Industry issues

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Industry issues

  1.    Spotlight: Turning D&I into an Accountable Media Metric
    Marketing operations

    Spotlight: Turning D&I into an Accountable Media Metric

    D&I Media programmes are becoming more prevalent on the client-side and are a continuously growing priority for advertisers to…

    Read more about "Spotlight: Turning D&I into an Accountable Media Metric"
  2.    WFA Tracker: European Regulators’ positions on Google Analytics
    Digital policy

    WFA Tracker: European Regulators’ positions on Google Analytics

    WFA has produced a mapping of various European Data Protection Authority positions on Google Analytics

    Read more about "WFA Tracker: European Regulators’ positions on Google Analytics"
  3.    MediaSense and WFA announce Media Transformation partnership
    Media measurementMedia literacy

    MediaSense and WFA announce Media Transformation partnership

    Independent global media advisors, MediaSense, announce their strategic partnership with WFA. This partnership will focus on Media…

    Read more about "MediaSense and WFA announce Media Transformation partnership"
  4.    Global overview of privacy enforcement cases impacting advertisers
    Digital policy

    Global overview of privacy enforcement cases impacting advertisers

    An overview of the most relevant privacy enforcement cases brought against online advertising across key markets globally

    Read more about "Global overview of privacy enforcement cases impacting advertisers"
  5.    DGX meeting overview (March 2023, London)
    Digital policyMarketing law

    DGX meeting overview (March 2023, London)

    Overview of the Digital Governance Exchange (DGX) meeting held in person on 9 March 2023

    Read more about "DGX meeting overview (March 2023, London)"
  6.    WFA Guide: DSA and DMA implementation
    Brand safetyDigital policyBrand safetyMarketing law

    WFA Guide: DSA and DMA implementation

    WFA has developed a guide to shed light on some of the remaining questions on the EU’s Digital Services Act (DSA) and Digital…

    Read more about "WFA Guide: DSA and DMA implementation"
  7.    Spotlight: ChatGPT: Your New Marketing Assistant - Strategies for Success and guardrails to follow
    Digital policyMarketing technologyData-driven marketingMarketing technology

    Spotlight: ChatGPT: Your New Marketing Assistant - Strategies for Success and guardrails to follow

    A webinar with guest speaker Jamshed Wadia, Vice Chair of Digital, Asia, Edelman, on the strategies and best practices of Generative…

    Read more about "Spotlight: ChatGPT: Your New Marketing Assistant - Strategies for Success and guardrails to follow"
  8.    RAC Programme Meeting Overview (March 2023)
    Marketing to children

    RAC Programme Meeting Overview (March 2023)

    Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 1…

    Read more about "RAC Programme Meeting Overview (March 2023)"
  9.    WFA Better Marketing Pod Ep 24: on brand safety with Gordon Crovitz, NewsGuard
    Brand safetyBrand safetyBrand reputation

    WFA Better Marketing Pod Ep 24: on brand safety with Gordon Crovitz, NewsGuard

    WFA podcast host David Wheldon speaks with Gordon Crovitz, Co-founder at NewsGuard, about brand safety and how to ensure that the…

    Read more about "WFA Better Marketing Pod Ep 24: on brand safety with Gordon Crovitz, NewsGuard"
  10.    All you need to know about the Global DEI Census 2023
    Diversity & Inclusion

    All you need to know about the Global DEI Census 2023

    The Global DEI Census 2023 – which will investigate the state of diversity, equity and inclusion in the marketing industry…

    Read more about "All you need to know about the Global DEI Census 2023"
  11.    Making the numbers count
    Diversity & Inclusion

    Making the numbers count

    Talent is the lifeblood of marketing. Brands need to meet their needs for a better lived experience if they want to attract and…

    Read more about "Making the numbers count"
  12.    WFA Briefing: European Commission ad tech study
    Digital policy

    WFA Briefing: European Commission ad tech study

    WFA has developed a briefing on a study on recent developments in AdTech and their broader implications for advertisers, conducted…

    Read more about "WFA Briefing: European Commission ad tech study"

Upcoming events

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  1. Meeting for global/regional media and/or sourcing directors or similar

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  2. Privacy Spotlight: UK

    29 Mar 2023

    Join us for this one-hour webinar to unpack recent privacy and digital policy developments in the UK impacting advertising.

    More information Register for this meeting

  3. Open to all GARM members

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  4. Does the strength of relationship between marketer and agency correlate with effective work?

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  5. How sonic branding differentiates your brand and create a more meaningful connection with your customers.  

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  6. The International Knowledge Exchange provides an opportunity for the international media and advertising industries to share insights about the latest measurement innovations, initiatives and solutions in the US and European markets

    More information Register for this meeting

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