Data & Insight
Data & Insight
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Integrated marketingOrganisation & structureMarketing effectivenessWFA Global Marketing Effectiveness report
Read more about "WFA Global Marketing Effectiveness report"This document provides an overview of results of a study into marketing effectiveness amongst WFA members.
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Audience measurementMarketing technologyData & analyticsMarketing technologyDriving brand value with emotional intelligence in content
Read more about "Driving brand value with emotional intelligence in content"This study, by AI technology company Mirriad, links emotions in entertainment content with how they drive brand value.
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Digital policyData collection & privacyDGX meeting overview (February 2020)
Read more about "DGX meeting overview (February 2020)"Overview of the Digital Governance Exchange (DGX) meeting held on 12 February, 2020 in London.
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Brand purposeDigital transformationMarketing capabilitiesOrganisation & structureData collection & privacyFour WFA partner predictions for 2020
Read more about "Four WFA partner predictions for 2020"Four of WFA’s strategic partners share their views on what will define marketing for the year ahead
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Digital policyData collection & privacyWebinar: ePrivacy: what is it and what does it mean for advertisers?
Read more about "Webinar: ePrivacy: what is it and what does it mean for advertisers?"In this webinar Catherine Armitage, Director of Digital Policy, WFA, and Pierre Bouygues, EU Public Affairs Manager,…
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Brand reputationMarketing operationsData & analyticsCorporate Sustainability Survey Report
Read more about "Corporate Sustainability Survey Report"This WFA member survey covers our member's corporate sustainability practices.
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Digital policyData collection & privacyWFA Global Privacy Map
An overview of data protection & privacy regulation in key markets. Last updated: January 2020
Read more about "WFA Global Privacy Map"
Digital policyData collection & privacyWFA amendment suggestions on EU ePrivacy Regulation
Read more about "WFA amendment suggestions on EU ePrivacy Regulation"These are WFA’s amendment suggestions on the revision of the EU ePrivacy Directive.
Digital policyData collection & privacyPosition Paper on EU ePrivacy Regulation
Read more about "Position Paper on EU ePrivacy Regulation"This is WFA’s position on the revision of the EU ePrivacy Directive.
Digital policyData collection & privacyDGX Benchmark: Standard Contractual Clauses
Read more about "DGX Benchmark: Standard Contractual Clauses"This WFA member benchmark covers member usage of Standard Contractual Clauses.
Marketing procurementData collection & privacySourcing Forum meeting overview (December 2019)
Read more about "Sourcing Forum meeting overview (December 2019)"Overview of the Sourcing Forum held on December 4th, 2019 in New York.
Digital policyData collection & privacyDGX Benchmark: CCPA and online behavioural advertising
Read more about "DGX Benchmark: CCPA and online behavioural advertising"This WFA member benchmark covers how members are reacting to the California Consumer Privacy Act (CCPA) and its impact on online…
Upcoming events
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3rd party cookies have long been a key way of collecting data for targeting ads. But now their future seems uncertain due to changes in regulation and increasing restrictions imposed by browsers.
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For global/regional marketing and connection planning leaders
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WFA Webinar: Social Commerce in China - Content, Conversations & Consumers
Remote Belgium
03 Mar 2020
With ecommerce firmly established as an integral part of China's highly competitive retail scene, businesses are now looking to social commerce to fuel their next phase of growth.
Buying and selling on social media apps have become commonplace in China and consumers of today are better informed, sophisticated and particular about what they like. “Casual shopping” is on the rise, driven by the 5Cs; namely content, customer voice, convenience, conversation and commerce.
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WFA Webinar: The Responsible Marketing Pact - Against minors’ exposure to alcohol
Remote Belgium
12 Mar 2020
The Responsible Marketing Pact aims to reduce minors’ exposure to alcohol marketing, limit the appeal of alcohol marketing to minors, and strive to ensure minors’ social media experience is free from alcohol ads.
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More about usWFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
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