Benchmark: Content adaptation at scale using automation and GenAI

Benchmark: Content adaptation at scale using automation and GenAI

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Content & Innovation
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WFA member benchmark exploring how WFA members are adapting content at scale

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  • Author:WFA

    WFA

Benchmarks & surveys
25 March 2024

In this report, WFA members were asked a series of questions in relation to content adaptation at scale using automation and GenAI, notably to drive speed and efficiencies. 

21 WFA members took part.

WFA members can download the report below.

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Tags: Content & InnovationAIMarketing procurementBenchmarks & surveys

Article details

  • Author:WFA

    WFA

Benchmarks & surveys
25 March 2024

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