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Many client-side marketers failing to prioritise creativity, despite recognising its power to deliver more effective…
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WFA launches Global Marketer of the Year 2022
Partners with The Drum to celebrate global and regional marketers and the work…
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CreativityBrand purposeBrand reputation
WFA introduces Global Marketer Hall of Fame
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Self-regulationCreativity
Clients and Creativity
With creative communications effectiveness on the decline, what can brand owners do to reverse the decline and drive sustainable…