How to build successful online brand communities to deliver growth

Online brand communities can deliver unparalleled brand consumer engagement, loyalty and become a major force for driving revenue. Earlier this year, WFA and social media experts, STATSIT, started investigating how brands can connect with their customers in more meaningful and effective ways online. STATSIT's Social Echo methodology demonstrates how the recipe for effective community building strategies need to take into account three major forces; people, energy and influence.

The research includes insights for all brand marketers seeking to develop successful brand communities online. It also offers a deep dive into food and beverage brands in Indonesia by way of a case study and identifies which food and non-alcoholic beverage brands are best succeeding in developing online communities in one of the world's fastest growth markets and where they can improve. From the case study there are lessons and insights for all brand marketers looking to develop thriving communities online, not just in SE Asia but globally.

For a copy of the research, please click here or contact Will at w.gilroy@wfanet.org.

To read the press release, please click here.