Posts about Creativity

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  1.    Spotlight: Journey with GenAI: real-world applications and current progress
    Content & InnovationCreativityAI

    Spotlight: Journey with GenAI: real-world applications and current progress

    Trying to keep up with AI? Intentful’s Marina Petrova offers a much-needed update and reality check.

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  2.    Spotlight: Creative briefing - using AI to stoke EI
    CreativityMarketing technologyAIDigital transformationMarketing technologyMarketing technology

    Spotlight: Creative briefing - using AI to stoke EI

    WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs…

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  3.    WFA Better Marketing Pod Ep 29: On what we can learn from emerging markets with Cristina Diezhandino, Diageo
    CreativityBrand purposeBrand reputation

    WFA Better Marketing Pod Ep 29: On what we can learn from emerging markets with Cristina Diezhandino, Diageo

    In episode 29 of the Better Marketing Pod, host David Wheldon speaks with Cristina Diezhandino, Chief Marketing Officer at Diageo…

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  4.    My five takeaways from Cannes 2023
    Media governanceProgrammaticInclusive MarketingContent & InnovationCreativityMarketing technologyBrand purposeMarketing technologyMedia transformationMarketing technology

    My five takeaways from Cannes 2023

    This year’s Cannes Lions had a real buzz about it. Clients seemed re-energised by the reprioritisation of creative…

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  5.    WFA Global Marketer Week '23 | Conny Braams & David Jones: Supercharging sustainable growth
    Content & InnovationCreativityMarketing technologyGamingDigital transformationMarketing technologyMarketing technology

    WFA Global Marketer Week '23 | Conny Braams & David Jones: Supercharging sustainable growth

    Conny and David explore the intersection of marketing, technology and sustainability and our role in supercharging sustainable…

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  6.    New speakers announced at WFA Global Marketer Week in Istanbul
    Content & InnovationCreativityDigital transformationMarketing operations

    New speakers announced at WFA Global Marketer Week in Istanbul

    The WFA has unveiled a raft of new speakers for Global Marketer Week at the end of April, including five new names for the Global…

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  7.    Seven partner predictions for 2023
    Digital policyCreativityMarketing technologyBrand reputationMarketing operationsMarketing technologyMarketing technology

    Seven partner predictions for 2023

    Seven of WFA’s strategic partners reflect on what will define marketing for the year…

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  8.    How to be more creative in 2023?
    Content & InnovationCreativity

    How to be more creative in 2023?

    Sir John Hegarty shares three tips for marketers on how to be more creative than ever during the course of 2023.

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  9.    Reasons to be optimistic: How the best work of 2022 can help marketers up their game in 2023
    Content & InnovationContent marketingCreativityDigital transformation

    Reasons to be optimistic: How the best work of 2022 can help marketers up their game in 2023

    Guardian columnist and brand strategist, Arwa Mahdawi, takes a look at the lessons 2022 has taught marketers for the year ahead.

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  10.    Re-finding our marketing mojo
    Content & InnovationCreativity

    Re-finding our marketing mojo

    Our industry can still be the place where the best people do their best work, says Will Gilroy, WFA Director of Policy and…

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  11.    Marketers failing to overcome key barriers to creativity, WFA research
    Content & InnovationCreativity

    Marketers failing to overcome key barriers to creativity, WFA research

    Many client-side marketers failing to prioritise creativity, despite recognising its power to deliver more effective…

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  12.    Advertising’s creativity crisis: if creativity is a ‘super-power’ why is everyone so afraid to use it?
    Content & InnovationCreativityBrand reputation

    Advertising’s creativity crisis: if creativity is a ‘super-power’ why is everyone so afraid to use it?

    Guardian columnist and brand strategist, Arwa Mahdawi, reflects on the decline in creative effectiveness that is threatening the…

    Read more about "Advertising’s creativity crisis: if creativity is a ‘super-power’ why is everyone so afraid to use it?"