Agencies & Partners
Agencies & Partners - Highlights
Webinar+: Crisis clinic – Managing your agency remuneration models during and after the Covid-19 crisis
Client-agency performance evaluations: the agency view
Maintaining an appropriate level of governance with agencies
Survey: Global Category Management - Displays & Point-of-Sale
Webinar: Gaming Demystified - Unlocking brand growth opportunities in video gaming
Agencies & Partners
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ProductionMarketing procurementThe endless possibilities of Computer Generated Imagery (CGI)
Read more about "The endless possibilities of Computer Generated Imagery (CGI)"This report by MurphyCobb Associates covers the CGI landscape, negotiation drivers, implementation technics and other top tips.
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Agency managementProductionMarketing procurementBenchmark: Global Category Management - Artwork & pre-press Packaging design
Read more about "Benchmark: Global Category Management - Artwork & pre-press Packaging design"This WFA member benchmark examines category management of packaging design, artwork (AW) and pre-press (PP).
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Marketing lawInfluencersWFA Global Influencer Marketing Map
Read more about "WFA Global Influencer Marketing Map"An overview of influencer marketing regulations in key markets.
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Agency managementIntegrated marketingMarketing capabilitiesOrganisation & structureGlobal Trends in Creative In-Housing
Read more about "Global Trends in Creative In-Housing"This study focuses on WFA members’ creative in-house agencies.
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Agency managementOrganisation & structureCMO Forum meeting overview (July 2020)
Read more about "CMO Forum meeting overview (July 2020)"Overview of the CMO Forum held remotely on July 16, 2020.
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ChannelsAgency remuneration & contractsBenchmark: Agency barter
Read more about "Benchmark: Agency barter"This benchmark examines the usage of agency barter & principal buying/trading offerings.
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Agency remuneration & contractsMarketing procurementMarketing technologyMarketing technologyBenchmark: e-invoicing solutions
Read more about "Benchmark: e-invoicing solutions"This member benchmark examines the usage of e-invoicing solutions.
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Brand safetyChannelsBrand safetyAgency rostersCOVID Compendium for Global Marketers
Read more about "COVID Compendium for Global Marketers"What actions are brands taking around the world? WFA has compiled stories from around the world from marketers, for marketers.
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ProductionCreativityMarketing procurementWebinar: An introduction to the offshore market for creative production
Read more about "Webinar: An introduction to the offshore market for creative production"This webinar offers up-to-date insights on what to prioritise and consider when deciding on your offshore strategy for creative…
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Agency remuneration & contractsMarketing operationsOrganisation & structureSurvey: Covid-19 global response (June 2020)
Read more about "Survey: Covid-19 global response (June 2020)"The third wave of research again gathered input from senior multinational marketers on how they are reacting to the ongoing global…
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Agency managementOrganisation & structure
CMO Forum meeting overview (June 2020)
Read more about "CMO Forum meeting overview (June 2020)"Overview of the CMO Forum held remotely on June 3, 2020.
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Agency evaluation & performanceAgency managementMarketing procurementWebinar+: Crisis clinic – Managing your agency remuneration models during and after the Covid-19 crisis
Read more about "Webinar+: Crisis clinic – Managing your agency remuneration models during and after the Covid-19 crisis"In this interactive panel and clinic, experts discuss the expected Covid-19 impact on global agency remuneration models, and how you…
Upcoming events
See all events
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For WFA corporate and national association members in Latin America
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WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy.
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International Food and Beverage Alliance
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The Economist’s predictive look to the year ahead. Tom Standage will share key insights from the upcoming The Economist report this November
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WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
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