Industry issues

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Industry issues

  1.    CMO Forum meeting overview (April 2022)
    Marketing operationsOrganisation & structure

    CMO Forum meeting overview (April 2022)

    Overview of the CMO Forum held remotely on April 6, 2022.

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  2.    Media Forum Meeting Overview – Improving your inventory media (24th March 2022)
    Media transparencyValue of advertisingAgency managementAgency remuneration & contractsMarketing effectiveness

    Media Forum Meeting Overview – Improving your inventory media (24th March 2022)

    Meeting overview and presentations from WFA’s Media Forum on the 24th of March 2022

     

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  3.    Media Forum Meeting Overview – Responsible Media & Media Measurement GMW (6th April 2022)
    Audience measurementBrand safetyMedia transparencyBrand safetyMedia measurementValue of advertisingDiversity & InclusionMarketing effectiveness

    Media Forum Meeting Overview – Responsible Media & Media Measurement GMW (6th April 2022)

    Meeting overview and presentations from WFA’s Media Forum during GMW on 6th April 2022

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  4.    The EU Digital Services Act: implications for advertisers
    Digital policyMarketing law

    The EU Digital Services Act: implications for advertisers

    WFA has developed a briefing on the EU Digital Services Act which outlines the key provisions relevant for advertisers.

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  5.    Global Guidance on Environmental Claims 2022
    Self-regulation

    Global Guidance on Environmental Claims 2022

    First-of-its-kind guidance on how brands can make sure environmental claims featured in their marketing communications are credible…

    Read more about "Global Guidance on Environmental Claims 2022"
  6.    Ukraine: Taking action on digital advertising
    Brand safetyBrand safety

    Ukraine: Taking action on digital advertising

    The Global Alliance for Responsible Media community continues to discuss the evolving responses to the war in Ukraine. Rob Rakowitz,…

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  7.    Debate on the regulation of targeted advertising: what are EU policymakers considering?
    Digital policy

    Debate on the regulation of targeted advertising: what are EU policymakers considering?

    WFA has developed a brief summary of the current debate on targeted advertising based on personal among EU policymakers.

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  8.    Benchmark: Media Spend Vs Net Sales Revenue & A&P
    Media measurementValue of advertisingMarketing effectiveness

    Benchmark: Media Spend Vs Net Sales Revenue & A&P

    WFA member benchmark on Media Spend Vs Net Sales Revenue & A&P

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  9.    Media Forum Meeting Overview (24th February 2022)
    Media transparencyProgrammaticMedia measurement

    Media Forum Meeting Overview (24th February 2022)

    Meeting overview and presentations from WFA’s Media Forum on 24th February 2022.

    Read more about "Media Forum Meeting Overview (24th February 2022)"
  10.    Navigating digital media safety and suitability in the time of war
    Brand safetyBrand safety

    Navigating digital media safety and suitability in the time of war

    The war in Ukraine is challenging for all businesses. Rob Rakowitz, WFA’s Initiative Lead for GARM, explains what businesses…

    Read more about "Navigating digital media safety and suitability in the time of war"
  11.    Webinar: IAB Europe’s TCF found in breach of GDPR – what next for advertisers?
    Digital policy

    Webinar: IAB Europe’s TCF found in breach of GDPR – what next for advertisers?

    A deep dive into the recent Belgian DPA ruling which found IAB Europe's TCF in breach of the GDPR, and unpack what it could mean for…

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  12.    Transparency in Political Task Force Meeting Overview (February 2022)
    Digital policy

    Transparency in Political Task Force Meeting Overview (February 2022)

    The WFA Transparency in Political Advertising Task Force met on 9 February 2022 to discuss the recent European Commission proposal…

    Read more about "Transparency in Political Task Force Meeting Overview (February 2022)"

Upcoming events

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  1. Sourcing Forum

    17 May 2022

    Boasting over a 1500 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.

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  2. Media Forum

    18 May 2022

    Meeting for global/regional media directors or similar

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  3. Integration Forum

    London United Kingdom

    19 May 2022

    For global/regional marketing and connection planning leaders

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  4. Auditing is dead – long live auditing!

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