The Economic Costs of Keyword Blacklists for Online Publishers
This research highlights the economic consequences of using exclusion lists to ensure that brand advertising does not end up next to inappropriate content, including for LGBTQ+ news publishers which are facing a struggle for survival
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According to the research, LGBTQ+ publishers see nearly three-quarters (73%) of neutral or positive LGBT online news incorrectly flagged by brand safety exclusion lists, denying them vital ad revenue.
The report is avalable for download here.