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WFA experts look ahead to identify the key issues for brands as they look forward to the new year.
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AI Community meeting overview (November 2024)
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Digital policyAI (Artificial Intelligence)Marketing technologyAIMarketing technologyMarketing technology
AI Essentials: avatars spark DEI debates, brand fakery and EU investigates prohibited uses
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Media literacyAI (Artificial Intelligence)Agency managementAI
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Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingMarketing technologyAIMarketing technologyOrganisation & structureMarketing technology
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According to new research from WFA and global media advisors MediaSense, three out of four multinational brands are seeking to…
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Brand safetyMedia governanceMedia transparencyBrand safetyAIData & analyticsData-driven marketing
Knowledge Spotlight: Digital Privacy 101
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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Digital policyAI (Artificial Intelligence)Marketing technologyAIMarketing technologyMarketing technology
AI Essentials: bias in AI, insights guidance, chatbots, video generation, copyright and watermarking
AI is transforming the way marketers work. Gabrielle Robitaille, Associate Director, Digital Policy at WFA, looks at the latest…
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Digital policyMarketing lawAI (Artificial Intelligence)AI
WFA Regulatory Tracker: Gen AI Transparency Obligations
An overview of AI transparency obligations key markets globally
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AI (Artificial Intelligence)AI
The Ritbot tackles marketers’ deepest fears
Marketing guru Mark Ritson may be travelling the world dispensing words of wisdom, but so is his AI-generated alter-ego, the…
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CreativityAI
Knowledge spotlight: AI-augmented skills
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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AI (Artificial Intelligence)AI
How brands are tackling generative AI’s challenges and opportunities
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