Data & Insight
Data & Insight
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Digital policyMarketing lawData-driven marketingWFA global position on advertiser access to data in the digital advertising market
Read more about "WFA global position on advertiser access to data in the digital advertising market"In response to recent developments which have seen policymakers propose new rules aimed at forcing large online advertising…
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ChannelsMarketing capabilitiesMarketing operationsMarketing effectivenessSpotlight: Building Your Brand in an eCommerce Environment
Read more about "Spotlight: Building Your Brand in an eCommerce Environment"Amidst the hustle and buzz of livestreaming, shoppertainment and blockbuster single-day shopping sprees, what do brands need to…
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Media transparencyMarketing technologyData-driven marketingMarketing technologyMedia Forum Meeting Overview (February 2021)
Read more about "Media Forum Meeting Overview (February 2021)"Overview of the Media Forum held on 18 February, 2021.
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Digital policyData collection & privacyEU ePrivacy Regulation: WFA briefing, February 2021
Read more about "EU ePrivacy Regulation: WFA briefing, February 2021"WFA has prepared an overview of latest developments and next steps on the ePrivacy Regulation
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Digital policyMarketing lawData collection & privacyDGX meeting overview (March 2021)
Read more about "DGX meeting overview (March 2021)"Overview of the Digital Governance Exchange (DGX) meeting held remotely on 11 March 2021.
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Digital policyData collection & privacy
ePrivacy task force meeting overview (March 2021)
Read more about "ePrivacy task force meeting overview (March 2021)"Meeting materials for WFA members from the PAG ePrivacy task force meeting on 4 March 2021
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Digital policyData-driven marketingWFA report: The future of data-driven marketing
Read more about "WFA report: The future of data-driven marketing"A WFA report to lay the foundations for a debate on how to build a sustainable future for data-driven marketing
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Diversity & InclusionDigital transformationMarketing capabilitiesMarketing technologyMarketing technologyWFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet
Read more about "WFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet"WFA Podcast host, David Wheldon, speaks with Lubomira Rochet, L'Oréal's Chief Digital Officer
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Data collection & privacyAsia Spotlight: Leadership perspective in 2021
Read more about "Asia Spotlight: Leadership perspective in 2021"WFA CEO Stephan Loerke was joined by some of WFA’s senior industry leaders in Asia Pacific to discuss the most pressing issues…
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Marketing technologyMarketing technologyWFA Better Marketing Pod Ep 4: On next generation marketing with Mastercard's Raja Rajamannar
Read more about "WFA Better Marketing Pod Ep 4: On next generation marketing with Mastercard's Raja Rajamannar"David Wheldon speaks with Raja Rajamannar, CMO at Mastercard and WFA President.
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Digital policyData collection & privacyWFA amendment suggestions on EU ePrivacy Regulation
Read more about "WFA amendment suggestions on EU ePrivacy Regulation"These are WFA’s amendment suggestions on the revision of the EU ePrivacy Directive.
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Marketing procurementData collection & privacy
Spotlight: WFA in 2021
Read more about "Spotlight: WFA in 2021"A chance for WFA members (only) to get a glimpse of the collective priorities of the membership for 2021.
Upcoming events
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For senior European public/government affairs professionals and national advertiser associations
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For Senior Media Leaders and Marketers responsible for marketing investment
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Open to all GARM members
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
Become a WFA Member
You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
- Save time and money
- Cut down on trial and error
- Put yourself in a better negotiating position
- Make better informed decisions
- Manage risk and reputation
- See and act on the bigger picture