Data & Insight
Data & Insight
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Digital policyMarketing lawData collection & privacyPAG Meeting Overview (November 2021)
Read more about "PAG Meeting Overview (November 2021)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 23 November 2021.
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Audience measurementMarketing effectivenessFireside chat: Paying Attention to the Long and Short
Read more about "Fireside chat: Paying Attention to the Long and Short"In this fireside chat, we discuss the state of our industry, with a general decline in ad effectiveness and a fraught climate for…
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Digital policyMarketing lawData collection & privacyData Safety in 2021: Benchmark & Analysis
Read more about "Data Safety in 2021: Benchmark & Analysis"Practical guidance for brands looking to minimise risk and manage data safety on their digital platforms, based on an analysis and…
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Media governanceProgrammaticData collection & privacySpotlight: Preparing for digital media’s privacy-first future | Episode 3
Read more about "Spotlight: Preparing for digital media’s privacy-first future | Episode 3"The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…
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Audience measurementMarketing effectivenessMedia Forum Meeting Overview (27th October 2021)
Read more about "Media Forum Meeting Overview (27th October 2021)"Meeting overview and presentations from WFA’s Media Forum on 27 October 2021.
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InfluencersConsumer insightInsight Forum Overview (October 2021)
Read more about "Insight Forum Overview (October 2021)"Meeting overview from WFA’s Insight Forum meeting on 13 October 2021, which took place remotely.
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Media governanceProgrammaticData collection & privacySpotlight: Preparing for digital media’s privacy-first future | Episode 2
Read more about "Spotlight: Preparing for digital media’s privacy-first future | Episode 2"The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…
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Digital policyData collection & privacyWebinar | Economist Impact presents The World Ahead: 2022
Read more about "Webinar | Economist Impact presents The World Ahead: 2022"The Economist’s predictive look to the year ahead. Tom Standage shares an exclusive, first insight into the top 10 topics…
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Digital policyMarketing lawData collection & privacyPAG Meeting Overview (September 2021)
Read more about "PAG Meeting Overview (September 2021)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 29 September 2021.
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Digital policyData collection & privacyWebinar | Privacy in China: The new Personal Information Protection Law (PIPL)
Read more about "Webinar | Privacy in China: The new Personal Information Protection Law (PIPL)"A briefing session on China’s new Personal Information Protection Law (PIPL), which enters into force on 1 November 2021
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ChannelsMarketing effectivenessBenchmark: Campaign monitoring best practices
Read more about "Benchmark: Campaign monitoring best practices"WFA member benchmark on Campaign Monitoring Best Practices
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Digital policyMarketing lawData collection & privacyDGX meeting overview (September 2021)
Read more about "DGX meeting overview (September 2021)"Overview of the Digital Governance Exchange (DGX) meeting held remotely on 9 September 2021.
Upcoming events
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For senior experts from a broad range of functions, including marketing, legal, policy and compliance.
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Boasting over a 1400 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
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Join us for the launch session of the WFA trends report highlighting the current state of diversity and inclusion in the marketing industry.
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There are many reasons WFA members have hesitated to communicate around their sustainability efforts: The risk of exposing themselves in other areas of the business. Coming across as lacking authenticity. Inadvertently greenwashing. Or simply because they do not see the potential business benefit.
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
Become a WFA Member
You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
- Save time and money
- Cut down on trial and error
- Put yourself in a better negotiating position
- Make better informed decisions
- Manage risk and reputation
- See and act on the bigger picture