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Content & InnovationCreativityBrand reputation
Does Asia Pacific need Lions or Merlions?
WFA’s Asia Advisory Board marked the Cannes Lions Festival in Singapore with #NotInCannes, attended by more than 50 senior…
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What do marketers want to see in Cannes?
We asked 13 industry experts at Global Marketer Week in Toronto what big issues ad land should prioritise in Cannes this year. Four…
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CreativityMarketing technologyAIMarketing technologyMarketing technology
CMO, the impossible job?
Marketers at this year’s Global Marketer Week responded to the challenge that being CMO had turned into an impossible…
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CreativityMarketing technologyAIBrand purposeBrand reputationDigital transformationMarketing technologyMarketing technology
How to build better brands?
CMOs at Global Marketer Week provide key pointers on what will help build stronger, more resilient brands.
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CreativityMarketing technologyAIMarketing technologyMarketing technology
From AI to Audiences: Key Takeaways from Global Marketer Week 2024
It was a massive week of insights and inspiration in Toronto. Brenna Brandes, Junior Marketing Services Manager at WFA, picks out…
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Agency remuneration & contractsContent & InnovationCreativityMarketing procurement
Spotlight: Bothism - efficiency & effectiveness to drive performance in marketing departments
There is great potential in re-engineering marketing operations - from team structure, stakeholder alignment, processes, channel…
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CreativityMarketing technologyAIMarketing technologyMarketing technology
WFA Better Marketing Pod Ep 32: On AI, sharing and scaling with Asmita Dubey, L'Oréal
In episode 32 of the Better Marketing Pod, David Wheldon speaks to L'Oréal's CMO, Marketer of 2023 and Global Marketer Week…
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Content & InnovationCreativityAIMarketing procurement
Spotlight: The Democratisation of Virtual Production
The past few years have seen the emergence and evolution of virtual production.
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CreativityMarketing technologyAIDigital transformationMarketing technologyMarketing technology
APAC Spotlight: Creative briefing - using AI to stoke EI
WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs…
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Agency managementAgency review & pitchingCreativity
WFA Better Marketing Pod Ep 31: On the evolution of creativity with Claire Beale and Sonoo Singh, Creative Salon
In episode 31 of the Better Marketing Pod, host David Wheldon speaks with Creative Salon founders Claire Beale and Sonoo Singh on…
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Creativity
Trust me when I tell you this about the state of creativity…
We’ll only get better, more effective campaigns when agencies can persuade clients to trust them. Arwa Madhawi explores the…
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Digital policyCreativityAI
In case you missed it… Powerful WFA content from Q1
The WFA team is constantly working with members to share best practice and smart ways for marketing to make a bigger…