Get analysis, insights & opinions from the world's top marketers
Sign up to our newsletter.
I subscribeWFA’s data ethics workshops aim to operationalise the key recommendations put forward in the CMO Guide to Data Ethics in…
Matt Green, Director of Global Media Services, reflects on WFA's work on marketing effectiveness over the past year and what brands…
WFA member benchmark on identifying segmentation suppliers in APAC
An in-depth overview of recent privacy developments in India impacting brand advertisers.
The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…
Are we seeing genuine innovation or just greater efficiency?
Learn how GenAI is being rolled out in marketing across the globe.
A new whitepaper by WFA and Automated Creative urges advertisers to focus on in-flight optimisation in…
Generative AI can’t make big decisions for you, but it can help you make better decisions.
Marketing effectiveness is THE key priority for most, if not all, of WFA’s various peer groups. That is why late last year we…
Meeting overview and presentations from WFA’s Forum Connect Media Forum on the 5th of July…
CMOs say data ethics is a top priority but tend to overlook one crucial step: ensuring that their internal culture is rooted in the…
Open to all GARM members
Open to all GARM members
Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
The search landscape is evolving faster than ever before, and with the advent of AI this is only going to continue. Brands are exploring ways to utilise new technologies to supercharge their content efforts, whilst the search engines are still finding their way in a world in which anyone can publish hundreds of thousands of words at the push of a button.
Sponsorship has grown up. For many brands, sponsorship used to be viscerally driven, often without any strategy and often directed by passion points that sat with executives. A brand might have sponsored cricket, for example, because the president of the company liked cricket. Success metrics were along the lines of: the president was happy, the camera-visible signage looked good, the sales team brought people (maybe customers, maybe family, maybe colleagues) to matches, and everyone had a ‘good time’.
Sign up to our newsletter.
I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.