Agencies & Partners

Agencies & Partners

1. 
   Videos & webinars

   2 April 2020
   ChannelsProductionCreativity

   Webinar: How advertising lost sight of creativity and what to do about it

   WFA

   System1's Orlando Wood introduces his bestselling book with the IPA, ‘Lemon : How the Advertising Brain Turned Sour’…

   Read more about "Webinar: How advertising lost sight of creativity and what to do about it"
2. 
   Videos & webinars

   30 March 2020
   ChannelsAgency remuneration & contractsMarketing procurementOrganisation & structure

   Webinar: Sponsorship and experiential marketing during COVID-19

   WFA

   This webinar focusses on what marketing and marketing procurement professionals need to consider regarding sponsorship and…

   Read more about "Webinar: Sponsorship and experiential marketing during COVID-19"
3. 
   Benchmarks & surveys

   16 March 2020
   Agency managementProductionMarketing procurement

   Survey: Global Category Management - Displays & Point-of-Sale

   WFA

   WFA Sourcing Forum survey on how members are managing challenges connected to Displays and Point-of-Sale (POS).

   Read more about "Survey: Global Category Management - Displays & Point-of-Sale"
4. 
   Benchmarks & surveys

   9 March 2020
   Agency evaluation & performanceAgency rostersCreativity

   Benchmark: Creative agencies in EMEA and APAC

   WFA

   This WFA member benchmark covers recommendations for creative agencies in EMEA and APAC.

   Read more about "Benchmark: Creative agencies in EMEA and APAC"
5. 
   Videos & webinars

   6 March 2020
   Brand safetyChannelsBrand safetyInfluencers

   Webinar: Social Commerce in China

   WFA

   With ecommerce firmly established as an integral part of China's highly competitive retail scene, businesses are now looking to…

   Read more about "Webinar: Social Commerce in China"
6. 
   Benchmarks & surveys

   28 February 2020
   Agency managementProductionMarketing procurement

   Benchmark: Innovation Funds

   WFA

   This WFA member benchmark covers how members are managing funding for innovation.

   Read more about "Benchmark: Innovation Funds"
7. 
   Benchmarks & surveys

   28 February 2020
   Agency evaluation & performanceAgency review & pitchingMarketing procurement

   Benchmark: Strategic Design Agencies

   WFA

   This WFA member benchmark examines how members are working with strategic design agencies.

   Read more about "Benchmark: Strategic Design Agencies"
8. 
   Benchmarks & surveysReports & whitepapers

   31 January 2020
   Agency remuneration & contractsProductionMarketing procurement

   Transparency in global production

   WFA, APR

   Survey on global conten content production transparency.

   Read more about "Transparency in global production"
9. 
   Benchmarks & surveys

   30 January 2020
   InfluencersIntegrated marketing

   Benchmark: Recommended tools and partners for influencer marketing

   WFA

   This WFA member benchmark covers recommended tools and partners for influencer marketing.

   Read more about "Benchmark: Recommended tools and partners for influencer marketing"
10. 
    Benchmarks & surveysReports & whitepapers

    30 January 2020
    InfluencersIntegrated marketing

    WFA Influencer marketing survey

    WFA

    WFA surveyed its members on their utilization of influencer marketing - how they worked with influencers, measurable impact,…

    Read more about "WFA Influencer marketing survey"
11. 
    Benchmarks & surveys

    13 January 2020
    Agency evaluation & performanceAgency review & pitchingMarketing procurement

    Benchmark: Measuring your agency creative effectiveness

    WFA

    This WFA member benchmark covers best practices for evaluating agency creative effectiveness.

    Read more about "Benchmark: Measuring your agency creative effectiveness"
12. 
    Benchmarks & surveys

    17 December 2019
    Agency remuneration & contractsProductionMarketing procurement

    Benchmark: Fixed fees for creative assets

    WFA

    This WFA member benchmark covers how brands are dealing with fixed rates for the development of creative assets (not production), in…

    Read more about "Benchmark: Fixed fees for creative assets"