GfK - Supplying the facts

GfK - Supplying the facts

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Report outlines impacts to supply chains

Article details

  • Author:WFA

    WFA

Case studies
23 March 2020

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Market research organisation GfK have produced a report detailing the extent of disruption that COVID-19 poses to consumer behaviour, supply chains and retail sales. It extrapolates business lessons to be learned from China’s management of the crisis, how supply in the US and Italy have been affected, and the likely long-term effects on price rises and shortages. Their ‘Corona Crisis Compass’ is updated regularly to reflect changing dynamics in their point-of-sales and distribution network and consumer trends.

Source: GfK

Article details

  • Author:WFA

    WFA

Case studies
23 March 2020