Agencies & Partners
Agencies & Partners
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Agency evaluation & performanceAgency managementMarketing procurementClient-agency performance evaluations: the agency view
Read more about "Client-agency performance evaluations: the agency view"This survey examined client-agency performance evaluation programs from the perspective of the agency side.
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Agency evaluation & performanceAgency managementAgency remuneration & contractsOrganisation & structureWebinar+: Crisis Clinic – Managing your agencies during and after the COVID-19 crisis
Read more about "Webinar+: Crisis Clinic – Managing your agencies during and after the COVID-19 crisis"As the COVID-19 pandemic continues to unfold, how should your agency partnerships adapt and evolve? What are the major challenges…
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ProductionMarketing procurementOrganisation & structureWebinar: How transcreation can give a local edge to global messages
Read more about "Webinar: How transcreation can give a local edge to global messages"How to optimise content production globally while remaining relevant and effective locally.
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Agency remuneration & contractsMarketing operationsOrganisation & structureSurvey: Covid-19 global response (April 2020)
Read more about "Survey: Covid-19 global response (April 2020)"The second wave of research gathered input from senior multinational marketers on how they are reacting to the global Covid-19…
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Agency managementMarketing procurementOrganisation & structureSourcing Forum meeting overview (May 2020)
Read more about "Sourcing Forum meeting overview (May 2020)"Overview of the Sourcing Forum held remotely on May 7th, 2020.
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Agency managementInfluencersIntegrated marketingOrganisation & structureBenchmark: Recommended global social media agencies
Read more about "Benchmark: Recommended global social media agencies"This WFA benchmark gathered recommendations for global social media agencies.
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Agency managementOrganisation & structureCMO Forum meeting overview (April 2020)
Read more about "CMO Forum meeting overview (April 2020)"Overview of the CMO Forum held remotely on April 30, 2020.
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Agency managementMarketing procurementOrganisation & structureSurvey: Maintaining good agency relationships during & after Covid-19 (China specific)
Read more about "Survey: Maintaining good agency relationships during & after Covid-19 (China specific)"This survey of WFA members covers how brands were managing their agency relationships in China during and after the Covid-19…
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Agency evaluation & performanceAgency remuneration & contractsMarketing procurementWebinar: Better sponsorship outcomes through better category management
Read more about "Webinar: Better sponsorship outcomes through better category management"This webinar examines processes and tools for better sponsorship investment management.
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Agency evaluation & performanceAgency remuneration & contractsAgency review & pitchingMarketing procurementWFA Benchmark: Media Buying In South Korea
Read more about "WFA Benchmark: Media Buying In South Korea"WFA member benchmark on Media Buying In South Korea
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ProductionMarketing procurement
Webinar+: Crisis clinic – Managing your global content production in the Covid epidemic
Read more about "Webinar+: Crisis clinic – Managing your global content production in the Covid epidemic"This webinar focusses on how experts are expecting the global content production ecosystem to evolve and how brands can respond.
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Agency evaluation & performanceAgency remuneration & contractsMarketing procurementMaintaining an appropriate level of governance with agencies
Read more about "Maintaining an appropriate level of governance with agencies"Financial Progression has released a bulletin for WFA members to assist them in deciding how best to undertake their contract…
Upcoming events
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The Responsible Marketing Pact (RMP) is an initiative launched by the leading producers of beer, wine and spirits in the European Union.
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The Global TV Group and egta invite you to an Online Talk where Peter Field will summarise the main findings of his study 'Advertising in Recession', sharing much-needed insights with all players in the advertising industry.
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One of the most valuable tools an advertiser has to elevate their client-agency relationship and performance is a formal agency evaluation program.
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For senior European public/government affairs professionals and national advertiser associations
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