Chile honours commitments to responsible marketing

On 6 September, the National Association of Chilean Advertisers (ANDA Chile) held the sixth edition of its annual ANDA Responsible Marketing Award, aimed to encourage and recognise the commitments made by Chilean companies and other institutions in the field of responsible marketing.

Chile's National Emergency service, Onemi, won the Grand Prix for its radio campaign to provide a platform for communication during natural disasters and emergencies and to transmit life-saving information to citizens.

Other award winners per category:

Public Awareness: Diario Financiero for "Diaristas"

Community and suppliers: Samsung Electronics for "Trade in %u2013 Tu Mejor Retorno"

Environment: Aguas Andinas for "Domo del Agua"

SMEs: BMOV for "Trici"

Mario Davis, President of ANDA, said: "More cases of great creativity are being submitted every year. This is proof that the message of the Award is spreading and inspiring other companies to commit to more responsible marketing practices and compete with their peers through such awards."

Aside from the award ceremony, ANDA organised a workshop on responsible marketing where various case studies and best practices were presented.

For more information, contact ANDA Chile.