Data & Insight

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Data & Insight

  1.    AI Essentials: avatars spark DEI debates, brand fakery and EU investigates prohibited uses
    Digital policyAI (Artificial Intelligence)Marketing technologyAIMarketing technologyMarketing technology

    AI Essentials: avatars spark DEI debates, brand fakery and EU investigates prohibited uses

    AI is transforming the way marketers work. Gabrielle Robitaille, Associate Director, Digital Policy at WFA, looks at the latest…

    Read more about "AI Essentials: avatars spark DEI debates, brand fakery and EU investigates prohibited uses"
  2.    Knowledge Spotlight: Media Measurement 101
    Brand safetyMedia governanceMedia transparencyBrand safetyMedia measurementData & analytics

    Knowledge Spotlight: Media Measurement 101

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Media Measurement 101"
  3.    Three-quarters of brands want to change their agency remuneration model
    Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingMarketing technologyAIMarketing technologyOrganisation & structureMarketing technology

    Three-quarters of brands want to change their agency remuneration model
    Open to WFA members only

    According to new research from WFA and global media advisors MediaSense, three out of four multinational brands are seeking to…

    Read more about "Three-quarters of brands want to change their agency remuneration model"
  4.    Knowledge Spotlight: Digital Privacy 101
    Brand safetyMedia governanceMedia transparencyBrand safetyAIData & analyticsData-driven marketing

    Knowledge Spotlight: Digital Privacy 101

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Digital Privacy 101"
  5.    Knowledge Spotlight – Sponsorship Strategy 101
    Brand safetyMedia transparencyProgrammaticBrand safetyAgency managementInfluencersCreativityInfluencersIntegrated marketingBrand purposeMarketing capabilitiesMarketing procurementConsumer insightMarketing effectiveness

    Knowledge Spotlight – Sponsorship Strategy 101

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight – Sponsorship Strategy 101"
  6.    AI Essentials: bias in AI, insights guidance, chatbots, video generation, copyright and watermarking
    Digital policyAI (Artificial Intelligence)Marketing technologyAIMarketing technologyMarketing technology

    AI Essentials: bias in AI, insights guidance, chatbots, video generation, copyright and watermarking

    AI is transforming the way marketers work. Gabrielle Robitaille, Associate Director, Digital Policy at WFA, looks at the latest…

    Read more about "AI Essentials: bias in AI, insights guidance, chatbots, video generation, copyright and watermarking"
  7.    Knowledge Spotlight: Martech Infrastructure 101
    Marketing technologyMarketing technologyMarketing technology

    Knowledge Spotlight: Martech Infrastructure 101

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Martech Infrastructure 101"
  8.    This month in AI: contract best practice for GenAI, consumers still divided on ad use, ad-funded chatbots and more privacy concerns
    Digital policyAI (Artificial Intelligence)Marketing technologyAIMarketing technologyMarketing technology

    This month in AI: contract best practice for GenAI, consumers still divided on ad use, ad-funded chatbots and more privacy concerns

    In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging.…

    Read more about "This month in AI: contract best practice for GenAI, consumers still divided on ad use, ad-funded chatbots and more privacy concerns"
  9.    Knowledge Spotlight: Meta’s vision for AI
    InfluencersCreativityInfluencersMarketing technologyMarketing operationsMarketing technologyMarketing technology

    Knowledge Spotlight: Meta’s vision for AI

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Meta’s vision for AI"
  10.    How AI could augment human insights
    AIConsumer insightData & analyticsData-driven marketing

    How AI could augment human insights
    Open to WFA members only

    New technology is changing the way the insights function works across the globe. Ioana Danila, Senior Manager, Global Insights at…

    Read more about "How AI could augment human insights"
  11.    Knowledge Spotlight: Creative perspectives for advertising on Meta platforms
    CreativityMarketing technologyAIMarketing technologyMarketing technology

    Knowledge Spotlight: Creative perspectives for advertising on Meta platforms

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Creative perspectives for advertising on Meta platforms"
  12.    AI Community, September 17th, 2024
    Digital policyMarketing technologyAIMarketing technologyMarketing technology

    AI Community, September 17th, 2024

    WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the…

    Read more about "AI Community, September 17th, 2024"

Our upcoming events

See all events
  1. This meeting is for signatory members only. Planet Pledge is a CMO-led framework designed to galvanise action from marketers within our membership to promote and reinforce attitudes and behaviours which will help the world meet the challenges laid out in the UN SDGs.

    More information Register for this meeting

  2. The Economist’s predictive look to the year ahead. Tom Standage will provide an exclusive, first insight into the top 10 topics of the upcoming The World Ahead 2025 report.

    More information Register for this meeting

  3. In a vast expanse of information about the agency world and the brands they serve, what focal points merit our attention in the ever-evolving brand/agency landscape, and how can we effectively navigate the common challenges brands encounter when working with agencies?

    More information Register for this meeting

  4. Media Forum

    22 Jan 2025

    Welcome into 2025 from WFA Media Forum. With OMG, navigating global media demand and pricing trends in 2025.

    More information Register for this meeting

  5. In-House Forum

    23 Jan 2025

    For global/regional in-house agency leaders and specialists

    More information Register for this meeting

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