Data & Insight
Data & Insight
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Data-driven marketingSelling to China’s 'now' consumer through social commerce
Read more about "Selling to China’s 'now' consumer through social commerce"As a follow up to a recent joint webinar for WFA members, Ali Zein Kazmi - VP Partnerships & Strategic Development, Asia Ogilvy…
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ProgrammaticMarketing procurementMarketing technologyData-driven marketingMarketing technologyWebinar: Making the most of Dynamic Creative Optimisation (DCO)
Read more about "Webinar: Making the most of Dynamic Creative Optimisation (DCO)"This webinar covers how to create a unified operating model that brings creative and media closer.
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Digital policyData collection & privacyDGX Benchmark: Opt-in rates for cookie consent (Europe)
Read more about "DGX Benchmark: Opt-in rates for cookie consent (Europe)"This WFA member benchmark covers member experiences regarding opt-in rates for cookie consent in Europe.
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Digital policyData collection & privacyData Ethics Board meeting overview (March 2020)
Read more about "Data Ethics Board meeting overview (March 2020)"Overview of the Data Ethics Board meeting held on 12 March 2020.
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Digital policyData collection & privacyWFA amendment suggestions on EU ePrivacy Regulation
Read more about "WFA amendment suggestions on EU ePrivacy Regulation"These are WFA’s amendment suggestions on the revision of the EU ePrivacy Directive.
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Digital policyData collection & privacyePrivacy task force Meeting Overview (March 2020, Brussels)
Read more about "ePrivacy task force Meeting Overview (March 2020, Brussels)"Meeting materials for WFA members from the PAG ePrivacy task force meeting on March 2020.
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Audience measurementChannelsMarketing effectivenessMind the Gap - 2020
The 2020 Mind the Gap report by our partner Ebiquity focusses on three areas: a projection of TV audience figures up to 2025, whether…Read more about "Mind the Gap - 2020" -
Digital policyData collection & privacy
Data Ethics Board meeting overview (January 2020, London)
Read more about "Data Ethics Board meeting overview (January 2020, London)"Overview of the Data Ethics Board meeting held on 21 January 2020.
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Digital policyData collection & privacyWFA Global Privacy Map
Read more about "WFA Global Privacy Map"An overview of data protection & privacy regulation in key markets. Last updated: March…
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Digital policyData collection & privacy
ePrivacy task force Meeting Overview (December 2019, Brussels)
Read more about "ePrivacy task force Meeting Overview (December 2019, Brussels)"Meeting materials for WFA members.
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Digital policyMarketing lawData collection & privacyWebinar: The future of cookies and digital advertising
Read more about "Webinar: The future of cookies and digital advertising"This webinar covers what emerging privacy regulation and increasing browser restrictions mean for the future of cookies and what…
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Digital policyFood marketingMarketing lawData collection & privacyPAG Meeting Overview (February 2020, Brussels)
Read more about "PAG Meeting Overview (February 2020, Brussels)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 18th February 2020 in…
Upcoming events
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WFA Webinar+: Crisis clinic – Managing your global content production in the Covid epidemic
09 Apr 2020
The impact of Covid-19 on global content production is yet to be fully understood, but we’re already seeing considerable evolution in that space.
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For global/regional Chief Marketing Officers
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Looking at process and tools for better sponsorship investment management.
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
Become a WFA Member
You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
- Save time and money
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- See and act on the bigger picture