Benchmark: Gen AI on marketing creative

Benchmark: Gen AI on marketing creative

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Content & Innovation
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WFA member benchmark on guidelines on the use of generative AI in marketing creative

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  • Author:WFA

    WFA

Benchmarks & surveys
4 March 2024

In this report, WFA members were asked to share whether they had developed internal guidelines on the use of generative AI in marketing creative, particularly when it comes to the use of synthetic people and voices.

WFA members can download the report below.

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Tags: Content & InnovationContent & InnovationAIBenchmarks & surveys

Article details

  • Author:WFA

    WFA

Benchmarks & surveys
4 March 2024

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