Industry issues

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Industry issues

  1.    Benchmark: Negotiations with tech titans or big digital platforms
    Value of advertisingMarketing procurement

    Benchmark: Negotiations with tech titans or big digital platforms

    WFA member benchmark on obtaining savings or other forms of value when negotiating with tech titans or big platforms.

    Read more about "Benchmark: Negotiations with tech titans or big digital platforms"
  2.    Clients and creativity
    Self-regulationCreativity

    Clients and creativity

    With creative communications effectiveness on the decline, what can brand owners do to reverse the decline and drive sustainable…

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  3.    Charting a new course in media for 2022 and beyond
    Ad fraud & verificationAudience measurementBrand safetyChannelsMedia governanceMedia transparencyProgrammaticBrand safety

    Charting a new course in media for 2022 and beyond

    WFA asked major multinational clients to reflect on what the global media industry should prioritise moving forward. Matt Green,…

    Read more about "Charting a new course in media for 2022 and beyond"
  4.    Benchmark: Social media compromises/hacks
    Ad fraud & verificationBrand safetyChannelsBrand safety

    Benchmark: Social media compromises/hacks

    WFA member benchmark on how to manage social media hacks

    Read more about "Benchmark: Social media compromises/hacks"
  5.    Benchmark: Tracking media in-feed on social platforms
    Brand safetyChannelsBrand safetySelf-regulation

    Benchmark: Tracking media in-feed on social platforms

    WFA member benchmark on what steps advertisers have taken to address in-feed brand safety issues across social platforms

    Read more about "Benchmark: Tracking media in-feed on social platforms"
  6.    DGX Benchmark: Google Analytics (July 2022)
    Digital policyMarketing effectiveness

    DGX Benchmark: Google Analytics (July 2022)

    WFA’s second member benchmark on the French, Austrian and Italian decisions finding Google Analytics in breach of GDPR.

    Read more about "DGX Benchmark: Google Analytics (July 2022)"
  7.    WFA Better Marketing Pod Ep 18: Cannes Special with Rupen Desai
    Brand safetyDigital policyBrand safetyDiversity & InclusionData collection & privacy

    WFA Better Marketing Pod Ep 18: Cannes Special with Rupen Desai

    WFA podcast host, David Wheldon, speaks with Rupen Desai, Global Chief Marketing Officer at Dole Sunshine Company, about brands…

    Read more about "WFA Better Marketing Pod Ep 18: Cannes Special with Rupen Desai"
  8.    How seriously is the industry taking sustainability?
    Value of advertisingBrand purpose

    How seriously is the industry taking sustainability?

    WFA asked leading trade press editors to rank the industry on how they're responding to the sustainability challenge.

    The…

    Read more about "How seriously is the industry taking sustainability?"
  9.    WFA Better Marketing Pod Ep 17: Cannes Special with Matt Brittin
    Brand safetyDigital policyBrand safetyDiversity & InclusionData collection & privacy

    WFA Better Marketing Pod Ep 17: Cannes Special with Matt Brittin

    WFA podcast host, David Wheldon, speaks with Matt Brittin, EMEA President at Google, about about brand safety, more inclusive…

    Read more about "WFA Better Marketing Pod Ep 17: Cannes Special with Matt Brittin"
  10.    EU proposal on the transparency and targeting of political advertising: what is it and why is it relevant for advertisers?
    Digital policyMarketing law

    EU proposal on the transparency and targeting of political advertising: what is it and why is it relevant for advertisers?

    WFA has developed a briefing on the EU porposal on the transparency and targeting of political advertising that outlines key…

    Read more about "EU proposal on the transparency and targeting of political advertising: what is it and why is it relevant for advertisers?"
  11.    DGX meeting overview (June 2022)
    Digital policy

    DGX meeting overview (June 2022)

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 16 June 2022

    Read more about "DGX meeting overview (June 2022)"
  12.    GARM: 3 Years of Progress
    Brand safetyBrand safety

    GARM: 3 Years of Progress

    This report looks back on GARM's three-year journey to date, and looks at what's new today and what's next…

    Read more about "GARM: 3 Years of Progress"

Upcoming events

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  1. Join us as we talk about repositioning apps for Businesses in APAC. 

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  2. Reversing the decline in creative communications effectiveness

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  3. Insight Forum

    13 Sep 2022

    For global/regional market research and consumer insight specialists

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  4. China Forum

    15 Sep 2022

    For Global/Regional marketing leaders with a focus on China

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  5. For senior experts from a broad range of functions, including marketing, legal, policy and compliance.

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