Industry issues

Industry issues

  1.    EU ePrivacy Regulation: WFA briefing
    Digital policyMarketing law

    EU ePrivacy Regulation: WFA briefing

    An overview prepared by WFA on the ePrivacy Regulation and how it could impact advertisers.

    Read more about "EU ePrivacy Regulation: WFA briefing"
  2.    The 6 global marketers of 2019 in 12 tweets
    Value of advertisingGender & diversity

    The 6 global marketers of 2019 in 12 tweets

    Soundbites from top marketers at Grab, Diageo, Burger King, J&J, L’Oréal and P&G

    Read more about "The 6 global marketers of 2019 in 12 tweets"
  3.    PAG Meeting Overview (February 2020)
    Digital policyMarketing law

    PAG Meeting Overview (February 2020)

    An overview of the Policy Action Group (PAG) meeting held in Brussels on 18th February 2020

    Read more about "PAG Meeting Overview (February 2020)"
  4.    WFA responds to WHO-UNICEF-Lancet Commission report 'A future for the World's Children?'
    Marketing to children

    WFA responds to WHO-UNICEF-Lancet Commission report 'A future for the World's Children?'

    The report was informed by a Commission of child and adolescent health experts from around the world

    Read more about "WFA responds to WHO-UNICEF-Lancet Commission report 'A future for the World's Children?'"
  5.    Colombia applies pressure to inadequate representation in advertising
    Gender & diversity

    Colombia applies pressure to inadequate representation in advertising

    ANDA Colombia launches guide to stamp out stereotypes in marcomms

    Read more about "Colombia applies pressure to inadequate representation in advertising"
  6.    French update programme to make marketing FAIReR
    Gender & diversity

    French update programme to make marketing FAIReR

    Union des marques and FAIRe signatories strengthen commitments to responsible marketing

    Read more about "French update programme to make marketing FAIReR"
  7.    Norway wants to take you back to school
    Digital policy

    Norway wants to take you back to school

    ANFO launches certification in responsible marketing and data privacy

    Read more about "Norway wants to take you back to school"
  8.    South Africa and Unstereotype Alliance write a new chapter in the fight for equality
    Gender & diversity

    South Africa and Unstereotype Alliance write a new chapter in the fight for equality

    Marketing Association of South Africa launch the third Unstereotype Alliance national chapter

    Read more about "South Africa and Unstereotype Alliance write a new chapter in the fight for equality"
  9.    DGX meeting overview (February 2020)
    Digital policyData collection & privacy

    DGX meeting overview (February 2020)

    Overview of the Digital Governance Exchange (DGX) meeting held on 12 February, 2020 in London.

    Read more about "DGX meeting overview (February 2020)"
  10.    LATAM mapping: Regulatory efforts to restrict food marketing in Latin America
    Food marketingSelf-regulationMarketing to childrenMarketing law

    LATAM mapping: Regulatory efforts to restrict food marketing in Latin America

    This mapping provides an overview of the latest regulatory developments and industry commitments in Latin America.

    Read more about "LATAM mapping: Regulatory efforts to restrict food marketing in Latin America"
  11.    Better Ads Standard for short-form video announced today
    Ad blocking

    Better Ads Standard for short-form video announced today

    The Coalition for Better Ads announced today that it has developed a Better Ads Standard for short-form video for desktop, mobile…

    Read more about "Better Ads Standard for short-form video announced today"
  12.    Webinar: 'Dual quality' - UCPD revision recap and key watch-outs for transposition phase
    Food marketing

    Webinar: 'Dual quality' - UCPD revision recap and key watch-outs for transposition phase

    This webinar covers the history of the UCPD revision, the current status of the agreed EU legislation and key watch-outs for the…

    Read more about "Webinar: 'Dual quality' - UCPD revision recap and key watch-outs for transposition phase"

Upcoming events

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  1. 3rd party cookies have long been a key way of collecting data for targeting ads. But now their future seems uncertain due to changes in regulation and increasing restrictions imposed by browsers.

    More information Register for this meeting

  2. WFA Forum

    Istanbul Turkey

    27 Feb 2020

    For global/regional marketing and connection planning leaders

    More information Register for this meeting

  3. With ecommerce firmly established as an integral part of China's highly competitive retail scene, businesses are now looking to social commerce to fuel their next phase of growth.

    Buying and selling on social media apps have become commonplace in China and consumers of today are better informed, sophisticated and particular about what they like. “Casual shopping” is on the rise, driven by the 5Cs; namely content, customer voice, convenience, conversation and commerce.

    More information Register for this meeting

  4. The Responsible Marketing Pact aims to reduce minors’ exposure to alcohol marketing, limit the appeal of alcohol marketing to minors, and strive to ensure minors’ social media experience is free from alcohol ads.

    More information Register for this meeting

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WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.

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You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - David Wheldon, CMO RBS

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