Get analysis, insights & opinions from the world's top marketers
Sign up to our newsletter.
I subscribeData & Insight
Data & Insight
-
Marketing technologyAIMarketing technologyMarketing technologyFive predictions for 2025
Read more about "Five predictions for 2025"WFA experts look ahead to identify the key issues for brands as they look forward to the new year.
-
Digital policyMarketing technologyAIMarketing technologyMarketing technologyAI Community meeting overview (November 2024)
Read more about "AI Community meeting overview (November 2024)"WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the…
-
Digital policyAI (Artificial Intelligence)Marketing technologyAIMarketing technologyMarketing technologyAI Essentials: avatars spark DEI debates, brand fakery and EU investigates prohibited uses
Read more about "AI Essentials: avatars spark DEI debates, brand fakery and EU investigates prohibited uses"AI is transforming the way marketers work. Gabrielle Robitaille, Associate Director, Digital Policy at WFA, looks at the latest…
-
Brand safetyMedia governanceMedia transparencyBrand safetyMedia measurementData & analyticsKnowledge Spotlight: Media Measurement 101
Read more about "Knowledge Spotlight: Media Measurement 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
-
Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingMarketing technologyAIMarketing technologyOrganisation & structureMarketing technologyThree-quarters of brands want to change their agency remuneration model
Read more about "Three-quarters of brands want to change their agency remuneration model"According to new research from WFA and global media advisors MediaSense, three out of four multinational brands are seeking to…
-
Brand safetyMedia governanceMedia transparencyBrand safetyAIData & analyticsData-driven marketing
Knowledge Spotlight: Digital Privacy 101
Read more about "Knowledge Spotlight: Digital Privacy 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
-
Brand safetyMedia transparencyProgrammaticBrand safetyAgency managementInfluencersCreativityInfluencersIntegrated marketingBrand purposeMarketing capabilitiesMarketing procurementConsumer insightMarketing effectiveness
Knowledge Spotlight – Sponsorship Strategy 101
Read more about "Knowledge Spotlight – Sponsorship Strategy 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
-
Digital policyAI (Artificial Intelligence)Marketing technologyAIMarketing technologyMarketing technology
AI Essentials: bias in AI, insights guidance, chatbots, video generation, copyright and watermarking
Read more about "AI Essentials: bias in AI, insights guidance, chatbots, video generation, copyright and watermarking"AI is transforming the way marketers work. Gabrielle Robitaille, Associate Director, Digital Policy at WFA, looks at the latest…
-
Marketing technologyMarketing technologyMarketing technology
Knowledge Spotlight: Martech Infrastructure 101
Read more about "Knowledge Spotlight: Martech Infrastructure 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
-
Digital policyAI (Artificial Intelligence)Marketing technologyAIMarketing technologyMarketing technology
This month in AI: contract best practice for GenAI, consumers still divided on ad use, ad-funded chatbots and more privacy concerns
Read more about "This month in AI: contract best practice for GenAI, consumers still divided on ad use, ad-funded chatbots and more privacy concerns"In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging.…
-
InfluencersCreativityInfluencersMarketing technologyMarketing operationsMarketing technologyMarketing technology
Knowledge Spotlight: Meta’s vision for AI
Read more about "Knowledge Spotlight: Meta’s vision for AI"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
-
AIConsumer insightData & analyticsData-driven marketingHow AI could augment human insights
Read more about "How AI could augment human insights"New technology is changing the way the insights function works across the globe. Ioana Danila, Senior Manager, Global Insights at…
Our upcoming events
See all events
-
In a vast expanse of information about the agency world and the brands they serve, what focal points merit our attention in the ever-evolving brand/agency landscape, and how can we effectively navigate the common challenges brands encounter when working with agencies?
-
Join this WFA workshop to co-create voluntary guidance on the transparency and labelling of AI-generated content
-
Setting standards that effectively protect minors in digital environments
-
Join members of WFA’s Asia Advisory Board, WFA’s Asia Pacific team and other colleagues to welcome the new year on 21st January.
-
Welcome into 2025 from WFA Media Forum. With OMG, navigating global media demand and pricing trends in 2025.
About WFA
We are the only global network for marketers
We connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
Become a WFA member and get involved
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.