Data & Insight
Data & Insight
-
Digital policyData collection & privacyWFA amendment suggestions on EU ePrivacy Regulation
Read more about "WFA amendment suggestions on EU ePrivacy Regulation"These are WFA’s amendment suggestions on the revision of the EU ePrivacy Directive.
-
Marketing procurementData collection & privacySpotlight: WFA in 2021
Read more about "Spotlight: WFA in 2021"A chance for WFA members (only) to get a glimpse of the collective priorities of the membership for 2021.
-
Digital policyMarketing lawData collection & privacyDGX meeting overview (December 2020)
Read more about "DGX meeting overview (December 2020)"Overview of the Digital Governance Exchange (DGX) meeting held remotely on 1 December, 2020
-
Ad fraud & verificationData collection & privacyData-driven marketingThe end of the cookie
Read more about "The end of the cookie"Advertisers need to prepare to remodel their approach to data-driven marketing. WFA's Director of Global Media Services, Matt Green,…
-
Digital policyMarketing lawData collection & privacyDGX meeting with Facebook, 16 November 2020
Read more about "DGX meeting with Facebook, 16 November 2020"In this session, WFA members discussed GDPR compliance with Facebook.
-
Digital policyMarketing lawData collection & privacyWebinar: El uso de datos y la publicidad: ¿qué depara el futuro para las marcas?
Read more about "Webinar: El uso de datos y la publicidad: ¿qué depara el futuro para las marcas?"Esta sesión abordará algunas de las últimas leyes y mejores prácticas con respecto al uso de datos,…
-
Digital policyMarketing lawData collection & privacyWebinar: AI & advertising, a consumer perspective
Read more about "Webinar: AI & advertising, a consumer perspective"A report on the potential harms of AI powered advertising, and thoughts on redesigning the system.
-
Digital policyData collection & privacyWFA Global Privacy Map
Read more about "WFA Global Privacy Map"An overview of data protection & privacy regulation in key markets. Last updated: November…
-
Marketing technologyMarketing technologyMedia Forum Meeting Overview (November 2020, Singapore)
Read more about "Media Forum Meeting Overview (November 2020, Singapore)"Overview of the Media Forum held on November 19th, 2020 in Singapore via Zoom.
-
Digital policyData collection & privacyPrivacy in China: the new draft PIPL and what it could mean for advertisers
Read more about "Privacy in China: the new draft PIPL and what it could mean for advertisers"A briefing session on China’s new draft Personal Information Protection Law.
-
Digital policyData collection & privacy
DGX meeting overview: Competition and digital advertising (October 2020)
Read more about "DGX meeting overview: Competition and digital advertising (October 2020)"Overview of the special Digital Governance Exchange (DGX) session on competition and digital advertising held remotely on 30…
-
Digital policyData collection & privacy
DGX meeting overview (October 2020)
Read more about "DGX meeting overview (October 2020)"Overview of the Digital Governance Exchange (DGX) meeting held remotely on 21 October, 2020
Upcoming events
-
The demise of the third party cookie this year, plus reductions in identifiers such as Apple’s IDFA, are making it increasingly hard to track consumers across digital media.
-
For Global/Regional Senior Markerters
-
In this NAC meeting, we will have an open discussion on national associations’ priorities, challenges and plans for 2021.
-
A closer look at the latest regulatory trends to restrict marketing to children around the world.
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
Become a WFA Member
You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
- Save time and money
- Cut down on trial and error
- Put yourself in a better negotiating position
- Make better informed decisions
- Manage risk and reputation
- See and act on the bigger picture