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I subscribeWFA member benchmark of recommendations for creative and influencer marketing in MENA
This WFA member benchmark examined how WFA members cascade their sustainability commitments to their agencies and marketing…
This WFA member benchmark examined the creative agencies in Europe for their communications around sustainability.
Meeting overview and agenda from WFA’s Remote Media Forum on the 18th of January 2023
WFA benchmark on In-housing Digital Media, from an agency point of view
Major advertisers believe that their agency partners are still offering great value in 2022, according to a major new research study…
To support an efficient and effective e-commerce content creation strategy it is essential that brands establish a clearly defined…
WFA member benchmark on recommended market research & insights agency partners and approaches to benchmarking rates.
Meeting overview and presentations from WFA’s Media Forum on the 22nd September 2022
A WFA member wanted to understand trends in the membership with respect to how media costs are being tracked.
Less budget. Less time. Less resources. These challenges can fuel a new way of approaching content operations that boosts…
A WFA member was looking at adopting a media agency model that incorporates multiple agencies working together globally. The member…
26 Sep 2023
In recent discussions around Retail Media it has become evidently clear that accounting principals within organisations has become a real challenge for advertisers (CPGs in particular).
WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy.
For senior experts from a broad range of functions, including marketing, legal, policy and compliance.
Generative AI can’t make big decisions for you, but it can help you make better decisions.
Meeting for global/regional media directors or similar
28 Sep 2023
Join Marina Petrova, CEO of Intentful who will explore GenAI’s diverse applications in marketing.
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.