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Agency managementAgency review & pitchingCreativity
WFA Better Marketing Pod Ep 31: On the evolution of creativity with Claire Beale and Sonoo Singh, Creative Salon
In episode 31 of the Better Marketing Pod, host David Wheldon speaks with Creative Salon founders Claire Beale and Sonoo Singh on…
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Creativity
Trust me when I tell you this about the state of creativity…
We’ll only get better, more effective campaigns when agencies can persuade clients to trust them. Arwa Madhawi explores the…
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Digital policyCreativityAI
In case you missed it… Powerful WFA content from Q1
The WFA team is constantly working with members to share best practice and smart ways for marketing to make a bigger…
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CreativityAI
Spotlight: Journey with GenAI: real-world applications and current progress
Trying to keep up with AI? Intentful’s Marina Petrova offers a much-needed update and reality check.
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CreativityMarketing technologyAIDigital transformationMarketing technologyMarketing technology
Spotlight: Creative briefing - using AI to stoke EI
WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs…
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CreativityBrand purposeBrand reputation
WFA Better Marketing Pod Ep 29: On what we can learn from emerging markets with Cristina Diezhandino, Diageo
In episode 29 of the Better Marketing Pod, host David Wheldon speaks with Cristina Diezhandino, Chief Marketing Officer at Diageo…
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Media governanceProgrammaticDiversity & InclusionCreativityMarketing technologyBrand purposeMarketing technologyMedia transformationMarketing technology
My five takeaways from Cannes 2023
This year’s Cannes Lions had a real buzz about it. Clients seemed re-energised by the reprioritisation of creative…
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CreativityMarketing technologyGamingDigital transformationMarketing technologyMarketing technology
WFA Global Marketer Week '23 | Conny Braams & David Jones: Supercharging sustainable growth
Conny and David explore the intersection of marketing, technology and sustainability and our role in supercharging sustainable…
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CreativityDigital transformationMarketing operations
New speakers announced at WFA Global Marketer Week in Istanbul
The WFA has unveiled a raft of new speakers for Global Marketer Week at the end of April, including five new names for the Global…
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Digital policyCreativityMarketing technologyBrand reputationMarketing operationsMarketing technologyMarketing technology
Seven partner predictions for 2023
Seven of WFA’s strategic partners reflect on what will define marketing for the year…
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Creativity
How to be more creative in 2023?
Sir John Hegarty shares three tips for marketers on how to be more creative than ever during the course of 2023.
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CreativityDigital transformation
Reasons to be optimistic: How the best work of 2022 can help marketers up their game in 2023
Guardian columnist and brand strategist, Arwa Mahdawi, takes a look at the lessons 2022 has taught marketers for the year ahead.