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Representatives of ten major brands active in China met on 27 July to agree on the role, structure and activities of a new committee within the China Association of National Advertisers (CANA), called The Responsible Marketing Committee. The meeting was presided by CANA's director for Training and International Business, Li Xiao, and attended by representatives of Coca-Cola, Unilever, Mars, AB InBev, Nestle, Mondelez, Yili, Mengniu and LEGO as members, with the participation of P&G as observer.
The new committee will have a rotating Chair and Vice Chair with a mandate of a year, with CANA acting as the committee's secretariat. Mars, through its Public Relations Vice President Zhang Yongqing, and AB InBev will be the firsts to take on the steering roles.
The committee will also benefit from a think tank, which will bring together representatives of the law enforcement departments, such as SAIC, the Food and Drug Administration, the State Administration of Radio, Film and Television of China (SARFT), key local authorities, academia and law experts.
The members have also agreed on the first project the committee's agenda, namely an assessment of the impact of the revised advertising law on corporate advertising activities.
"I am confident that the CANA Responsible Marketing Committee will work efficiently and effectively under the leadership of Judy Zhang of Mars, who has always been a strong endorser of our initiative here at CANA. I also want to thank all member companies involved, as this is a joint effort, as well as the WFA for their support", said CANA's Li Xiao.
For more information on the initiative contact CANA.
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