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Industry issues
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Marketing operationsSpotlight: Turning D&I into an Accountable Media Metric
Read more about "Spotlight: Turning D&I into an Accountable Media Metric"D&I Media programmes are becoming more prevalent on the client-side and are a continuously growing priority for advertisers to…
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Digital policyWFA Tracker: European Regulators’ positions on Google Analytics
Read more about "WFA Tracker: European Regulators’ positions on Google Analytics"WFA has produced a mapping of various European Data Protection Authority positions on Google Analytics
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Media measurementMedia literacyMediaSense and WFA announce Media Transformation partnership
Read more about "MediaSense and WFA announce Media Transformation partnership"Independent global media advisors, MediaSense, announce their strategic partnership with WFA. This partnership will focus on Media…
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Digital policyGlobal overview of privacy enforcement cases impacting advertisers
Read more about "Global overview of privacy enforcement cases impacting advertisers"An overview of the most relevant privacy enforcement cases brought against online advertising across key markets globally
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Digital policyMarketing lawDGX meeting overview (March 2023, London)
Read more about "DGX meeting overview (March 2023, London)"Overview of the Digital Governance Exchange (DGX) meeting held in person on 9 March 2023
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Brand safetyDigital policyBrand safetyMarketing lawWFA Guide: DSA and DMA implementation
Read more about "WFA Guide: DSA and DMA implementation"WFA has developed a guide to shed light on some of the remaining questions on the EU’s Digital Services Act (DSA) and Digital…
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Digital policyMarketing technologyData-driven marketingMarketing technologySpotlight: ChatGPT: Your New Marketing Assistant - Strategies for Success and guardrails to follow
Read more about "Spotlight: ChatGPT: Your New Marketing Assistant - Strategies for Success and guardrails to follow"A webinar with guest speaker Jamshed Wadia, Vice Chair of Digital, Asia, Edelman, on the strategies and best practices of Generative…
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Marketing to childrenRAC Programme Meeting Overview (March 2023)
Read more about "RAC Programme Meeting Overview (March 2023)"Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 1…
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Brand safetyBrand safetyBrand reputationWFA Better Marketing Pod Ep 24: on brand safety with Gordon Crovitz, NewsGuard
Read more about "WFA Better Marketing Pod Ep 24: on brand safety with Gordon Crovitz, NewsGuard"WFA podcast host David Wheldon speaks with Gordon Crovitz, Co-founder at NewsGuard, about brand safety and how to ensure that the…
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Diversity & InclusionAll you need to know about the Global DEI Census 2023
Read more about "All you need to know about the Global DEI Census 2023"The Global DEI Census 2023 – which will investigate the state of diversity, equity and inclusion in the marketing industry…
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Diversity & InclusionMaking the numbers count
Read more about "Making the numbers count"Talent is the lifeblood of marketing. Brands need to meet their needs for a better lived experience if they want to attract and…
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Digital policyWFA Briefing: European Commission ad tech study
Read more about "WFA Briefing: European Commission ad tech study"WFA has developed a briefing on a study on recent developments in AdTech and their broader implications for advertisers, conducted…
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Meeting for global/regional media and/or sourcing directors or similar
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Join us for this one-hour webinar to unpack recent privacy and digital policy developments in the UK impacting advertising.
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Does the strength of relationship between marketer and agency correlate with effective work?
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How sonic branding differentiates your brand and create a more meaningful connection with your customers.
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The International Knowledge Exchange provides an opportunity for the international media and advertising industries to share insights about the latest measurement innovations, initiatives and solutions in the US and European markets
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