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I subscribeMeeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 19 September 2023.
Rebecka Allén, Director of Consumer Policy, explores why food and alcohol brands risk falling out of grace with WHO and…
WFA’s Global Alliance for Responsible Media (GARM) releases Volume Five of the Aggregated Measurement Report. As a part of…
Brands face unprecedented risks and will need the right processes and tools to negotiate these challenges. Will Gilroy, WFA Director…
Meeting overview and presentations from WFA’s Forum Connect Media Forum on the 5th of July…
A WFA benchmark on the use of Meta Pixel in response to recent regulatory decisions finding its use in breach of the…
Meeting overview and agenda from WFA’s Global Marketer Week Media Forum on the 26th of April 2023.
Overview of the Digital Governance Exchange (DGX) meeting held remotely on 15 June 2023
WFA's Diversity Ambassadors Jerry Daykin (Beam Suntory), Daniela Tabarracci (The Walt Disney Company), Efrain Ayala (Reckitt) and…
If we are to believe all the articles currently being written on the subject of Artificial Intelligence, it’s highly probable…
What happens if you put 20,000 lesbians in a desert and give them a lot of alcohol and a large swimming pool? There are plenty of…
WFA’s key messages advocating for proportionate, evidence-based and robust policies on food marketing and children
Are we seeing genuine innovation or just greater efficiency?
This meeting is open to WFA national association members
The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by advertisers.
WFA’s Green Claims in Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on greenwashing and the upcoming EU proposal on the substantiation of green claims.
For senior marketers that lead or are involved in the capability building of their marketing teams
Advertising Week New York is back for its 19th edition this October 16-19, this time at THE PENN DISTRICT, bringing together the brightest minds in marketing, advertising, media and tech.
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.