Data & Insight

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Data & Insight

  1.    WFA Global Privacy Map
    Digital policyData collection & privacy

    WFA Global Privacy Map

    An overview of data protection & privacy regulation in key markets. Last updated: 25 February…

    Read more about "WFA Global Privacy Map"
  2.    WFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet
    Diversity & InclusionDigital transformationMarketing capabilitiesMarketing technologyMarketing technology

    WFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet

    WFA Podcast host, David Wheldon, speaks with Lubomira Rochet, L'Oréal's Chief Digital Officer

    Read more about "WFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet"
  3.    Asia Spotlight: Leadership perspective in 2021
    Data collection & privacy

    Asia Spotlight: Leadership perspective in 2021

    WFA CEO Stephan Loerke was joined by some of WFA’s senior industry leaders in Asia Pacific to discuss the most pressing issues…

    Read more about "Asia Spotlight: Leadership perspective in 2021"
  4.    WFA Better Marketing Pod Ep 4: On next generation marketing with Mastercard's Raja Rajamannar
    Marketing technologyMarketing technology

    WFA Better Marketing Pod Ep 4: On next generation marketing with Mastercard's Raja Rajamannar

    David Wheldon speaks with Raja Rajamannar, CMO at Mastercard and WFA President.

    Read more about "WFA Better Marketing Pod Ep 4: On next generation marketing with Mastercard's Raja Rajamannar"
  5.    WFA amendment suggestions on EU ePrivacy Regulation
    Digital policyData collection & privacy

    WFA amendment suggestions on EU ePrivacy Regulation

    These are WFA’s amendment suggestions on the revision of the EU ePrivacy Directive.

    Read more about "WFA amendment suggestions on EU ePrivacy Regulation"
  6.    Spotlight: WFA in 2021
    Marketing procurementData collection & privacy

    Spotlight: WFA in 2021

    A chance for WFA members (only) to get a glimpse of the collective priorities of the membership for 2021.

    Read more about "Spotlight: WFA in 2021"
  7.    DGX meeting overview (December 2020)
    Digital policyMarketing lawData collection & privacy

    DGX meeting overview (December 2020)

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 1 December, 2020

    Read more about "DGX meeting overview (December 2020)"
  8.    The end of the cookie
    Ad fraud & verificationData collection & privacyData-driven marketing

    The end of the cookie

    Advertisers need to prepare to remodel their approach to data-driven marketing. WFA's Director of Global Media Services, Matt Green,…

    Read more about "The end of the cookie"
  9.    DGX meeting with Facebook, 16 November 2020
    Digital policyMarketing lawData collection & privacy

    DGX meeting with Facebook, 16 November 2020

    In this session, WFA members discussed GDPR compliance with Facebook.

    Read more about "DGX meeting with Facebook, 16 November 2020"
  10.    Webinar: El uso de datos y la publicidad: ¿qué depara el futuro para las marcas?
    Digital policyMarketing lawData collection & privacy

    Webinar: El uso de datos y la publicidad: ¿qué depara el futuro para las marcas?

    Esta sesión abordará algunas de las últimas leyes y mejores prácticas con respecto al uso de datos,…

    Read more about "Webinar: El uso de datos y la publicidad: ¿qué depara el futuro para las marcas?"
  11.    Webinar: AI & advertising, a consumer perspective
    Digital policyMarketing lawData collection & privacy

    Webinar: AI & advertising, a consumer perspective

    A report on the potential harms of AI powered advertising, and thoughts on redesigning the system.

    Read more about "Webinar: AI & advertising, a consumer perspective"
  12.    Media Forum Meeting Overview (November 2020, Singapore)
    Marketing technologyMarketing technology

    Media Forum Meeting Overview (November 2020, Singapore)

    Overview of the Media Forum held on November 19th, 2020 in Singapore via Zoom.

    Read more about "Media Forum Meeting Overview (November 2020, Singapore)"

Upcoming events

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  1. ePrivacy task force

    04 Mar 2021

    Open to policy leads from within WFA membership

    More information Register for this meeting

  2. CMO Forum

    09 Mar 2021

    For global/regional Chief Marketing Officers

    More information Register for this meeting

  3. Meeting for global/regional agency management leaders and specialists

    More information Register for this meeting

  4. For senior experts from a broad range of functions, including marketing, legal, policy and compliance.

    More information Register for this meeting

WFA is the only organisation representing and connecting global marketers

WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.

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Become a WFA Member

You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard

  • Save time and money
  • Cut down on trial and error
  • Put yourself in a better negotiating position
  • Make better informed decisions
  • Manage risk and reputation
  • See and act on the bigger picture
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