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Data & Insight
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Digital policyCreativityBrand reputationMarketing operationsMarketing technologyMarketing technologySeven partner predictions for 2023
Read more about "Seven partner predictions for 2023"Seven of WFA’s strategic partners reflect on what will define marketing for the year…
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Digital policyValue of advertisingBrand reputationMarketing technologyMarketing technologyThe testing times continue
Read more about "The testing times continue"Marketing will have to demonstrate value in 2023 as the global economy slows, says WFA President and Mastercard Chief Marketing and…
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Media measurementAgency managementIntegrated marketingDigital transformationOrganisation & structureData & analyticsData-driven marketingWFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation
Read more about "WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation"Meeting overview and agenda from WFA’s Remote Media Forum on the 18th of January 2023
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Media measurementMarketing effectivenessWFA Forum Connect: Media Forum Overview - Amsterdam 8th November 2022
Read more about "WFA Forum Connect: Media Forum Overview - Amsterdam 8th November 2022"Meeting overview and presentations from WFA’s Forum Connect Media Forum on the 8th of November 2022
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Marketing technologyData-driven marketingMarketing technologyWFA Benchmark: Media Ad Servers in a Constantly changing environment
Read more about "WFA Benchmark: Media Ad Servers in a Constantly changing environment"A WFA member wanted to know the most up-to-date Point of View from advertisers when it comes to ad servers in our constantly…
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Digital policyData-driven marketingWebinar: Understanding data ethics in practice
Read more about "Webinar: Understanding data ethics in practice"92% of CMOs say that data ethics is a priority for their organisation, yet 50% still struggle to understand what data ethics means…
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Diversity & InclusionConsumer insightData & analyticsConsumer Insights needs an inclusive approach too
Read more about "Consumer Insights needs an inclusive approach too"Consumers come in all shapes and sizes, so brands need to ensure they are getting insights from everyone. Corrine Moy, Council…
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Marketing effectivenessDemystifying marketing effectiveness
Read more about "Demystifying marketing effectiveness"Measuring marketing effectiveness is becoming more important, and yet more challenging at the same time. Gerry D’Angelo, VP,…
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Media InnovationNew Media OpportunitiesMarketing technologyOrganisation & structureConsumer insightData-driven marketingMarketing effectivenessMarketing technology
Media Forum Meeting Overview (20th October 2022)
Read more about "Media Forum Meeting Overview (20th October 2022)"Meeting overview and presentations from WFA’s Media Forum on the 20th October 2022
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Brand safetyBrand safetySelf-regulationDiversity & InclusionAgency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rostersData collection & privacyMedia Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching
Read more about "Media Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching"Meeting overview and presentations from WFA’s Media Forum on the 22nd September 2022
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Marketing technologyMarketing technologyDitch the metaverse FOMO
Read more about "Ditch the metaverse FOMO"Brands need to think twice before entering ‘the metaverse’. Rob Foster, senior consultant at The Observatory…
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Media measurementAgency evaluation & performanceAgency remuneration & contractsMarketing effectivenessWFA Benchmark Results: Measuring Media Dollars & Performance
Read more about "WFA Benchmark Results: Measuring Media Dollars & Performance"A WFA member wanted to understand trends in the membership with respect to how media costs are being tracked.
Upcoming events
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For global/regional market research and consumer insight specialists
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If you want to get a comprehensive understanding of privacy developments in the US in 2023 and beyond then join us for this one-hour webinar.
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WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on the transparency and targeting of political advertising.
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Inspiration for the media and marketing agenda in 2023.
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Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
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Open to all GARM members
WFA is the only organisation representing and connecting global marketers
We are the only global organisation representing the common interests of marketers. We bring together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. We champion responsible and effective marketing communications.
Become a WFA Member
"You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
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