Agencies & Partners
Agencies & Partners
-
Media transparencyValue of advertisingAgency managementAgency remuneration & contractsMarketing effectiveness
Media Forum meeting overview – Improving your inventory media (March 2022)
Meeting overview and presentations from WFA’s Media Forum on the 24th of March 2022
-
Agency management
Spotlight: Designing the right production model for your organisation
As the need for content in multiple formats and lengths only increases, so will the need for smarter thinking around content…
-
Media transparencyAgency remuneration & contracts
Media Forum Meeting Overview (12th May 2021)
Meeting overview and presentations from WFA’s Media Forum on 12th May 2021
-
Agency evaluation & performance
Benchmark: Trends agencies and partners
A member of the WFA Insight Forum requested information from the WFA network to gather perspectives from other WFA peers on agencies…
-
Media governanceAgency remuneration & contracts
Spotlight: Media Contract Guidance Webinar – Global Best Practice
‘Transparency’ is a constantly evolving topic in media and advertisers need transparency to ensure that they receive…
-
Agency evaluation & performanceAgency remuneration & contractsMarketing procurement
Benchmark: Media Agency Fee Risk & Reward Models
WFA member benchmark on Media Agency Fee Risk & Reward Models
-
Production
Sourcing Forum meeting overview (February 2022)
Overview of the Sourcing Forum held remotely on Feb 23, 2022.
-
Production
Spotlight: 2022 Global Production Trends
Another year of pivoting and adapting for clients prompted APR to take a different approach when preparing Annual Trends for…
-
Agency management
Spotlight: Mitigating risk - inflation, agency talent shortfall, etc.
Inflation is back. Agencies are being more selective about who they want to work for. What’s happening in the agency world,…
-
Production
Benchmark: Global Category Management – Experiential & Events
This WFA member benchmark examined the category management of Experiential & Events.
-
Agency managementIntegrated marketing
Agency Management Forum Overview (December 2021)
Meeting overview and presentations from WFA’s Agency Management meeting on 8 December 2021, which took place remotely.
-
Agency remuneration & contracts
Benchmark: Marketing spend tail end management
This WFA survey provides an understanding of how clients in a marketing procurement role manage their marketing spend tail…
Upcoming events
-
For senior European public/government affairs professionals and national advertiser associations
-
Clients are increasingly moving away from indiscriminate media buying decisions and ‘responsible media’ programmes are becoming more prevalent on the client-side.
-
Boasting over a 1500 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
-
Open to anyone with a stake in marketing and children
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
Become a WFA Member
You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
- Save time and money
- Cut down on trial and error
- Put yourself in a better negotiating position
- Make better informed decisions
- Manage risk and reputation
- See and act on the bigger picture