Agencies & Partners
Agencies & Partners
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Agency managementTrue partners
Read more about "True partners"Some of the world’s leading advertising agencies give their views on what advertisers need to do to make a great…
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Agency remuneration & contractsMarketing procurementBenchmark: Category Management of Market Research & Insights
Read more about "Benchmark: Category Management of Market Research & Insights"WFA member bechmark on category management of market research & insights. For additional details, please log in.
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ChannelsAgency remuneration & contractsKPIs to consider when buying on TV in the MEA region
Read more about "KPIs to consider when buying on TV in the MEA region"WFA member benchmark on common KPIs brands look at when buying on TV for the MEA region (or Middle East).
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Agency managementMarketing procurementAchieving greater financial transparency with your agencies
Read more about "Achieving greater financial transparency with your agencies"Transparency has been one of the words most used by advertisers in recent years when talking about their agency…
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Agency managementAgency review & pitchingLong-term agency partnership is better than short-term fling
Read more about "Long-term agency partnership is better than short-term fling"Companies can see the advantages of long-term agency relationships but they often behave in a way that makes this hard to deliver,…
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Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rostersTrue partnership requires a change of approach from advertisers and agencies
Read more about "True partnership requires a change of approach from advertisers and agencies"Long-term relationships require fair balance between scope and budget
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Agency rostersIntegrated marketingWebinar: Designing for integration
Are you responsible for delivering integrated communication? Watch this webinar to hear from Jonathan Turner, Chairman of
Agency evaluation & performanceGlobal Agency Group Profiles
Read more about "Global Agency Group Profiles"These agency group profiles by Comvergence provide information relating to the groups' leadership and management changes, key…
Agency review & pitchingMajor media pitches in 2019
Read more about "Major media pitches in 2019"These two documents developed by Comvergence provide overviews of the major concluded & ongoing global/multi-country media…
Agency managementAgency rostersDesigning for integration: Global marketing communications organisation research
Read more about "Designing for integration: Global marketing communications organisation research"This report explores global marcomms structures, roles and capabilities of client-side marketers. The survey questions and the…
Agency evaluation & performanceAgency managementAgency review & pitchingItaly launches manual for tenders and client-agency relationships
Read more about "Italy launches manual for tenders and client-agency relationships"UPA’s new guide aims to help marketers foster transparent, honest and long-lasting partnerships
InfluencersThe Netherlands publishes influencer marketing guide and checklist
Read more about "The Netherlands publishes influencer marketing guide and checklist"New white paper produced by bvA’s taskforce on influencer marketing
Upcoming events
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WFA’s ePrivacy task force brings together policy leads from within WFA membership to discuss, plan and develop advocacy and outreach on the EU ePrivacy Regulation. For more information, contact Catherine Armitage.
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For senior experts from a broad range of functions, including marketing, legal, policy and compliance.
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For senior European public/government affairs professionals and national advertiser associations
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Open to anyone with a stake in marketing and children
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More about usWFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
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