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I subscribeAfter four years of testing, industry dialogue, regulatory involvement and timeline delays, Google has abandoned its current plans…
In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging.…
An overview of regulatory and non-regulatory initiatives on minors’ safety online
Cannes Lions jurors and commentators share their views on this year's edition of the festival.
I’ve fumbled two big opportunities to get rich quick. The first was when I wrote a feature for the Guardian about Bitcoin when…
Keen to avoid the gaze of the manufactured outrage machine, marketers have been timid about investing in Diversity, Equity and…
In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging.…
The WFA team is constantly working with members to share best practice and smart ways for marketing to make a bigger…
A deep dive into how media and creative agencies are using generative AI, and what this means for brands.
In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging.…
Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 11 June 2024
Something is happening in our industry that is deeply worrying. Many companies are taking a step back from their public positions on…
WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the potential of AI in an effective, safe and responsible way.
For global/regional Chief Marketing Officers
This meeting is for signatory members only. Planet Pledge is a CMO-led framework designed to galvanise action from marketers within our membership to promote and reinforce attitudes and behaviours which will help the world meet the challenges laid out in the UN SDGs.
Meeting for global/regional media directors or similar
This meeting is for WFA DEI Community members only.
Profesionales de la industria de toda América Latina se reunirán en Buenos Aires para compartir y aprender sobre el futuro del marketing en la región.
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.