors or similar
Join us for this one-hour webinar to unpack recent privacy and digital policy developments in the UK impacting advertising.
Open to all GARM members
Does the strength of relationship between marketer and agency correlate with effective work?
How sonic branding differentiates your brand and create a more meaningful connection with your customers.
The International Knowledge Exchange provides an opportunity for the international media and advertising industries to share insights about the latest measurement innovations, initiatives and solutions in the US and European markets
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"You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard