Agencies & Partners

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Agencies & Partners

  1.    Spotlight: Brand Building in Uncertain Times
    Agency managementMarketing capabilities

    Spotlight: Brand Building in Uncertain Times

    The world as we know it has changed…  what impact has this had on how brands are built today and what will this mean as…

    Read more about "Spotlight: Brand Building in Uncertain Times"
  2.    Benchmark: Global Category Management - Strategic ‘packaging’ design agency
    Agency managementMarketing procurement

    Benchmark: Global Category Management - Strategic ‘packaging’ design agency

    Member benchmark on global category management of strategic ‘packaging’ design agency.

    Read more about "Benchmark: Global Category Management - Strategic ‘packaging’ design agency"
  3.    Spotlight: How to win the hearts of Gen Z in 2021
    InfluencersIntegrated marketing

    Spotlight: How to win the hearts of Gen Z in 2021

    Born between 1996 and 2015, Gen Z is estimated to become the largest generation of consumers in just a few years. Businesses that…

    Read more about "Spotlight: How to win the hearts of Gen Z in 2021"
  4.    Benchmark: Agency scope of work (SOW) tools
    Agency managementMarketing procurement

    Benchmark: Agency scope of work (SOW) tools

    WFA member benchmark survey on Scope of Work (SOW) tools.

    Read more about "Benchmark: Agency scope of work (SOW) tools"
  5.    Spotlight: Media Contract Guidance in China
    Agency remuneration & contracts

    Spotlight: Media Contract Guidance in China

    This Webinar is for marketing, media and sourcing specialists who are responsible for Media Contracts and have a particular interest…

    Read more about "Spotlight: Media Contract Guidance in China"
  6.    WFA Consultant Directory
    Agency rostersProductionMarketing operations

    WFA Consultant Directory

    A WFA directory of marketing consultant firms, based on member recommendations and market research. Last update: January 2021

    Read more about "WFA Consultant Directory"
  7.    WFA Global Influencer Marketing Map
    Marketing lawInfluencers

    WFA Global Influencer Marketing Map

    An overview of influencer marketing regulations in key markets. Last updated January 2021.

    Read more about "WFA Global Influencer Marketing Map"
  8.    Benchmark: Agency collaboration
    Agency management

    Benchmark: Agency collaboration

    WFA member survey on KPIs, success factors and challenges for agency collaboration.

    Read more about "Benchmark: Agency collaboration"
  9.    Spotlight: The impact of the pandemic on the agency business
    Agency managementAgency remuneration & contractsMarketing procurement

    Spotlight: The impact of the pandemic on the agency business

    Structures, financial and predictions – what WFA members should watch out for.

    Read more about "Spotlight: The impact of the pandemic on the agency business"
  10.    Sourcing Forum meeting overview (November 2020)
    Agency managementAgency rostersMarketing procurement

    Sourcing Forum meeting overview (November 2020)

    Overview of the Sourcing Forum held remotely on November 18, 2020.

    Read more about "Sourcing Forum meeting overview (November 2020)"
  11.    Eco-Friendly Practices in Production
    ProductionMarketing procurement

    Eco-Friendly Practices in Production

    This Advertising Production Resources (APR) guide has been designed to help WFA members with developing eco-friendly practices…

    Read more about "Eco-Friendly Practices in Production"
  12.    Spotlight: Global Production - 2020 and beyond
    Agency managementProductionMarketing procurement

    Spotlight: Global Production - 2020 and beyond

    As global marketers and procurement experts are trying to navigate the rapidly changing production landscape, it is important for…

    Read more about "Spotlight: Global Production - 2020 and beyond"

Upcoming events

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  1. CMO Forum

    09 Mar 2021

    For global/regional Chief Marketing Officers

    More information Register for this meeting

  2. Meeting for global/regional agency management leaders and specialists

    More information Register for this meeting

  3. For senior experts from a broad range of functions, including marketing, legal, policy and compliance.

    More information Register for this meeting

  4. A virtual event for anyone interested in how marketing can be a force for good

    More information Register for this meeting

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