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I subscribeIn this episode of the Better Marketing Pod, David Wheldon speaks to AXA Group Head of Communication, Brand and Sustainability, and…
In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging.…
WFA member benchmark on suggested social media marketing tools used for engagement, reporting, and listening
Keen to avoid the gaze of the manufactured outrage machine, marketers have been timid about investing in Diversity, Equity and…
Insights is rapidly evolving, so how has the function changed in the last three years? And what does the future look like? Ioana…
In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging.…
Technology does not win awards. Commercial craftsmanship will continue to make the difference, but marketers do need to adapt to…
A deep dive into how media and creative agencies are using generative AI, and what this means for brands.
In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging.…
We asked 13 industry experts at Global Marketer Week in Toronto what big issues ad land should prioritise in Cannes this year. Four…
Marketers at this year’s Global Marketer Week responded to the challenge that being CMO had turned into an impossible…
CMOs at Global Marketer Week provide key pointers on what will help build stronger, more resilient brands.
WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the potential of AI in an effective, safe and responsible way.
For global/regional Chief Marketing Officers
This meeting is for signatory members only. Planet Pledge is a CMO-led framework designed to galvanise action from marketers within our membership to promote and reinforce attitudes and behaviours which will help the world meet the challenges laid out in the UN SDGs.
Meeting for global/regional media directors or similar
This meeting is for WFA DEI Community members only.
Profesionales de la industria de toda América Latina se reunirán en Buenos Aires para compartir y aprender sobre el futuro del marketing en la región.
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.