Agencies & Partners
Agencies & Partners
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Agency review & pitchingBrand investment decisions: evolving beyond working / non-working
Read more about "Brand investment decisions: evolving beyond working / non-working"Recent research amongst the WFA network and led in partnership with MediaSense, revealed huge appetite to evolve the conventional…
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Agency rostersSpotlight: Implementing effective supplier diversity programs
Read more about "Spotlight: Implementing effective supplier diversity programs"Verizon and Flock Associates provide practical guidance and a free toolkit to help brands improve supplier diversity and…
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Agency review & pitchingAgency rostersBenchmark: Pitch Consultant Selection Criteria
Read more about "Benchmark: Pitch Consultant Selection Criteria"WFA member benchmark and scorecard template on Pitch Consultant Selection
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InfluencersConsumer insightInsight Forum Overview (October 2021)
Read more about "Insight Forum Overview (October 2021)"Meeting overview from WFA’s Insight Forum meeting on 13 October 2021, which took place remotely.
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ProgrammaticAgency managementAgency remuneration & contractsMarketing operationsBenchmark: Digital in-housing from agency point of view
Read more about "Benchmark: Digital in-housing from agency point of view"WFA benchmark on In-housing Digital Media, from agencies' point of view
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Agency managementAgency remuneration & contractsBenchmark: Recommended integrated creative agencies & overview of compensation for pitch submissions
Read more about "Benchmark: Recommended integrated creative agencies & overview of compensation for pitch submissions"WFA member benchmark covering 1) recommended integrated creative agencies & 2) high level overview of compensation model for…
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Agency managementIntegrated marketingAgency Management Forum Overview (September 2021)
Read more about "Agency Management Forum Overview (September 2021)"Meeting overview and presentations from WFA’s Agency Management meeting on 14 September 2021, which took place remotely.
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Agency managementCreativityDigital transformationOrganisation & structureCMO Forum meeting overview (September 2021)
Read more about "CMO Forum meeting overview (September 2021)"Overview of the CMO Forum held remotely on September 8, 2021.
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Alcohol marketingAgency remuneration & contractsWFA response to the WHO consultation on the first draft of the Global Alcohol Action Plan 2022-2030
Read more about "WFA response to the WHO consultation on the first draft of the Global Alcohol Action Plan 2022-2030"The global action plan looks to to strengthen the implementation of the Global Strategy to Reduce the Harmful Use of…
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InfluencersInsight Forum Overview (June 2021)
Read more about "Insight Forum Overview (June 2021)"Meeting overview from WFA’s Insight Forum meeting on 23 June 2021, which took place remotely.
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Marketing lawInfluencersWFA Global Influencer Marketing Map
Read more about "WFA Global Influencer Marketing Map"An overview of influencer marketing regulations in key markets. Last updated October 2021.
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Agency managementDigital transformationOrganisation & structure
CMO Forum meeting overview (June 2021)
Read more about "CMO Forum meeting overview (June 2021)"Overview of the CMO Forum held remotely on June 2, 2021.
Upcoming events
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For senior experts from a broad range of functions, including marketing, legal, policy and compliance.
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Boasting over a 1400 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
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Join us for the launch session of the WFA trends report highlighting the current state of diversity and inclusion in the marketing industry.
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There are many reasons WFA members have hesitated to communicate around their sustainability efforts: The risk of exposing themselves in other areas of the business. Coming across as lacking authenticity. Inadvertently greenwashing. Or simply because they do not see the potential business benefit.
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