Swedish advertisers showcase media expert teams

The Association of Swedish Advertisers' (SA) teams of media experts is now complete, with the recruitment of Sofia Edholm, Adam Fors and Maria Mossenberg as chairs of the different teams.

The SA expert teams, which were formerly referred to as media committees until 1 January 2016, aim to encourage and promote a level-playing field within the industry, develop recommendations and guidelines and promote developments on various issues and touchpoints for marketers.

The three teams: owned, bought and earned media channels, have around 10 to 25 experts each. The chair of each team will always be an advertiser. Advertisers, creative and media agencies, media houses and research firms are well-represented in each team.

Sofia Edholm, Marketing Manager at Swedish passenger train operator SJ, is chair of the expert team for owned media.

"The purpose of our work is to increase and disseminate knowledge and inspiration regarding the enormous potential that lies in smarter use of companies' own media channels to create better customer experiences and increased profitability," she said.

Adam Fors, Head of Marketing at Samsung Sweden, is chair of the expert team for bought media while Maria Mossenberg, PR and Corporate Communications Manager at L'Oréal Sweden, is chair of the expert team for earned media.

You can find the full list of SA's expert teams here. For more information, contact SA.