Agencies & Partners

Agencies & Partners

1. 
   Maps & infographics

   14 January 2021
   Marketing lawInfluencers

   WFA Global Influencer Marketing Map

   WFA

   An overview of influencer marketing regulations in key markets. Last updated January 2021.

   Read more about "WFA Global Influencer Marketing Map"
2. 
   Benchmarks & surveys

   17 December 2020
   Agency management

   Benchmark: Agency collaboration

   WFA

   WFA member survey on KPIs, success factors and challenges for agency collaboration.

   Read more about "Benchmark: Agency collaboration"
3. 
   Videos & webinars

   10 December 2020
   Agency managementAgency remuneration & contractsMarketing procurement

   Spotlight: The impact of the pandemic on the agency business

   WFA

   Structures, financial and predictions – what WFA members should watch out for.

   Read more about "Spotlight: The impact of the pandemic on the agency business"
4. 
   Event reports

   1 December 2020
   Agency managementAgency rostersMarketing procurement

   Sourcing Forum meeting overview (November 2020)

   WFA

   Overview of the Sourcing Forum held remotely on November 18, 2020.

   Read more about "Sourcing Forum meeting overview (November 2020)"
5. 
   Reports & whitepapers

   26 November 2020
   ProductionMarketing procurement

   Eco-Friendly Practices in Production

   APR

   This Advertising Production Resources (APR) guide has been designed to help WFA members with developing eco-friendly practices…

   Read more about "Eco-Friendly Practices in Production"
6. 
   Videos & webinars

   19 November 2020
   Agency managementProductionMarketing procurement

   Spotlight: Global Production - 2020 and beyond

   WFA, APR

   As global marketers and procurement experts are trying to navigate the rapidly changing production landscape, it is important for…

   Read more about "Spotlight: Global Production - 2020 and beyond"
7. 
   Videos & webinars

   18 November 2020
   Agency managementMarketing operationsOrganisation & structure

   Spotlight: Global Trends in Creative In-Housing

   WFA

   The subject of in-housing creative services has been increasingly prevalent in recent years with 57% of WFA members currently having…

   Read more about "Spotlight: Global Trends in Creative In-Housing"
8. 
   Benchmarks & surveys

   1 October 2020
   Agency remuneration & contractsMarketing operationsOrganisation & structure

   Survey: Covid-19 global response (September 2020)

   WFA

   The fourth wave of research again gathered input from senior multinational marketers on how they are reacting to the ongoing global…

   Read more about "Survey: Covid-19 global response (September 2020)"
9. 
   Reports & whitepapers

   21 September 2020
   ProductionMarketing procurement

   The endless possibilities of Computer Generated Imagery (CGI)

   WFA

   This report by MurphyCobb Associates covers the CGI landscape, negotiation drivers, implementation technics and other top tips.

   Read more about "The endless possibilities of Computer Generated Imagery (CGI)"
10. 
    Benchmarks & surveys

    15 September 2020
    Agency managementProductionMarketing procurement

    Benchmark: Global Category Management - Artwork & pre-press Packaging design

    WFA

    This WFA member benchmark examines category management of packaging design, artwork (AW) and pre-press (PP).

    Read more about "Benchmark: Global Category Management - Artwork & pre-press Packaging design"
11. 
    Benchmarks & surveys

    4 September 2020
    Agency managementIntegrated marketingMarketing capabilitiesOrganisation & structure

    Global Trends in Creative In-Housing

    WFA

    This study focuses on WFA members’ creative in-house agencies.

    Read more about "Global Trends in Creative In-Housing"
12. 
    Event reports

    22 July 2020
    Agency managementOrganisation & structure

    CMO Forum meeting overview (July 2020)

    WFA

    Overview of the CMO Forum held remotely on July 16, 2020.

    Read more about "CMO Forum meeting overview (July 2020)"