Data & Insight

Data & Insight

  1.    Webinar: GDPR and online advertising - what next?
    Digital policyData collection & privacy

    Webinar: GDPR and online advertising - what next?

    This webinar offers an overview of key GDPR developments related to online advertising, including latest status and expected next…

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  2.    WFA Global Privacy Map
    Digital policyData collection & privacy

    WFA Global Privacy Map

    An overview of data protection & privacy regulation in key markets. Last updated: May…

    Read more about "WFA Global Privacy Map"
  3.    Data Safety Benchmarking & Analysis
    Digital policyMarketing lawData collection & privacy

    Data Safety Benchmarking & Analysis

    Practical guidance for brands looking to minimise risk and manage data safety on their digital platforms, based on an analysis and…

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  4.    Webinar: Data safety and risk, benchmarking approaches across the industry
    Digital policyData collection & privacy

    Webinar: Data safety and risk, benchmarking approaches across the industry

    An analysis and benchmarking of data safety and risk across the industry

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  5.    Webinar: A Marketer's guide to digital ad fraud
    Ad fraud & verificationDigital policyBrand reputationMarketing operationsMarketing technologyMarketing effectivenessMarketing technology

    Webinar: A Marketer's guide to digital ad fraud

    This webinar with Integral Ad Science covers a comprehensive guide to digital ad fraud, especially in APAC.

    Read more about "Webinar: A Marketer's guide to digital ad fraud"
  6.    Webinar+: Customer Experience in the New Normal
    Integrated marketingMarketing operationsMarketing technologyConsumer insightMarketing effectivenessMarketing technology

    Webinar+: Customer Experience in the New Normal

    In this webinar, you will discover how simple “nudges” have generated opportunities in enhancing the user/shopper…

    Read more about "Webinar+: Customer Experience in the New Normal"
  7.    Webinar: An advertiser's guide to OTT media in APAC
    Integrated marketingMarketing operationsMarketing effectiveness

    Webinar: An advertiser's guide to OTT media in APAC

    This webinar with SpotX covers a comprehensive guide to OTT services, especially in APAC.

    Read more about "Webinar: An advertiser's guide to OTT media in APAC"
  8.    WFA Q&A session with Google on advertiser identity verification
    Digital policyData collection & privacy

    WFA Q&A session with Google on advertiser identity verification

    Overview of WFA’s Q&A sessions with Google on its announcement to require advertisers to verify their identities for ads…

    Read more about "WFA Q&A session with Google on advertiser identity verification"
  9.    WFA amendment suggestions on EU ePrivacy Regulation
    Digital policyData collection & privacy

    WFA amendment suggestions on EU ePrivacy Regulation

    These are WFA’s amendment suggestions on the revision of the EU ePrivacy Directive.

    Read more about "WFA amendment suggestions on EU ePrivacy Regulation"
  10.    WFA submission - Report on the application of the GDPR
    Digital policyMarketing lawData collection & privacy

    WFA submission - Report on the application of the GDPR

    WFA's submission to the European Commission 2020 report on the application of the General Data Protection Regulation (GDPR).

    Read more about "WFA submission - Report on the application of the GDPR"
  11.    Position Paper on EU ePrivacy Regulation
    Digital policyData collection & privacy

    Position Paper on EU ePrivacy Regulation

    This is WFA’s position on the revision of the EU ePrivacy Directive.

    Read more about "Position Paper on EU ePrivacy Regulation"
  12.    Webinar: Mind the gap - Video advertising reach in the age of increasing media fragmentation
    Audience measurementChannelsIntegrated marketingMarketing effectiveness

    Webinar: Mind the gap - Video advertising reach in the age of increasing media fragmentation

    In this webinar focusses on what the future may hold for online video and how brands should treat this medium going…

    Read more about "Webinar: Mind the gap - Video advertising reach in the age of increasing media fragmentation"

Upcoming events

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  1. The Responsible Marketing Pact (RMP) is an initiative launched by the leading producers of beer, wine and spirits in the European Union.

    More information Register for this meeting

  2. The Global TV Group and egta invite you to an Online Talk where Peter Field will summarise the main findings of his study 'Advertising in Recession', sharing much-needed insights with all players in the advertising industry.

    More information Register for this meeting

  3. One of the most valuable tools an advertiser has to elevate their client-agency relationship and performance is a formal agency evaluation program.

     

    More information Register for this meeting

  4. Policy Action Group

    26 May 2020

    For senior European public/government affairs professionals and national advertiser associations

    More information Register for this meeting

WFA is the only organisation representing and connecting global marketers

WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.

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You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard

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  • See and act on the bigger picture
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