Spotlight: Bothism - efficiency & effectiveness to drive performance in marketing departments
There is great potential in re-engineering marketing operations - from team structure, stakeholder alignment, processes, channel & content optimisation to in-house and agency management.
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Alice Tomlinson, Junior Manager, Marketing Sourcing
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All of these can deliver significant savings, free up budget for reallocation, and improve the culture of marketing departments, driving productivity in the process. But to do this, and to choose the right solutions, you need a holistic view where the marketing and procurement perspectives go hand in hand. Truly successful marketing requires both efficiency and effectiveness.
To get a perspective on the potential value that can be created by re-engineering marketing operations, watch this recording of Kaj Johannson, Founder & Partner at Kapero, a management consultancy specialising in marketing & media operations.
Together they were able to identify between 25-40% of opportunities in 3 key areas:
- Reducing the volume of campaigns with a focus on quality
- Simplified processes to reduce time and waste
- Better business and marketing planning, aligning marketing and business objectives
Find the video below:
Article details
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Alice Tomlinson, Junior Manager, Marketing Sourcing
