Get analysis, insights & opinions from the world's top marketers
Sign up to our newsletter.
I subscribeIndustry issues
Industry issues
-
Ad fraud & verificationProgrammaticAd blockingData & analyticsCompendium of ad fraud knowledge for media investors
Read more about "Compendium of ad fraud knowledge for media investors"The intention of this compendium is to raise awareness of ad fraud among brand owners and to provide the knowledge and best…
-
Self-regulationMarketing to childrenData collection & privacyImplementation Guide for Marketing Communications to Children Commitment
Read more about "Implementation Guide for Marketing Communications to Children Commitment"Initiated by the World Federation of Advertisers and The Consumer Goods Forum, this tool aims to help the retailer and manufacturer…
-
Alcohol marketing
Alcohol Marketing: 2015 Year in Review
Read more about "Alcohol Marketing: 2015 Year in Review"In June, the Responsible Marketing Pact, WFA’s flagship programme on responsible alcohol marketing, officially came into…
-
Digital policyDigital Governance Exchange: Priorities for 2016
Read more about "Digital Governance Exchange: Priorities for 2016"WFA’s Digital Governance Exchange (DGX) benchmark results looking at brand marketers digital governance priorities for 2016 as…
-
Digital policyData collection & privacyData-driven marketingDelivering Value to Consumers from data
Read more about "Delivering Value to Consumers from data"Embracing the potential of data whilst securing sustainable flows for the future remains one of the biggest challenges facing the…
-
Food marketingKeeping a cool head amidst bulging waistlines
…Read more about "Keeping a cool head amidst bulging waistlines" -
Ad blockingBrand purposeBrand reputationConsumer insight7 Deadly Sins of Marketing
Read more about "7 Deadly Sins of Marketing"New research conducted for the WFA has identified the seven key ways that brand marketing is most likely to annoy consumers.…
-
Food marketing
EU kids see less and less food ads on TV
European children are exposed to significantly less food ads on TV according to recent research conducted by Accenture Media…Read more about "EU kids see less and less food ads on TV " -
Ad fraud & verificationAudience measurementBrand safetyChannelsMedia governanceMedia transparencyBrand safetyWFA Media Charter (2008)
Read more about "WFA Media Charter (2008)"This charter has been developed by the Media Committee of the WFA.
Its aim is to state the advertisers’ principles and…
- Previous page
- 1
- ...
- 33
- 34
- 35
- 36
- Next page
Our upcoming events
See all events
-
Join our live Q&A session to understand how Meta is implementing the Digital Services Act and how it will impact advertising on its services.
-
Are we seeing genuine innovation or just greater efficiency?
-
WFA’s Green Claims in Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on greenwashing and the upcoming EU proposal on the substantiation of green claims.
-
This meeting is open to WFA national association members
-
The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by advertisers.
-
For senior marketers that lead or are involved in the capability building of their marketing teams
About WFA
We are the only global network for marketers
We connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
Become a WFA member and get involved
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.