Data & Insight
Data & Insight
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Media transparencyValue of advertisingAgency managementAgency remuneration & contractsMarketing effectivenessMedia Forum meeting overview – Improving your inventory media (March 2022)
Read more about "Media Forum meeting overview – Improving your inventory media (March 2022)"Meeting overview and presentations from WFA’s Media Forum on the 24th of March 2022
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Audience measurementBrand safetyMedia transparencyBrand safetyMedia measurementValue of advertisingDiversity & InclusionMarketing effectivenessMedia Forum meeting overview – Responsible Media & Media Measurement (April 2022)
Read more about "Media Forum meeting overview – Responsible Media & Media Measurement (April 2022)"Meeting overview and presentations from WFA’s Media Forum during Global Marketer Week in Athens on 6th April 2022
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Marketing effectivenessBenchmark: Digital Advertising Testing Protocols & Partners
Read more about "Benchmark: Digital Advertising Testing Protocols & Partners"A member of the WFA Insight Forum is looking to establish protocols for digital advertising testing, from identifying insights to…
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Marketing procurementMarketing effectiveness
Sourcing Forum meeting overview (March 2022)
Read more about "Sourcing Forum meeting overview (March 2022)"Overview of the Sourcing Forum held remotely on March 10, 2022.
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Marketing technologyMarketing technology
Sourcing Forum meeting overview (March 2022)
Read more about "Sourcing Forum meeting overview (March 2022)"Overview of the Sourcing Forum held remotely on March 2, 2022.
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Media measurementValue of advertisingMarketing effectiveness
Benchmark: Media Spend Vs Net Sales Revenue & A&P
Read more about "Benchmark: Media Spend Vs Net Sales Revenue & A&P"WFA member benchmark on Media Spend Vs Net Sales Revenue & A&P
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Data collection & privacyWelcome to the privacy-focused future
Read more about "Welcome to the privacy-focused future"The march towards a consumer privacy model for the future is gathering pace and it’s hard to keep up. Advertisers need to…
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Consumer insightSpotlight: The Rise of Chinese brands - Why is it important for businesses in and outside of China
Read more about "Spotlight: The Rise of Chinese brands - Why is it important for businesses in and outside of China"Explanations behind the rise of Chinese brands and why it is important to businesses in and outside of…
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Digital policyData collection & privacyWebinar: Benchmarking data safety and risk across the industry
Read more about "Webinar: Benchmarking data safety and risk across the industry"An analysis and benchmarking of data safety and risk across the industry
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Digital policyMarketing lawData collection & privacyPAG Meeting Overview (November 2021)
Read more about "PAG Meeting Overview (November 2021)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 23 November 2021.
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Audience measurementMarketing effectivenessFireside chat: Paying Attention to the Long and Short
Read more about "Fireside chat: Paying Attention to the Long and Short"In this fireside chat, we discuss the state of our industry, with a general decline in ad effectiveness and a fraught climate for…
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Digital policyMarketing lawData collection & privacyData Safety in 2021: Benchmark & Analysis
Read more about "Data Safety in 2021: Benchmark & Analysis"Practical guidance for brands looking to minimise risk and manage data safety on their digital platforms, based on an analysis and…
Upcoming events
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For senior European public/government affairs professionals and national advertiser associations
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Clients are increasingly moving away from indiscriminate media buying decisions and ‘responsible media’ programmes are becoming more prevalent on the client-side.
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Boasting over a 1500 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
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Open to anyone with a stake in marketing and children
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
Become a WFA Member
You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
- Save time and money
- Cut down on trial and error
- Put yourself in a better negotiating position
- Make better informed decisions
- Manage risk and reputation
- See and act on the bigger picture