Industry issues

Industry issues - Highlights

Industry issues

  1.    AVMSD transposition: State of play and key implications for advertisers
    Marketing to childrenMarketing law

    AVMSD transposition: State of play and key implications for advertisers

    An overview of ongoing Audiovisual Media Services Directive transposition processes and the implications for advertisers.

    Read more about "AVMSD transposition: State of play and key implications for advertisers"
  2.    WFA Q&A session with Google on digital services taxes
    Digital policy

    WFA Q&A session with Google on digital services taxes

    Overview of WFA’s Q&A session with Google on their announcement to raise the price of advertising in the UK, Austria and…

    Read more about "WFA Q&A session with Google on digital services taxes"
  3.    WFA Global Privacy Map
    Digital policyData collection & privacy

    WFA Global Privacy Map

    An overview of data protection & privacy regulation in key markets. Last updated: September…

    Read more about "WFA Global Privacy Map"
  4.    DGX meeting overview (September 2020)
    Digital policyData collection & privacy

    DGX meeting overview (September 2020)

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 9 September, 2020.

    Read more about "DGX meeting overview (September 2020)"
  5.    WFA responses to the EU public consultation on the EU Democracy Action Plan
    Digital policyMarketing law

    WFA responses to the EU public consultation on the EU Democracy Action Plan

    This document outlines responses to the European Commission’s public consultation on the EU Democracy Action Plan.

    Read more about "WFA responses to the EU public consultation on the EU Democracy Action Plan"
  6.    Sustainability and procurement
    Gender & diversityMarketing procurement

    Sustainability and procurement

    Marketing procurement leaders can help their colleagues deliver on sustainability goals and boost their standing as strategic…

    Read more about "Sustainability and procurement"
  7.    ABA Manual for compliance with Brazil’s Data Protection Law
    Digital policyMarketing to childrenMarketing law

    ABA Manual for compliance with Brazil’s Data Protection Law

    Brazilian advertiser association ABA produces manual for compliance with the LGPD

    Read more about "ABA Manual for compliance with Brazil’s Data Protection Law"
  8.    Food Marketing to Kids - Heatmap
    Food marketingMarketing to childrenMarketing law

    Food Marketing to Kids - Heatmap

    An overview of regulatory pressures across the world on food and non-alcoholic beverage marketing to children. Last update:…

    Read more about "Food Marketing to Kids - Heatmap"
  9.    You can learn a lot from a dummy
    Digital policyData collection & privacy

    You can learn a lot from a dummy

    It took over three decades for 90% of Americans to start buckling up, from only 14% in 1984. In the digital marketing world we don't…

    Read more about "You can learn a lot from a dummy"
  10.    Sourcing Forum meeting overview (July 2020)
    Gender & diversityMarketing procurement

    Sourcing Forum meeting overview (July 2020)

    Overview of the Sourcing Forum held remotely on July 2nd, 2020.

    Read more about "Sourcing Forum meeting overview (July 2020)"
  11.    WFA draft responses to the EU public consultation on the EU Democracy Action Plan
    Digital policyMarketing law

    WFA draft responses to the EU public consultation on the EU Democracy Action Plan

    Draft responses to the European Commission’s public consultation on the EU Democracy Action Plan

    Read more about "WFA draft responses to the EU public consultation on the EU Democracy Action Plan"
  12.    WFA Guide to EU Cookie Guidance
    Digital policyMarketing law

    WFA Guide to EU Cookie Guidance

    An overview and comparison of cookie guidelines issued by data protection authorities in different EU countries.

    Read more about "WFA Guide to EU Cookie Guidance"

Upcoming events

See all events
  1. Media Forum

    22 Sep 2020

      Meeting for global/regional media directors or similar

    More information Register for this meeting

  2. Policy Action Group

    22 Sep 2020

    For senior European public/government affairs professionals and national advertiser associations

    More information Register for this meeting

  3. Open to anyone with a stake in marketing and children

    More information Register for this meeting

  4. EU Pledge Meeting

    Brussels Belgium

    23 Sep 2020

    The EU Pledge is a voluntary initiative by leading food and beverage companies to change the way they advertise to children.

    More information Register for this meeting

WFA is the only organisation representing and connecting global marketers

WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.

More about us

Become a WFA Member

You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard

  • Save time and money
  • Cut down on trial and error
  • Put yourself in a better negotiating position
  • Make better informed decisions
  • Manage risk and reputation
  • See and act on the bigger picture
More about membership