PAS Awards 2015: winners and event highlights

As has now become tradition, the Pakistan Advertisers Society held its annual PAS Awards and celebrated this year's winners during a gala at the Expo Center in Karachi on April 25.

Five new categories were added this year %u2013 Passion for Pakistan, Best in Digital, Media Innovation, Best BTL Activation and Best Platform Award honouring the most innovative marketing ideas %u2013 to the initial 21 categories.

The regular categories spanning across various segments had an overwhelming response this year, with 263 entries in the various categories.

The winners of PAS Awards 2015 were Corolla, HBL, Pepsi, Brooke Bond Pearl Dust, Olpers Ecolean, Chilli Mili, LUX, Reprieve/FFR, Mezan, Surf Excel, Shaukat Khanum Memorial Trust, Espresso, Cornetto, DAWN National Spelling Bee, British Council IELTS, Kenwood, Ufone, Servis, Coca-Cola, Ponds.

"Khush Raho" by Arey Wah for Kenwood was voted "Campaign of the year" as well as "Best nationally originated campaign".

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