Benchmark: Media agency first party data liability caps

Benchmark: Media agency first party data liability caps

Media
1 minute read

A WFA member was reviewing their agreements with their various media/digital/CRM agencies and reached out with a view of trying to establish some benchmarks on the topic of liability caps to cover any data breaches that may arise.

Article details

  • Author:WFA

    WFA

Benchmarks & surveys
21 June 2022

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Associated topics

Tags: Agency managementAgency remuneration & contractsMediaAgencies & PartnersData collection & privacyBenchmarks & surveys

Article details

  • Author:WFA

    WFA

Benchmarks & surveys
21 June 2022

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