Data & Insight
Data & Insight
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Digital policyData collection & privacyTake-outs from the Data Protection Congress 2019
Read more about "Take-outs from the Data Protection Congress 2019"WFA's Director of Digital Policy, Catherine Armitage, shares her main take-aways from this year's IAPP Data Protection Congress in…
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Digital policyData collection & privacyPrivacy compliance for cookies, pixels and other types of tracker (2019)
Read more about "Privacy compliance for cookies, pixels and other types of tracker (2019)"This survey examines how WFA members are managing the issue of privacy compliance for cookies, pixels and other trackers, the level…
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Digital policyData collection & privacyWFA Global Privacy Map
An overview of data protection & privacy regulation in key markets. Last updated: November 2019
Read more about "WFA Global Privacy Map"
Marketing procurementMarketing technologyMarketing technologyWebinar: Digital Asset Management
Read more about "Webinar: Digital Asset Management"The Marketing Technology landscape continues to grow at lightning speed and shows no sign of slowing. Fuelled by an expectation…
Digital policyMarketing to childrenData collection & privacyWebinar: Proliferation of kids privacy regulations
Hear from Max Bleyleben, Managing Director & Chief Privacy Officer at Read more about "Webinar: Proliferation of kids privacy regulations"
Digital policyData collection & privacyDGX Benchmark on partners for data privacy strategy on implementation
Read more about "DGX Benchmark on partners for data privacy strategy on implementation"This benchmark was run on behalf of a WFA member looking for a company who should be able to support them in terms of data privacy…
Digital policyData collection & privacyDGX Benchmark on data protection/data privacy structure
Read more about "DGX Benchmark on data protection/data privacy structure"This benchmark gathers perspectives from WFA members about data protection/data privacy structure, specifically regarding the…
Data & analyticsBlockchain can create more efficiency and transparency in digital marketing, according to German study
Read more about "Blockchain can create more efficiency and transparency in digital marketing, according to German study"New OWM study emphasises need for industry-wide stakeholder involvement
GamingMarketing effectivenessVideo gaming goes mainstream in APAC
Read more about "Video gaming goes mainstream in APAC"Nearly a third of major multinationals in APAC are already investing
Research reveals that more than three quarters plan to…
Digital policyData collection & privacyData Ethics Board meeting overview (September 2019)
Read more about "Data Ethics Board meeting overview (September 2019)"Overview of the Data Ethics Board meeting held on September 9th, 2019
Digital policyData & analyticsData collection & privacyDGX Benchmark on collection and notification policies for stakeholder data
Read more about "DGX Benchmark on collection and notification policies for stakeholder data"WFA member benchmark on collection and notification policies for stakeholder data
Digital policyData collection & privacyData-driven marketingDGX Benchmark on customer data retention and notification
Read more about "DGX Benchmark on customer data retention and notification"WFA member bechmark. For additional details, please log in.
Upcoming events
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WFA’s ePrivacy task force brings together policy leads from within WFA membership to discuss, plan and develop advocacy and outreach on the EU ePrivacy Regulation. For more information, contact Catherine Armitage.
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For senior experts from a broad range of functions, including marketing, legal, policy and compliance.
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For senior European public/government affairs professionals and national advertiser associations
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Open to anyone with a stake in marketing and children
WFA is the only organisation representing and connecting global marketers
More about usWFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
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