Philippines marketing magazine goes online

The PANA AdEdge Magazine, the official publication of the Philippine Association of National Advertisers (PANA), is now available online.

A trimestral publication with a circulation of 3,000 copies, PANA AdEdge Magazine is distributed to all PANA member companies, allied associations (e.g. the 4As, the broadcast and print associations), colleges and universities nationwide, student organisations which are members of the Federation of Advertising Organisations (FAO), an umbrella organisation which the PANA Foundation helped set up, as well as in selected branches of one of the country's leading bookstore chains.

The magazine also has a WFA section where priority articles issued by WFA are reprinted with proper acknowledgement.

"Over the years we have worked hard to make PANA AdEdge the go-to place for advertising and marketing communications insights. The relevant and timely topics that we feature are being used as reference materials not only by advertising industry practitioners, but also by the academia and students," said Digna Santos, the Executive Director of PANA.