Agencies & Partners

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Agencies & Partners

  1.    Media Forum meeting overview – Improving your inventory media (March 2022)
    Media transparencyValue of advertisingAgency managementAgency remuneration & contractsMarketing effectiveness

    Media Forum meeting overview – Improving your inventory media (March 2022)

    Meeting overview and presentations from WFA’s Media Forum on the 24th of March 2022

    Read more about "Media Forum meeting overview – Improving your inventory media (March 2022)"
  2.    Spotlight: Designing the right production model for your organisation
    Agency management

    Spotlight: Designing the right production model for your organisation

    As the need for content in multiple formats and lengths only increases, so will the need for smarter thinking around content…

    Read more about "Spotlight: Designing the right production model for your organisation"
  3.    Media Forum Meeting Overview (12th May 2021)
    Media transparencyAgency remuneration & contracts

    Media Forum Meeting Overview (12th May 2021)

    Meeting overview and presentations from WFA’s Media Forum on 12th May 2021

    Read more about "Media Forum Meeting Overview (12th May 2021)"
  4.    Benchmark: Trends agencies and partners
    Agency evaluation & performance

    Benchmark: Trends agencies and partners

    A member of the WFA Insight Forum requested information from the WFA network to gather perspectives from other WFA peers on agencies…

    Read more about "Benchmark: Trends agencies and partners"
  5.    Spotlight: Media Contract Guidance Webinar – Global Best Practice
    Media governanceAgency remuneration & contracts

    Spotlight: Media Contract Guidance Webinar – Global Best Practice

    ‘Transparency’ is a constantly evolving topic in media and advertisers need transparency to ensure that they receive…

    Read more about "Spotlight: Media Contract Guidance Webinar – Global Best Practice"
  6.    Benchmark: Media Agency Fee Risk & Reward Models
    Agency evaluation & performanceAgency remuneration & contractsMarketing procurement

    Benchmark: Media Agency Fee Risk & Reward Models

    WFA member benchmark on Media Agency Fee Risk & Reward Models

    Read more about "Benchmark: Media Agency Fee Risk & Reward Models"
  7.    Sourcing Forum meeting overview (February 2022)
    Production

    Sourcing Forum meeting overview (February 2022)

    Overview of the Sourcing Forum held remotely on Feb 23, 2022.

    Read more about "Sourcing Forum meeting overview (February 2022)"
  8.    Spotlight: 2022 Global Production Trends
    Production

    Spotlight: 2022 Global Production Trends

    Another year of pivoting and adapting for clients prompted APR to take a different approach when preparing Annual Trends for…

    Read more about "Spotlight: 2022 Global Production Trends"
  9.    Spotlight: Mitigating risk - inflation, agency talent shortfall, etc.
    Agency management

    Spotlight: Mitigating risk - inflation, agency talent shortfall, etc.

    Inflation is back. Agencies are being more selective about who they want to work for. What’s happening in the agency world,…

    Read more about "Spotlight: Mitigating risk - inflation, agency talent shortfall, etc."
  10.    Benchmark: Global Category Management – Experiential & Events
    Production

    Benchmark: Global Category Management – Experiential & Events

    This WFA member benchmark examined the category management of Experiential & Events.

    Read more about "Benchmark: Global Category Management – Experiential & Events"
  11.    Agency Management Forum Overview (December 2021)
    Agency managementIntegrated marketing

    Agency Management Forum Overview (December 2021)

    Meeting overview and presentations from WFA’s Agency Management meeting on 8 December 2021, which took place remotely.

    Read more about "Agency Management Forum Overview (December 2021)"
  12.    Benchmark: Marketing spend tail end management
    Agency remuneration & contracts

    Benchmark: Marketing spend tail end management

    This WFA survey provides an understanding of how clients in a marketing procurement role manage their marketing spend tail…

    Read more about "Benchmark: Marketing spend tail end management"

Upcoming events

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  1. For senior European public/government affairs professionals and national advertiser associations

    More information Register for this meeting

  2. Clients are increasingly moving away from indiscriminate media buying decisions and ‘responsible media’ programmes are becoming more prevalent on the client-side.

    More information Register for this meeting

  3. Sourcing Forum

    25 May 2022

    Boasting over a 1500 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.

    More information Register for this meeting

  4. Open to anyone with a stake in marketing and children

    More information Register for this meeting

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