Global Content Production 2021
Recent research amongst the WFA network and led in partnership with TKM Consultants, specifically deep diving into the models that clients are considering or have actively deployed to effectively manage their content production investments.
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Results show that 1 in 2 WFA members are not satisfied with their current production model, while 61% of members agree that Covid-19 has had an impact on how we manage and execute content production. These statistics reinforce the importance of this research, based on the findings of 45 WFA members (companies) from across the globe, to better understand the challenges, trends, spend, metrics and success enablers related to central, regional, and local production models.
This report also shines a light on the maturity levels relating to sustainability in production. Whilst not looking to bring specific recommendations to the table, we were keen to raise awareness around current practices, barriers, areas of success, defined gaps, metrics, useful resources, and case studies, that would both inform and support active sustainability initiatives.
The full report can be downloaded below.
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WFA