Agencies & Partners

Search field

Agencies & Partners

  1.    Spotlight: E-commerce content creation - setting up for success
    Agency evaluation & performanceMarketing procurement

    Spotlight: E-commerce content creation - setting up for success

    To support an efficient and effective e-commerce content creation strategy it is essential that brands establish a clearly defined…

    Read more about "Spotlight: E-commerce content creation - setting up for success"
  2.    Benchmark: Market Research & Insights – Recommended agency partners
    Agency evaluation & performanceMarketing procurement

    Benchmark: Market Research & Insights – Recommended agency partners

    WFA member benchmark on recommended market research & insights agency partners and approaches to benchmarking rates.

    Read more about "Benchmark: Market Research & Insights – Recommended agency partners"
  3.    Media Forum Meeting Overview (22nd September 2022)
    Brand safetyBrand safetySelf-regulationDiversity & InclusionAgency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rostersData collection & privacy

    Media Forum Meeting Overview (22nd September 2022)

    Meeting overview and presentations from WFA’s Media Forum on the 22nd September 2022

     

    Read more about "Media Forum Meeting Overview (22nd September 2022)"
  4.    WFA Benchmark Results: Measuring Media Dollars and & Performance
    Media measurementAgency evaluation & performanceAgency remuneration & contractsMarketing effectiveness

    WFA Benchmark Results: Measuring Media Dollars and & Performance

    A WFA member wanted to understand trends in the membership with respect to how media costs are being tracked.

    Read more about "WFA Benchmark Results: Measuring Media Dollars and & Performance"
  5.    Spotlight: Go faster with less
    ProductionMarketing operations

    Spotlight: Go faster with less

    Less budget. Less time. Less resources. These challenges can fuel a new way of approaching content operations that boosts…

    Read more about "Spotlight: Go faster with less"
  6.    Benchmark: Exploring Innovative Agency Models
    Agency managementAgency remuneration & contractsAgency review & pitchingAgency rostersOrganisation & structure

    Benchmark: Exploring Innovative Agency Models

    A WFA member was looking at adopting a media agency model that incorporates multiple agencies working together globally. The member…

    Read more about "Benchmark: Exploring Innovative Agency Models"
  7.    Agency Roster Transformation
    Agency managementAgency rostersOrganisation & structure

    Agency Roster Transformation

    In-housing benefits as advertisers seek to respond to digital, Covid, sustainability and diversity and inclusion challenges

    Read more about "Agency Roster Transformation"
  8.    Benchmark: Media agency first party data liability caps
    Agency managementAgency remuneration & contractsData collection & privacy

    Benchmark: Media agency first party data liability caps

    A WFA member was reviewing their agreements with their various media/digital/CRM agencies and reached out with a view of trying to…

    Read more about "Benchmark: Media agency first party data liability caps"
  9.    Spotlight: Effective financial management – a focus on marketing activation
    Production

    Spotlight: Effective financial management – a focus on marketing activation

    Auditing is dead – long live auditing!

    Read more about "Spotlight: Effective financial management – a focus on marketing activation"
  10.    Spotlight: Effective financial management – a focus on influencer marketing, PR and social
    Production

    Spotlight: Effective financial management – a focus on influencer marketing, PR and social

    Auditing is dead – long live auditing!

    Read more about "Spotlight: Effective financial management – a focus on influencer marketing, PR and social"
  11.    Benchmark: Media indemnities
    Agency managementAgency remuneration & contractsData collection & privacy

    Benchmark: Media indemnities

    A WFA member reaching out to the community on the use of certain datasets and the application (by agencies) of uncapped indemnities…

    Read more about "Benchmark: Media indemnities"
  12.    Media Forum meeting overview – Improving your inventory media (March 2022)
    Media transparencyValue of advertisingAgency managementAgency remuneration & contractsMarketing effectiveness

    Media Forum meeting overview – Improving your inventory media (March 2022)

    Meeting overview and presentations from WFA’s Media Forum on the 24th of March 2022

    Read more about "Media Forum meeting overview – Improving your inventory media (March 2022)"

Upcoming events

See all events
  1. WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on the transparency and targeting of political advertising.

    More information Register for this meeting

  2. Meeting for global/regional media directors or similar

    More information Register for this meeting

  3. For senior experts from a broad range of functions, including marketing, legal, policy and compliance.

    More information Register for this meeting

  4. WFA’s Green Claims in Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on greenwashing and the upcoming EU proposal on the substantiation of green claims.

    More information Register for this meeting

  5. Open to all GARM members

    More information Register for this meeting

  6. WFA’s data ethics workshops aim to operationalise the key recommendations put forward in the CMO Guide to Data Ethics in Practice  

    More information Register for this meeting

Get analysis, insights & opinions from the world's top marketers

Sign up to our newsletter.

I subscribe

WFA is the only organisation representing and connecting global marketers

We are the only global organisation representing the common interests of marketers. We bring together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. We champion responsible and effective marketing communications.

More about us

Become a WFA Member

"You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard

  • Save time and money
  • Cut down on trial and error
  • Put yourself in a better negotiating position
  • Make better informed decisions
  • Manage risk and reputation
  • See and act on the bigger picture
More about membership