Agencies & Partners

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Agencies & Partners

  1.    WFA Global Influencer Marketing Map
    Marketing lawInfluencers

    WFA Global Influencer Marketing Map

    An overview of influencer marketing regulations in key markets. Last updated June 2021.

    Read more about "WFA Global Influencer Marketing Map"
  2.    CMO Forum meeting overview (June 2021)
    Agency managementDigital transformationOrganisation & structure

    CMO Forum meeting overview (June 2021)

    Overview of the CMO Forum held remotely on June 2, 2021.

    Read more about "CMO Forum meeting overview (June 2021)"
  3.    WFA Consultant Directory
    Agency rostersProductionMarketing operations

    WFA Consultant Directory

    A WFA directory of marketing consultant firms, based on member recommendations and market research. Last update: June 2021

    Read more about "WFA Consultant Directory"
  4.    Spotlight: Diversity & Inclusion in the Production Landscape
    Diversity & InclusionProductionMarketing procurement

    Spotlight: Diversity & Inclusion in the Production Landscape

    An introduction to WFA’s diversity & representation guide, with key insights and ideas from APR & MCA to drive D&I…

    Read more about "Spotlight: Diversity & Inclusion in the Production Landscape"
  5.    Benchmark: Boutique Creative Agencies in China
    Agency managementMarketing capabilities

    Benchmark: Boutique Creative Agencies in China

    Member benchmark on Boutique Creative Agencies in China

    Read more about "Benchmark: Boutique Creative Agencies in China"
  6.    Benchmark: Creative Agencies in Japan with TVCM capabilities
    Agency managementMarketing capabilities

    Benchmark: Creative Agencies in Japan with TVCM capabilities

    Member benchmark on Creative Agencies in Japan with TVCM capabilities

    Read more about "Benchmark: Creative Agencies in Japan with TVCM capabilities"
  7.    Different Models when decoupling production
    Agency managementProductionMarketing procurement

    Different Models when decoupling production

    A brief definition guide on models when decoupling production.

    Read more about "Different Models when decoupling production"
  8.    Benchmark: Dynamic Creative Optimisation (DCO) partners & Creative analytics suppliers
    ProductionMarketing procurement

    Benchmark: Dynamic Creative Optimisation (DCO) partners & Creative analytics suppliers

    Member benchmark on dynamic creative optimisation partners and creative analytics suppliers.

    Read more about "Benchmark: Dynamic Creative Optimisation (DCO) partners & Creative analytics suppliers"
  9.    Agency Family Tree: Global, APAC & China
    Agency managementAgency rosters

    Agency Family Tree: Global, APAC & China

    R3's Global Agency Family Tree shows the ownership structures of advertising agencies and their respective holding groups.

    Read more about "Agency Family Tree: Global, APAC & China"
  10.    CMO Forum meeting overview (March 2021)
    Agency managementOrganisation & structure

    CMO Forum meeting overview (March 2021)

    Overview of the CMO Forum held remotely on March 9, 2021.

    Read more about "CMO Forum meeting overview (March 2021)"
  11.    Spotlight: Brand Building in Uncertain Times
    Agency managementMarketing capabilities

    Spotlight: Brand Building in Uncertain Times

    The world as we know it has changed…  what impact has this had on how brands are built today and what will this mean as…

    Read more about "Spotlight: Brand Building in Uncertain Times"
  12.    Business Intelligence / Data analytics for a strong agency management program
    Agency managementMarketing procurement

    Business Intelligence / Data analytics for a strong agency management program

    An e-book by our partners Decideware that looks at the importance & need for Business Intelligence / Data Analytics for a strong…

    Read more about "Business Intelligence / Data analytics for a strong agency management program"

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  3. The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted.

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  4. The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted.

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