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Industry issues

  1.    WFA Better Marketing Pod Ep 29: On what can be learned from emerging markets with Cristina Diezhandino, Diageo
    Alcohol marketingCreativityBrand purposeBrand reputation

    WFA Better Marketing Pod Ep 29: On what can be learned from emerging markets with Cristina Diezhandino, Diageo

    In Episode 29 of the Better Marketing Pod, host David Wheldon speaks with Cristina Diezhandino, Chief Marketing Officer at Diageo…

    Read more about "WFA Better Marketing Pod Ep 29: On what can be learned from emerging markets with Cristina Diezhandino, Diageo"
  2.    Bad health is bad for business
    Alcohol marketingFood marketingMarketing to children

    Bad health is bad for business

    Rebecka Allén, Director of Consumer Policy, explores why food and alcohol brands risk falling out of grace with WHO and…

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  3.    New insights on platform safety trends through GARM’s latest measurement report
    Brand safetyBrand safety

    New insights on platform safety trends through GARM’s latest measurement report

    WFA’s Global Alliance for Responsible Media (GARM) releases Volume Five of the Aggregated Measurement Report. As a part of…

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  4.    The risks are rising for big brands
    Brand safetyBrand safety

    The risks are rising for big brands

    Brands face unprecedented risks and will need the right processes and tools to negotiate these challenges. Will Gilroy, WFA Director…

    Read more about "The risks are rising for big brands"
  5.    WFA Forum Connect: Media Forum Overview – Singapore 5th July 2023
    Media measurementMarketing effectiveness

    WFA Forum Connect: Media Forum Overview – Singapore 5th July 2023

    Meeting overview and presentations from WFA’s Forum Connect Media Forum on the 5th of July…

    Read more about "WFA Forum Connect: Media Forum Overview – Singapore 5th July 2023"
  6.    DGX Benchmark: Meta Pixel
    Digital policy

    DGX Benchmark: Meta Pixel

    A WFA benchmark on the use of Meta Pixel in response to recent regulatory decisions finding its use in breach of the…

    Read more about "DGX Benchmark: Meta Pixel"
  7.    Media Forum Overview - Global Marketer Week Istanbul 2023
    Ad fraud & verificationAudience measurementBrand safetyMedia governanceMedia transparencyProgrammaticDigital policyBrand safetyMedia measurementValue of advertisingDiversity & InclusioneCommerceRetail MediaOrganisation & structure

    Media Forum Overview - Global Marketer Week Istanbul 2023

    Meeting overview and agenda from WFA’s Global Marketer Week Media Forum on the 26th of April 2023.

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  8.    DGX meeting overview (June 2023)
    Digital policy

    DGX meeting overview (June 2023)

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 15 June 2023

    Read more about "DGX meeting overview (June 2023)"
  9.    “We all benefit when organisations treat everyone equally”

    “We all benefit when organisations treat everyone equally”

    WFA's Diversity Ambassadors Jerry Daykin (Beam Suntory), Daniela Tabarracci (The Walt Disney Company), Efrain Ayala (Reckitt) and…

    Read more about "“We all benefit when organisations treat everyone equally”"
  10.    If Artificial Intelligence can end humanity, just imagine what it can do for marketing!
    Digital policy

    If Artificial Intelligence can end humanity, just imagine what it can do for marketing!

    If we are to believe all the articles currently being written on the subject of Artificial Intelligence, it’s highly probable…

    Read more about "If Artificial Intelligence can end humanity, just imagine what it can do for marketing!"
  11.    This Pride month, brands have an important choice to make
    Diversity & Inclusion

    This Pride month, brands have an important choice to make

    What happens if you put 20,000 lesbians in a desert and give them a lot of alcohol and a large swimming pool? There are plenty of…

    Read more about "This Pride month, brands have an important choice to make"
  12.    Responsible Food Marketing Policy – WFA key messages
    Food marketingSelf-regulationMarketing to children

    Responsible Food Marketing Policy – WFA key messages

     WFA’s key messages advocating for proportionate, evidence-based and robust policies on food marketing and children

    Read more about "Responsible Food Marketing Policy – WFA key messages"

Our upcoming events

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  1. In recent discussions around Retail Media it has become evidently clear that accounting principals within organisations has become a real challenge for advertisers (CPGs in particular).

    More information Register for this meeting

  2. WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy.

    More information Register for this meeting

  3. Digital Governance Exchange (DGX) New York

    New York United States

    27 Sep 2023

    For senior experts from a broad range of functions, including marketing, legal, policy and compliance.

    More information Register for this meeting

  4. Generative AI can’t make big decisions for you, but it can help you make better decisions.

    More information Register for this meeting

  5. Media Forum

    28 Sep 2023

    Meeting for global/regional media directors or similar

    More information Register for this meeting

  6. Join Marina Petrova, CEO of Intentful who will explore GenAI’s diverse applications in marketing.

    More information Register for this meeting

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