Posts about Creativity

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  1.    A look back at Cannes 2021
    Creativity

    A look back at Cannes 2021

    Cannes is the annual celebration of all that is good about marketing and advertising. This year’s awards were virtual but that…

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  2.    Innovation at Cannes
    Creativity

    Innovation at Cannes

    Judging this year’s Innovation Lions highlighted both the power of innovation to drive real change and the importance of…

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  3.    Accelerated sponsorship
    InfluencersContent marketingCreativityGaming

    Accelerated sponsorship

    Key trends have come to the fore due to COVID. Ian Malcolm, President and CEO at Lumency, a brand side sponsorship, experiential and…

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  4.    My favourite campaign of 2020…
    Creativity

    My favourite campaign of 2020…

    Six industry leaders highlight the work that has impressed them most this year.

    Read more about "My favourite campaign of 2020…"
  5.    The work that inspired in 2020
    Creativity

    The work that inspired in 2020

    We asked the WFA Global Marketer of the Year jury  what work had stood out for them this…

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  6.    My favourite campaign of 2020...
    CreativityBrand purpose

    My favourite campaign of 2020...

    Six industry leaders highlight the work that has impressed them in this strangest of years.

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  7.    Contagious becomes WFA’s global strategic partner for Creativity
    Creativity

    Contagious becomes WFA’s global strategic partner for Creativity

    Strategic partners help WFA improve on the value delivered to members against a number of priority areas

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  8.    The big questions this year, answered by LIONS Live
    Diversity & InclusionCreativity

    The big questions this year, answered by LIONS Live

    In the absence of the annual industry meetup on the French Riviera, in June WFA asked seven industry experts: “If you…

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  9.    Webinar: An introduction to the offshore market for creative production
    ProductionCreativityMarketing procurement

    Webinar: An introduction to the offshore market for creative production

    This webinar offers up-to-date insights on what to prioritise and consider when deciding on your offshore strategy for creative…

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  10.    Unilever - 'Real beauty' during COVID
    Creativity

    Unilever - 'Real beauty' during COVID

    Dove redefines beauty as courage to support health workers

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  11.    Webinar: How advertising lost sight of creativity and what to do about it
    ChannelsProductionCreativityConsumer insightMarketing effectiveness

    Webinar: How advertising lost sight of creativity and what to do about it

    System1's Orlando Wood introduces his bestselling book with the IPA, ‘Lemon : How the Advertising Brain Turned Sour’…

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  12.    Benchmark: Creative agencies in EMEA and APAC
    Agency evaluation & performanceAgency rostersCreativity

    Benchmark: Creative agencies in EMEA and APAC

    This WFA member benchmark covers recommendations for creative agencies in EMEA and APAC.

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