British advertisers welcome new president

The Incorporated Society of British Advertisers (ISBA) named Elizabeth Fagan, Senior Vice President at Walgreens Boots Alliance Inc. and Managing Director of Boots UK & ROI, as president. She takes over from Simon Litherland, CEO of Britvic Soft Drinks.

Elizabeth has a longstanding background in marketing. She was also a member of ISBA’s Council when she was Group Marketing Services Director at Dixons Carphone.

On her election, Elizabeth said, “I’m honoured to serve as ISBA’s next President. This is a crucial time for our industry if we are to retain public confidence and the freedom to advertise responsibly. I’m encouraged to see the changes underway at ISBA and look forward to working with the team, to accelerate the progress that is being made and strengthen ISBA’s impact on the advertising landscape.”

ISBA also appointed two new Vice Presidents, Sarah Mansfield and Kerris Bright. Sarah is Vice President Media, Europe and LATAM and Global Operations at Unilever while Kerris is CMO of Virgin Media.

For more information, please contact ISBA.