Get analysis, insights & opinions from the world's top marketers
Sign up to our newsletter.
I subscribeAgencies & Partners
Agencies & Partners
-
Agency managementMarketing procurementOrganisation & structureSurvey: Maintaining good agency relationships during & after Covid-19 (China specific)
Read more about "Survey: Maintaining good agency relationships during & after Covid-19 (China specific)"This survey of WFA members covers how brands were managing their agency relationships in China during and after the Covid-19…
-
Agency evaluation & performanceAgency remuneration & contractsMarketing procurementWebinar: Better sponsorship outcomes through better category management
Read more about "Webinar: Better sponsorship outcomes through better category management"This webinar examines processes and tools for better sponsorship investment management.
-
Agency evaluation & performanceAgency remuneration & contractsAgency review & pitchingMarketing procurementBenchmark: Media Buying In South Korea
Read more about "Benchmark: Media Buying In South Korea"WFA member benchmark on Media Buying In South Korea
-
Marketing procurementWebinar+: Crisis clinic – Managing your global content production in the Covid epidemic
Read more about "Webinar+: Crisis clinic – Managing your global content production in the Covid epidemic"This webinar focusses on how experts are expecting the global content production ecosystem to evolve and how brands can respond.
-
Agency evaluation & performanceAgency remuneration & contractsMarketing procurementMaintaining an appropriate level of governance with agencies
Read more about "Maintaining an appropriate level of governance with agencies"Financial Progression has released a bulletin for WFA members to assist them in deciding how best to undertake their contract…
-
Agency evaluation & performanceMarketing procurement
Benchmark: TV inflation in Indonesia
Read more about "Benchmark: TV inflation in Indonesia"WFA member benchmark on TV inflation in Indonesia
-
ChannelsCreativityConsumer insightMarketing effectivenessWebinar: How advertising lost sight of creativity and what to do about it
Read more about "Webinar: How advertising lost sight of creativity and what to do about it"System1's Orlando Wood introduces his bestselling book with the IPA, ‘Lemon : How the Advertising Brain Turned Sour’…
-
Agency remuneration & contractsMarketing operationsOrganisation & structureSurvey: Covid-19 global response (March 2020)
Read more about "Survey: Covid-19 global response (March 2020)"This survey gathered input from senior multinational marketers on how they are reacting to the global Covid-19 epidemic.
-
ChannelsAgency remuneration & contractsMarketing procurementOrganisation & structure
Webinar: Crisis clinic - Sponsorship and experiential marketing during COVID-19
Read more about "Webinar: Crisis clinic - Sponsorship and experiential marketing during COVID-19"This webinar focusses on what marketing and marketing procurement professionals need to consider regarding sponsorship and…
-
Agency managementMarketing procurementSurvey: Global Category Management - Displays & Point-of-Sale
Read more about "Survey: Global Category Management - Displays & Point-of-Sale"WFA Sourcing Forum survey on how members are managing challenges connected to Displays and Point-of-Sale (POS).
-
Agency evaluation & performanceAgency review & pitchingAgency rostersCreativityBenchmark: Creative agencies in EMEA and APAC
Read more about "Benchmark: Creative agencies in EMEA and APAC"This WFA member benchmark covers recommendations for creative agencies in EMEA and APAC.
-
Brand safetyChannelsBrand safetyInfluencersInfluencersWebinar: Social Commerce in China
Read more about "Webinar: Social Commerce in China"With ecommerce firmly established as an integral part of China's highly competitive retail scene, businesses are now looking to…
Our upcoming events
See all events
-
ProcureCon Australia 2024 gathers procurement leaders for networking, strategy refinement, and trend discovery in a rapidly evolving landscape.
-
Read more about Global Marketer Week 2024.
-
WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy.
-
The WFA AGM will give members a review of the past year’s activities, challenges and major achievements.
-
The WFA AGM will give members a review of the past year’s activities, challenges and major achievements.
The AGM will take place in Toronto, Canada from 13.30 - 14.30 ET.
-
For CMO’s and marketing leaders
About WFA
We are the only global network for marketers
We connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
Become a WFA member and get involved
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.