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Agencies & Partners
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Media literacyAI (Artificial Intelligence)Agency managementAIWebinar: Descubriendo el uso de la IA generativa por parte de las agencias
Read more about "Webinar: Descubriendo el uso de la IA generativa por parte de las agencias"De la mano de Guillermo Girola de R3, descubre cómo las agencias y medios utilizan la IA generativa y qué medidas…
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Agency remuneration & contractsMedia transformationWebinar WFA-IARD sobre Publicidad de Alcohol
Read more about "Webinar WFA-IARD sobre Publicidad de Alcohol"Estableciendo estándares que protejan efectivamente a los menores en entornos digitales.
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Agency remuneration & contractsMedia transformationSpotlight: The Future of Media Agency Remuneration
Read more about "Spotlight: The Future of Media Agency Remuneration"Join Ryan Kangisser (CSO) and Jack Shearring (Head of Transformation) from MediaSense as we hear more on how the changes in the…
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Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingMarketing technologyAIMarketing technologyOrganisation & structureMarketing technologyThree-quarters of brands want to change their agency remuneration model
Read more about "Three-quarters of brands want to change their agency remuneration model"According to new research from WFA and global media advisors MediaSense, three out of four multinational brands are seeking to…
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Agency remuneration & contractsCreativityMarketing procurementSpotlight: Evolving from a focus on roles to a skill-centric talent model
Read more about "Spotlight: Evolving from a focus on roles to a skill-centric talent model"This session presents the current landscape of work and how this is evolving alongside economic and hiring trends.
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Brand safetyMedia transparencyProgrammaticBrand safetyAgency managementInfluencersCreativityInfluencersIntegrated marketingBrand purposeMarketing capabilitiesMarketing procurementConsumer insightMarketing effectivenessKnowledge Spotlight – Sponsorship Strategy 101
Read more about "Knowledge Spotlight – Sponsorship Strategy 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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Agency management2024 Top Agencies in the World by Revenue
Read more about "2024 Top Agencies in the World by Revenue"Explore Agency Mania Solution's Top 15 Agencies in the World poster for 2024
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InfluencersInfluencers
Knowledge spotlight: Influencer marketing, where psychology meets digital marketing
Read more about "Knowledge spotlight: Influencer marketing, where psychology meets digital marketing"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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Agency remuneration & contracts
Knowledge Spotlight: Media agency contract
Read more about "Knowledge Spotlight: Media agency contract"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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InfluencersCreativityInfluencersMarketing technologyMarketing operationsMarketing technologyMarketing technology
Knowledge Spotlight: Meta’s vision for AI
Read more about "Knowledge Spotlight: Meta’s vision for AI"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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Agency managementMarketing procurementBenchmark: Shopper Marketing
Read more about "Benchmark: Shopper Marketing"WFA member benchmark exploring how marketing organisations manage their shopper marketing agencies
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InfluencersCreativityInfluencersMarketing technologyMarketing operationsMarketing technologyMarketing technology
Knowledge Spotlight: Leveraging Meta’s performance toolkit
Read more about "Knowledge Spotlight: Leveraging Meta’s performance toolkit"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
Our upcoming events
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This meeting is for signatory members only. Planet Pledge is a CMO-led framework designed to galvanise action from marketers within our membership to promote and reinforce attitudes and behaviours which will help the world meet the challenges laid out in the UN SDGs.
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The Economist’s predictive look to the year ahead. Tom Standage will provide an exclusive, first insight into the top 10 topics of the upcoming The World Ahead 2025 report.
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In a vast expanse of information about the agency world and the brands they serve, what focal points merit our attention in the ever-evolving brand/agency landscape, and how can we effectively navigate the common challenges brands encounter when working with agencies?
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Welcome into 2025 from WFA Media Forum. With OMG, navigating global media demand and pricing trends in 2025.
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For global/regional in-house agency leaders and specialists
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