A golden night for advertising in Paraguay

It was a golden night for advertising at the 14th Golden Bell organised by the Paraguay Advertisers Chamber (CAP) in early December. With this award, CAP aims to promote and encourage effectiveness and creativity among brand owners and agencies in Paraguay.

Aside from the usual awards for the different categories, CAP introduced a special award for campaigns that raise awareness, educate and advocate for the eradication of violence against women.

The Grand Prix Golden Bell went to local oil company Copetrol and agency Lupe for their campaign "Autitos" ("Toy Cars") while the Golden Bell for Corporate Social Responsibility was awarded to Pilsen and agency Kausa Havas for "Guaraníes de Selección" ("Guarani Selection").

You can find more information on all the winners here.

For more information, contact CAP.