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I subscribeSeven of WFA’s strategic partners reflect on what will define marketing for the year…
Marketing will have to demonstrate value in 2023 as the global economy slows, says WFA President and Mastercard Chief Marketing and…
Meeting overview and agenda from WFA’s Remote Media Forum on the 18th of January 2023
Meeting overview and presentations from WFA’s Forum Connect Media Forum on the 8th of November 2022
A WFA member wanted to know the most up-to-date Point of View from advertisers when it comes to ad servers in our constantly…
92% of CMOs say that data ethics is a priority for their organisation, yet 50% still struggle to understand what data ethics means…
Consumers come in all shapes and sizes, so brands need to ensure they are getting insights from everyone. Corrine Moy, Council…
Measuring marketing effectiveness is becoming more important, and yet more challenging at the same time. Gerry D’Angelo, VP,…
Meeting overview and presentations from WFA’s Media Forum on the 20th October 2022
Meeting overview and presentations from WFA’s Media Forum on the 22nd September 2022
Brands need to think twice before entering ‘the metaverse’. Rob Foster, senior consultant at The Observatory…
A WFA member wanted to understand trends in the membership with respect to how media costs are being tracked.
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If you want to get a comprehensive understanding of privacy developments in the US in 2023 and beyond then join us for this one-hour webinar.
WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on the transparency and targeting of political advertising.
Inspiration for the media and marketing agenda in 2023.
Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
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"You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard