Posts about Creativity

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  1. Seven take-outs from Cannes 2019
    OpinionsEvent reports
    25 June 2019
    Content & InnovationCreativityBrand reputation

    Seven take-outs from Cannes 2019

    Will Gilroy

    So as the dust settles on Cannes 2019, here are my top seven take-outs from the industry’s annual revelries on the…

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  2. Effie Awards launches in Pakistan
    News
    20 December 2018
    Content & InnovationCreativity

    Effie Awards launches in Pakistan

    WFA

    PAS Awards marketing effectiveness award rebranded as Effie Awards Pakistan

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  3. 5 of the Most Contagious ideas of 2018
    Opinions
    7 December 2018
    Content & InnovationCreativityMarketing effectiveness

    5 of the Most Contagious ideas of 2018

    Will Gilroy

    From embracing risk to admitting your imperfections and taking a stand

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  4. Fashion brand Diesel wins Golden Drum 2018
    News
    21 November 2018
    CreativityMarketing capabilities

    Fashion brand Diesel wins Golden Drum 2018

    WFA

    The Slovenian Advertisers’ Association (SOZ) organised the 25th edition of their flagship event Golden…

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  5. Creativity is more important than data, say four out of 10 Norwegian advertisers
    News
    21 November 2018
    Content & InnovationCreativityMarketing capabilities

    Creativity is more important than data, say four out of 10 Norwegian advertisers

    WFA

    Big Advertiser Report findings released at ANFO’s annual conference

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  6. Mobility campaign wins top award in Spain
    News
    21 November 2018
    Content & InnovationCreativity

    Mobility campaign wins top award in Spain

    WFA

    Toyota campaign “Driving how you think” wins the Spanish Association of Advertisers (AEA) Effectiveness Grand…

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  7. Campaign about ‘indoor generation’ awarded in Denmark
    News
    21 November 2018
    Content & InnovationCreativity

    Campaign about ‘indoor generation’ awarded in Denmark

    WFA

    Danish roof and skylights manufacturing company wins True Award Grand Prix

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  8. Recommended creative agencies in APAC
    Benchmarks & surveys
    31 August 2018
    Agency review & pitchingContent & InnovationCreativityMarketing procurement

    Recommended creative agencies in APAC

    WFA

     WFA member benchmark. For additional details, please log in.

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  9. Survey on content production-data and benchmarking
    Benchmarks & surveys
    14 August 2018
    Agency evaluation & performanceAgency managementAgency review & pitchingContent & InnovationContent marketingCreativityMarketing operationsMarketing procurementData & analytics

    Survey on content production-data and benchmarking

    WFA, APR

    WFA member survey. For additional details, please log in.

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  10. 5 ways to make newsrooms & content more effective
    Reports & whitepapers
    31 January 2017
    Content & InnovationContent marketingCreativityMarketing operations

    5 ways to make newsrooms & content more effective

    WFA, Brilliant Noise

      WFA members only content. Please log in to access this document.

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  11. Portuguese conference takes on the new 3P's of marketing
    News
    17 February 2016
    Content & InnovationCreativity

    Portuguese conference takes on the new 3P's of marketing

    WFA

    WFA News

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