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Digital policyCreativityMarketing technologyBrand reputationMarketing operationsMarketing technologyMarketing technology
Seven partner predictions for 2023
Seven of WFA’s strategic partners reflect on what will define marketing for the year…
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Creativity
How to be more creative in 2023?
Sir John Hegarty shares three tips for marketers on how to be more creative than ever during the course of 2023.
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CreativityDigital transformation
Reasons to be optimistic: How the best work of 2022 can help marketers up their game in 2023
Guardian columnist and brand strategist, Arwa Mahdawi, takes a look at the lessons 2022 has taught marketers for the year ahead.
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Creativity
Re-finding our marketing mojo
Our industry can still be the place where the best people do their best work, says Will Gilroy, WFA Director of Policy and…
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Creativity
Marketers failing to overcome key barriers to creativity, WFA research
Many client-side marketers failing to prioritise creativity, despite recognising its power to deliver more effective…
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CreativityBrand reputation
Advertising’s creativity crisis: if creativity is a ‘super-power’ why is everyone so afraid to use it?
Guardian columnist and brand strategist, Arwa Mahdawi, reflects on the decline in creative effectiveness that is threatening the…
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Creativity
Spotlight: Clients & Creativity
Reversing the decline in creative communications effectiveness
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CreativityBrand purposeBrand reputation
WFA introduces Global Marketer Hall of Fame
The initiative celebrates leaders who have been nominated for WFA's Global Marketer of the…
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CreativityBrand purposeBrand reputationMarketing capabilitiesMarketing operationsOrganisation & structureMarketing effectiveness
WFA launches Global Marketer of the Year 2022
Partners with The Drum to celebrate global and regional marketers and the work…
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Self-regulationCreativity
Clients and Creativity
With creative communications effectiveness on the decline, what can brand owners do to reverse the decline and drive sustainable…
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Ad fraud & verificationBrand safetyMedia governanceMedia transparencyBrand safetyCreativityMarketing technologyGamingDigital transformationMarketing technologyMarketing technology
Media Forum Meeting Overview – Media in the Metaverse (18th May 2022)
Meeting overview and presentations from WFA’s Media Forum on Media in the Metaverse – 18th May…
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CreativityMarketing effectiveness
Creative effectiveness is not about taking risks
Having spent more than 10 years reporting on what works in marketing communications, the key to the effectiveness of creativity is…