Colombian advertiser and agency of the year named

The auditorium of the Gimnasio Moderno in Bogotá was the venue of the 9th edition of the Colombian Effie Awards, which recognise the most effective campaigns in the country. Presented by Effie President Neal Davies and Elizabeth Melo, the Executive President of ANDA Colombia, the gala was attended by over 500 client-side marketers and agency representatives.

The Gran Effie went to McCann Erickson/UM and the National Police for "Curso rápido antirrobo". Sancho BBDO was recognised as the advertising agency of the year, with six golden awards for a grand total of 25 medals, while the advertiser of the year was voted PepsiCo, with three golds, three silvers and a bronze.

The category with the biggest number of nominations %u2013 twenty %u2013 was "Alcoholic beverages", followed by "Small budget" (15), "Promotions" (12) and "Social transformation campaigns" (10). The full list of nominations is available here.

For more information contact ANDA.