Posts about AI

Related content

  1.    Data Ethics Workshop: Generative AI
    Digital policyAIData collection & privacy

    Data Ethics Workshop: Generative AI

    WFA’s data ethics workshops aim to operationalise the key recommendations put forward in the CMO Guide to Data Ethics in…

    Read more about "Data Ethics Workshop: Generative AI"
  2.    Benchmark: Generative AI training
    AI

    Benchmark: Generative AI training

    WFA member benchmark exploring training in Generative AI.

    Read more about "Benchmark: Generative AI training"
  3.    Spotlight: The impact of AI on Production
    Marketing technologyAIMarketing technologyMarketing technology

    Spotlight: The impact of AI on Production

    Are we seeing genuine innovation or just greater efficiency?

    Read more about "Spotlight: The impact of AI on Production"
  4.    GenAI figures in most brands’ marketing plans, says new WFA research
    Brand safetyDigital policyBrand safetyMarketing technologyAIMarketing technologyMarketing technology

    GenAI figures in most brands’ marketing plans, says new WFA research

    A new survey conducted by WFA finds that three in four companies already use GenAI or plan to use it soon. Optimism about its…

    Read more about "GenAI figures in most brands’ marketing plans, says new WFA research"
  5.    Will AI boost DEI efforts in advertising or destroy them?
    Diversity & InclusionAI

    Will AI boost DEI efforts in advertising or destroy them?

    Several years ago, I launched a website called rentaminority.com where — clue is in the name — you could quickly and…

    Read more about "Will AI boost DEI efforts in advertising or destroy them?"
  6.    GARM launches Generative AI and Metaverse brand safety playbook
    Brand safetyBrand safetyAI

    GARM launches Generative AI and Metaverse brand safety playbook
    Open to WFA members only

    Please note that GARM was discontinued on August 8. See more here.

    GARM has launched a new guide to incorporate brand…

    Read more about "GARM launches Generative AI and Metaverse brand safety playbook"
  7.    If Artificial Intelligence can end humanity, just imagine what it can do for marketing!
    Digital policyAI

    If Artificial Intelligence can end humanity, just imagine what it can do for marketing!

    If we are to believe all the articles currently being written on the subject of Artificial Intelligence, it’s highly probable…

    Read more about "If Artificial Intelligence can end humanity, just imagine what it can do for marketing!"