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I subscribePotential policy positions that will guide WFA's advocacy on the Digital Fairness Act’s future legislative process as well as…
2024 has been a whirlwind year of changes and challenges. WFA strategic partners, Creative Equals, share four key cultural…
Meeting overview and presentations from WFA’s Responsible Advertising and Children (RAC) meeting on 27 November 2024.
Discover the Future of Cross-Media Measurement
Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 26 November 2024
WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the…
Close to 1 in 4 multinationals have been working on this area for more than a decade, yet challenges around tracking and…
AI is transforming the way marketers work. Gabrielle Robitaille, Associate Director, Digital Policy at WFA, looks at the latest…
An overview of mechanisms and safeguards put in place by platforms to protect children and teens online. Based on publicly available…
De la mano de Guillermo Girola de R3, descubre cómo las agencias y medios utilizan la IA generativa y qué medidas…
In this 60-minute session in partnership with Creative Equals we look back on an eventful year for brands and what it means for…
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
In a vast expanse of information about the agency world and the brands they serve, what focal points merit our attention in the ever-evolving brand/agency landscape, and how can we effectively navigate the common challenges brands encounter when working with agencies?
New York United States
15 Jan 2025
Join The Brandtech Group's afternoon session on Generative AI, featuring 2025 predictions, real case studies, and networking over drinks.
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific.
Join this WFA workshop to co-create voluntary guidance on the transparency and labelling of AI-generated content
Join members of WFA’s Asia Advisory Board, WFA’s Asia Pacific team and other colleagues to welcome the new year on 21st January.
Welcome into 2025 from WFA Media Forum. With OMG, navigating global media demand and pricing trends in 2025.
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.