Agencies & Partners

Agencies & Partners

1. 
   Benchmarks & surveys

   16 September 2021
   Agency managementAgency remuneration & contracts

   Benchmark : Recommended integrated creative agencies & overview of compensation for pitch submissions

   WFA

   WFA member benchmark covering 1) recommended integrated creative agencies & 2) high level overview of compensation model for…

   Read more about "Benchmark : Recommended integrated creative agencies & overview of compensation for pitch submissions"
2. 
   Briefings & position papers

   3 September 2021
   Alcohol marketingAgency remuneration & contracts

   WFA response to the WHO consultation on the first draft of the Global Alcohol Action Plan 2022-2030

   WFA

   The global action plan looks to to strengthen the implementation of the Global Strategy to Reduce the Harmful Use of…

   Read more about "WFA response to the WHO consultation on the first draft of the Global Alcohol Action Plan 2022-2030"
3. 
   Maps & infographics

   16 June 2021
   Marketing lawInfluencers

   WFA Global Influencer Marketing Map

   WFA

   An overview of influencer marketing regulations in key markets. Last updated October 2021.

   Read more about "WFA Global Influencer Marketing Map"
4. 
   Event reports

   7 June 2021
   Agency managementDigital transformationOrganisation & structure

   CMO Forum meeting overview (June 2021)

   WFA

   Overview of the CMO Forum held remotely on June 2, 2021.

   Read more about "CMO Forum meeting overview (June 2021)"
5. 
   Reports & whitepapers

   1 June 2021
   Agency rostersProductionMarketing operations

   WFA Consultant Directory

   WFA

   A WFA directory of marketing consultant firms, based on member recommendations and market research. Last update: June 2021

   Read more about "WFA Consultant Directory"
6. 
   Videos & webinars

   28 May 2021
   Diversity & InclusionProductionMarketing procurement

   Spotlight: Diversity & Inclusion in the Production Landscape

   WFA

   An introduction to WFA’s diversity & representation guide, with key insights and ideas from APR & MCA to drive D&I…

   Read more about "Spotlight: Diversity & Inclusion in the Production Landscape"
7. 
   Benchmarks & surveys

   24 May 2021
   Agency managementMarketing capabilities

   Benchmark: Boutique Creative Agencies in China

   WFA

   Member benchmark on Boutique Creative Agencies in China

   Read more about "Benchmark: Boutique Creative Agencies in China"
8. 
   Event reports

   19 May 2021
   Agency managementIntegrated marketing

   Agency Management Forum Overview (May 2021)

   WFA

   Meeting overview and presentations from WFA’s Agency Management meeting on 19 May 2021, which took place remotely.

   Read more about "Agency Management Forum Overview (May 2021)"
9. 
   Benchmarks & surveys

   4 May 2021
   Agency managementMarketing capabilities

   Benchmark: Creative Agencies in Japan with TVCM capabilities

   WFA

   Member benchmark on Creative Agencies in Japan with TVCM capabilities

   Read more about "Benchmark: Creative Agencies in Japan with TVCM capabilities"
10. 
    Reports & whitepapers

    8 April 2021
    Agency managementProductionMarketing procurement

    Different Models when decoupling production

    APR

    A brief definition guide on models when decoupling production.

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11. 
    Benchmarks & surveys

    31 March 2021
    ProductionMarketing procurement

    Benchmark: Dynamic Creative Optimisation (DCO) partners & Creative analytics suppliers

    WFA

    Member benchmark on dynamic creative optimisation partners and creative analytics suppliers.

    Read more about "Benchmark: Dynamic Creative Optimisation (DCO) partners & Creative analytics suppliers"
12. 
    Maps & infographics

    17 March 2021
    Agency managementAgency rosters

    Agency Family Tree: Global, APAC & China

    R3

    R3's Global Agency Family Tree shows the ownership structures of advertising agencies and their respective holding groups.

    Read more about "Agency Family Tree: Global, APAC & China"