Agencies & Partners

Agencies & Partners

  1.    Webinar: How advertising lost sight of creativity and what to do about it
    ChannelsProductionCreativity

    Webinar: How advertising lost sight of creativity and what to do about it

    System1's Orlando Wood introduces his bestselling book with the IPA, ‘Lemon : How the Advertising Brain Turned Sour’…

    Read more about "Webinar: How advertising lost sight of creativity and what to do about it"
  2.    Webinar: Sponsorship and experiential marketing during COVID-19
    ChannelsAgency remuneration & contractsMarketing procurementOrganisation & structure

    Webinar: Sponsorship and experiential marketing during COVID-19

    This webinar focusses on what marketing and marketing procurement professionals need to consider regarding sponsorship and…

    Read more about "Webinar: Sponsorship and experiential marketing during COVID-19"
  3.    Survey: Global Category Management - Displays & Point-of-Sale
    Agency managementProductionMarketing procurement

    Survey: Global Category Management - Displays & Point-of-Sale

    WFA Sourcing Forum survey on how members are managing challenges connected to Displays and Point-of-Sale (POS).

    Read more about "Survey: Global Category Management - Displays & Point-of-Sale"
  4.    Benchmark: Creative agencies in EMEA and APAC
    Agency evaluation & performanceAgency rostersCreativity

    Benchmark: Creative agencies in EMEA and APAC

    This WFA member benchmark covers recommendations for creative agencies in EMEA and APAC.

    Read more about "Benchmark: Creative agencies in EMEA and APAC"
  5.    Webinar: Social Commerce in China
    Brand safetyChannelsBrand safetyInfluencers

    Webinar: Social Commerce in China

    With ecommerce firmly established as an integral part of China's highly competitive retail scene, businesses are now looking to…

    Read more about "Webinar: Social Commerce in China"
  6.    Benchmark: Innovation Funds
    Agency managementProductionMarketing procurement

    Benchmark: Innovation Funds

    This WFA member benchmark covers how members are managing funding for innovation.

    Read more about "Benchmark: Innovation Funds"
  7.    Benchmark: Strategic Design Agencies
    Agency evaluation & performanceAgency review & pitchingMarketing procurement

    Benchmark: Strategic Design Agencies

    This WFA member benchmark examines how members are working with strategic design agencies.

    Read more about "Benchmark: Strategic Design Agencies"
  8.    Transparency in global production
    Agency remuneration & contractsProductionMarketing procurement

    Transparency in global production

    Survey on global conten content production transparency.

    Read more about "Transparency in global production"
  9.    Benchmark: Recommended tools and partners for influencer marketing
    InfluencersIntegrated marketing

    Benchmark: Recommended tools and partners for influencer marketing

    This WFA member benchmark covers recommended tools and partners for influencer marketing.

    Read more about "Benchmark: Recommended tools and partners for influencer marketing"
  10.    WFA Influencer marketing survey
    InfluencersIntegrated marketing

    WFA Influencer marketing survey

    WFA surveyed its members on their utilization of influencer marketing - how they worked with influencers, measurable impact,…

    Read more about "WFA Influencer marketing survey"
  11.    Benchmark: Measuring your agency creative effectiveness
    Agency evaluation & performanceAgency review & pitchingMarketing procurement

    Benchmark: Measuring your agency creative effectiveness

    This WFA member benchmark covers best practices for evaluating agency creative effectiveness.

    Read more about "Benchmark: Measuring your agency creative effectiveness"
  12.    Benchmark: Fixed fees for creative assets
    Agency remuneration & contractsProductionMarketing procurement

    Benchmark: Fixed fees for creative assets

    This WFA member benchmark covers how brands are dealing with fixed rates for the development of creative assets (not production), in…

    Read more about "Benchmark: Fixed fees for creative assets"

Upcoming events

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  1. The impact of Covid-19 on global content production is yet to be fully understood, but we’re already seeing considerable evolution in that space.

    More information Register for this meeting

  2. For global/regional Chief Marketing Officers

    More information Register for this meeting

  3. Looking at process and tools for better sponsorship investment management.

     

    More information Register for this meeting

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