Agencies & Partners
Agencies & Partners
-
Agency managementMarketing capabilities
Spotlight: Brand Building in Uncertain Times
The world as we know it has changed… what impact has this had on how brands are built today and what will this mean as…
-
Agency managementMarketing procurement
Benchmark: Global Category Management - Strategic ‘packaging’ design agency
Member benchmark on global category management of strategic ‘packaging’ design agency.
-
InfluencersIntegrated marketing
Spotlight: How to win the hearts of Gen Z in 2021
Born between 1996 and 2015, Gen Z is estimated to become the largest generation of consumers in just a few years. Businesses that…
-
Agency managementMarketing procurement
Benchmark: Agency scope of work (SOW) tools
WFA member benchmark survey on Scope of Work (SOW) tools.
-
Agency remuneration & contracts
Spotlight: Media Contract Guidance in China
This Webinar is for marketing, media and sourcing specialists who are responsible for Media Contracts and have a particular interest…
-
Agency rostersProductionMarketing operations
WFA Consultant Directory
A WFA directory of marketing consultant firms, based on member recommendations and market research. Last update: January 2021
-
Marketing lawInfluencers
WFA Global Influencer Marketing Map
An overview of influencer marketing regulations in key markets. Last updated January 2021.
-
Agency management
Benchmark: Agency collaboration
WFA member survey on KPIs, success factors and challenges for agency collaboration.
-
Agency managementAgency remuneration & contractsMarketing procurement
Spotlight: The impact of the pandemic on the agency business
Structures, financial and predictions – what WFA members should watch out for.
-
Agency managementAgency rostersMarketing procurement
Sourcing Forum meeting overview (November 2020)
Overview of the Sourcing Forum held remotely on November 18, 2020.
-
ProductionMarketing procurement
Eco-Friendly Practices in Production
This Advertising Production Resources (APR) guide has been designed to help WFA members with developing eco-friendly practices…
-
Agency managementProductionMarketing procurement
Spotlight: Global Production - 2020 and beyond
As global marketers and procurement experts are trying to navigate the rapidly changing production landscape, it is important for…
Upcoming events
-
For global/regional Chief Marketing Officers
-
Meeting for global/regional agency management leaders and specialists
-
For senior experts from a broad range of functions, including marketing, legal, policy and compliance.
-
A virtual event for anyone interested in how marketing can be a force for good
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
Become a WFA Member
You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
- Save time and money
- Cut down on trial and error
- Put yourself in a better negotiating position
- Make better informed decisions
- Manage risk and reputation
- See and act on the bigger picture