Related content
-
CreativityMarketing technologyAIDigital transformationMarketing technologyMarketing technologyAPAC Spotlight: Creative briefing - using AI to stoke EI
Read more about "APAC Spotlight: Creative briefing - using AI to stoke EI"WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs…
-
Agency managementAgency review & pitchingCreativityWFA Better Marketing Pod Ep 31: On the evolution of creativity with Claire Beale and Sonoo Singh, Creative Salon
Read more about "WFA Better Marketing Pod Ep 31: On the evolution of creativity with Claire Beale and Sonoo Singh, Creative Salon"In episode 31 of the Better Marketing Pod, host David Wheldon speaks with Creative Salon founders Claire Beale and Sonoo Singh on…
-
CreativityTrust me when I tell you this about the state of creativity…
Read more about "Trust me when I tell you this about the state of creativity…"We’ll only get better, more effective campaigns when agencies can persuade clients to trust them. Arwa Madhawi explores the…
-
Digital policyCreativityAIIn case you missed it… Powerful WFA content from Q1
Read more about "In case you missed it… Powerful WFA content from Q1"The WFA team is constantly working with members to share best practice and smart ways for marketing to make a bigger…
-
CreativityAISpotlight: Journey with GenAI: real-world applications and current progress
Read more about "Spotlight: Journey with GenAI: real-world applications and current progress"Trying to keep up with AI? Intentful’s Marina Petrova offers a much-needed update and reality check.
-
CreativityMarketing technologyAIDigital transformationMarketing technologyMarketing technologySpotlight: Creative briefing - using AI to stoke EI
Read more about "Spotlight: Creative briefing - using AI to stoke EI"WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs…
-
CreativityBrand purposeBrand reputationWFA Better Marketing Pod Ep 29: On what we can learn from emerging markets with Cristina Diezhandino, Diageo
Read more about "WFA Better Marketing Pod Ep 29: On what we can learn from emerging markets with Cristina Diezhandino, Diageo"In episode 29 of the Better Marketing Pod, host David Wheldon speaks with Cristina Diezhandino, Chief Marketing Officer at Diageo…
-
Media governanceProgrammaticDiversity & InclusionCreativityMarketing technologyBrand purposeMarketing technologyMedia transformationMarketing technologyMy five takeaways from Cannes 2023
Read more about "My five takeaways from Cannes 2023"This year’s Cannes Lions had a real buzz about it. Clients seemed re-energised by the reprioritisation of creative…
-
CreativityMarketing technologyGamingDigital transformationMarketing technologyMarketing technologyWFA Global Marketer Week '23 | Conny Braams & David Jones: Supercharging sustainable growth
Read more about "WFA Global Marketer Week '23 | Conny Braams & David Jones: Supercharging sustainable growth"Conny and David explore the intersection of marketing, technology and sustainability and our role in supercharging sustainable…
-
CreativityDigital transformationMarketing operationsNew speakers announced at WFA Global Marketer Week in Istanbul
Read more about "New speakers announced at WFA Global Marketer Week in Istanbul"The WFA has unveiled a raft of new speakers for Global Marketer Week at the end of April, including five new names for the Global…
-
Digital policyCreativityMarketing technologyBrand reputationMarketing operationsMarketing technologyMarketing technologySeven partner predictions for 2023
Read more about "Seven partner predictions for 2023"Seven of WFA’s strategic partners reflect on what will define marketing for the year…
-
CreativityHow to be more creative in 2023?
Read more about "How to be more creative in 2023?"Sir John Hegarty shares three tips for marketers on how to be more creative than ever during the course of 2023.