Related content
-
CreativityAIWFA Better Marketing Pod Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot
Read more about "WFA Better Marketing Pod Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot"In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to marketing guru, Mark Ritson, and his AI-generated alter…
-
CreativityBrand purposeBrand reputationDigital transformationMarketing capabilitiesIs it time for a marketing makeover?
Read more about "Is it time for a marketing makeover?"WFA and The Drum have teamed up to ask marketing leaders about some of the key challenges our profession…
-
Diversity & InclusionCreativityBrand purposeReflections on 2024: Inclusion, Innovation, and the Future of Marketing
Read more about "Reflections on 2024: Inclusion, Innovation, and the Future of Marketing"In this 60-minute session in partnership with Creative Equals we look back on an eventful year for brands and what it means for…
-
Agency remuneration & contractsCreativityMarketing procurementSpotlight: Evolving from a focus on roles to a skill-centric talent model
Read more about "Spotlight: Evolving from a focus on roles to a skill-centric talent model"This session presents the current landscape of work and how this is evolving alongside economic and hiring trends.
-
Brand safetyMedia transparencyProgrammaticBrand safetyAgency managementInfluencersCreativityInfluencersIntegrated marketingBrand purposeMarketing capabilitiesMarketing procurementConsumer insightMarketing effectivenessKnowledge Spotlight – Sponsorship Strategy 101
Read more about "Knowledge Spotlight – Sponsorship Strategy 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
-
CreativityAI
Knowledge spotlight: AI-augmented skills
Read more about "Knowledge spotlight: AI-augmented skills"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
-
InfluencersCreativityInfluencersMarketing technologyMarketing operationsMarketing technologyMarketing technology
Knowledge Spotlight: Meta’s vision for AI
Read more about "Knowledge Spotlight: Meta’s vision for AI"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
-
CreativityMarketing technologyAIMarketing technologyMarketing technology
Knowledge Spotlight: Creative perspectives for advertising on Meta platforms
Read more about "Knowledge Spotlight: Creative perspectives for advertising on Meta platforms"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
-
InfluencersCreativityInfluencersMarketing technologyMarketing operationsMarketing technologyMarketing technology
Knowledge Spotlight: Leveraging Meta’s performance toolkit
Read more about "Knowledge Spotlight: Leveraging Meta’s performance toolkit"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
-
InfluencersCreativityInfluencersMarketing technologyMarketing operationsMarketing technologyMarketing technology
Knowledge Spotlight:Navigating Meta’s family of apps and services
Read more about "Knowledge Spotlight:Navigating Meta’s family of apps and services"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
-
AI (Artificial Intelligence)CreativityAI
Knowledge Spotlight: Supercharging creativity
Read more about "Knowledge Spotlight: Supercharging creativity"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
-
CreativityMarketing capabilitiesMarketing operationsSpotlight: The Timeless Importance of the Show
Read more about "Spotlight: The Timeless Importance of the Show"Guest speaker Orlando Wood joins us for a deep dive on showmanship advertising.