US multicultural marketing alliance formed

To address the ad industry's diversity issue, the Association of National Advertisers (ANA) formed the Alliance for Inclusive & Multicultural Marketing (AIMM). The initiative was launched during ANA's 18th Multicultural Marketing & Diversity Conference in Los Angeles on 9-11 October.

The Alliance will bring together senior leaders from the African-American, Hispanic, Asian, and LGBT marketing communities in the U.S. to create a "united blueprint for the evolution of multicultural and diverse-segment marketing in America" through sharing insights and best practices, creating a knowledge centre for multicultural marketing, and more.

Anheuser-Busch InBev, The Coca-Cola Company, Dunkin' Donuts, Kellogg Company, and Procter & Gamble are among the brands that are already part of the Alliance. The AIMM will be co-chaired by ANA's President & CEO Bob Liodice and membership will be limited to an invitation-only basis for its first year.

You can read the full press release here. For more information on AIMM, contact the ANA.