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Industry issues
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Alcohol marketingCreativityBrand purposeBrand reputationWFA Better Marketing Pod Ep 29: On what can be learned from emerging markets with Cristina Diezhandino, Diageo
Read more about "WFA Better Marketing Pod Ep 29: On what can be learned from emerging markets with Cristina Diezhandino, Diageo"In Episode 29 of the Better Marketing Pod, host David Wheldon speaks with Cristina Diezhandino, Chief Marketing Officer at Diageo…
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Alcohol marketingFood marketingMarketing to childrenBad health is bad for business
Read more about "Bad health is bad for business"Rebecka Allén, Director of Consumer Policy, explores why food and alcohol brands risk falling out of grace with WHO and…
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Brand safetyBrand safetyNew insights on platform safety trends through GARM’s latest measurement report
Read more about "New insights on platform safety trends through GARM’s latest measurement report"WFA’s Global Alliance for Responsible Media (GARM) releases Volume Five of the Aggregated Measurement Report. As a part of…
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Brand safetyBrand safetyThe risks are rising for big brands
Read more about "The risks are rising for big brands"Brands face unprecedented risks and will need the right processes and tools to negotiate these challenges. Will Gilroy, WFA Director…
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Media measurementMarketing effectivenessWFA Forum Connect: Media Forum Overview – Singapore 5th July 2023
Read more about "WFA Forum Connect: Media Forum Overview – Singapore 5th July 2023"Meeting overview and presentations from WFA’s Forum Connect Media Forum on the 5th of July…
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Digital policyDGX Benchmark: Meta Pixel
Read more about "DGX Benchmark: Meta Pixel"A WFA benchmark on the use of Meta Pixel in response to recent regulatory decisions finding its use in breach of the…
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Ad fraud & verificationAudience measurementBrand safetyMedia governanceMedia transparencyProgrammaticDigital policyBrand safetyMedia measurementValue of advertisingDiversity & InclusioneCommerceRetail MediaOrganisation & structureMedia Forum Overview - Global Marketer Week Istanbul 2023
Read more about "Media Forum Overview - Global Marketer Week Istanbul 2023"Meeting overview and agenda from WFA’s Global Marketer Week Media Forum on the 26th of April 2023.
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Digital policyDGX meeting overview (June 2023)
Read more about "DGX meeting overview (June 2023)"Overview of the Digital Governance Exchange (DGX) meeting held remotely on 15 June 2023
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“We all benefit when organisations treat everyone equally”
Read more about "“We all benefit when organisations treat everyone equally”"WFA's Diversity Ambassadors Jerry Daykin (Beam Suntory), Daniela Tabarracci (The Walt Disney Company), Efrain Ayala (Reckitt) and…
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Digital policyIf Artificial Intelligence can end humanity, just imagine what it can do for marketing!
Read more about "If Artificial Intelligence can end humanity, just imagine what it can do for marketing!"If we are to believe all the articles currently being written on the subject of Artificial Intelligence, it’s highly probable…
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Diversity & InclusionThis Pride month, brands have an important choice to make
Read more about "This Pride month, brands have an important choice to make"What happens if you put 20,000 lesbians in a desert and give them a lot of alcohol and a large swimming pool? There are plenty of…
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Food marketingSelf-regulationMarketing to childrenResponsible Food Marketing Policy – WFA key messages
Read more about "Responsible Food Marketing Policy – WFA key messages"WFA’s key messages advocating for proportionate, evidence-based and robust policies on food marketing and children
Our upcoming events
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Spotlight: Understanding the Accounting Principles of the Rapidly Growing Retail Media Landscape
26 Sep 2023
In recent discussions around Retail Media it has become evidently clear that accounting principals within organisations has become a real challenge for advertisers (CPGs in particular).
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WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy.
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For senior experts from a broad range of functions, including marketing, legal, policy and compliance.
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Generative AI can’t make big decisions for you, but it can help you make better decisions.
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Meeting for global/regional media directors or similar
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Spotlight: Beyond ChatGPT - Practical Use and Innovation in Marketing, E-commerce, and Search with GenAI
28 Sep 2023
Join Marina Petrova, CEO of Intentful who will explore GenAI’s diverse applications in marketing.
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