Insight Forum Connect meeting overview (November 2023)

Meeting overview from WFA’s Insight Forum meeting on 16 Nov 2023, which took place in NYC (part of WFA Forum Connect).

The Insight Forum November meeting focused on “Better Marketing Effectiveness”. 27 WFA members met in person and discussed how the insights function could contribute on the journey towards better marketing effectiveness. Key highlights from the meeting include:

1. Collaborative insights: bringing together frameworks for growth

2. Successful strategies: A collaborative data-driven campaign

3. Silent discussion: Focus, Process and People

4. Workshop: Navigating marketing metrics: Overcoming challenges

WFA members can access below the meeting overview and the slides from the day.