Australian ad industry launches alliance on brand safety and digital transparency

The Australian Association of National Advertisers (AANA) has joined forces with the Interactive Advertising Bureau Australia (IAB) and Media Federation of Australia (MFA) to develop a common set of industry-wide best practice standards on brand safety and digital transparency in Australia.

The new alliance aims to help combat transparency issues in the digital supply chain, reduce fraud and improve brand safety by drawing from best practice solutions that have been developed in other countries.

John Broome, CEO of AANA, said: “Many major advertisers, particularly the global players, have moved to introduce standards to ensure they have better visibility over where their digital advertising appears. However, it is important that all advertisers, both big and small, are better equipped to reduce or eliminate advertising that is wasteful or, worse still, may cause brand reputational damage.”

The three associations will provide details of their working group's timeline and activities in early 2018.

For more information, please contact AANA.