Posts about AI

Related content

  1.    Benchmark: Content adaptation at scale using automation and GenAI
    AIMarketing procurement

    Benchmark: Content adaptation at scale using automation and GenAI

    WFA member benchmark exploring how WFA members are adapting content at scale

    Read more about "Benchmark: Content adaptation at scale using automation and GenAI"
  2.    Spotlight: Journey with GenAI: real-world applications and current progress
    CreativityAI

    Spotlight: Journey with GenAI: real-world applications and current progress

    Trying to keep up with AI? Intentful’s Marina Petrova offers a much-needed update and reality check.

    Read more about "Spotlight: Journey with GenAI: real-world applications and current progress"
  3.    Benchmark: Gen AI on marketing creative
    AI

    Benchmark: Gen AI on marketing creative

    WFA member benchmark on guidelines on the use of generative AI in marketing creative

    Read more about "Benchmark: Gen AI on marketing creative"
  4.    Tackling the nitty gritty of Generative AI
    Marketing technologyAIMarketing technologyMarketing technology

    Tackling the nitty gritty of Generative AI

    No new technology comes without risks and Generative AI is no exception. Brands need to be alert to the challenges if they want to…

    Read more about "Tackling the nitty gritty of Generative AI"
  5.    Spotlight: Creative briefing - using AI to stoke EI
    CreativityMarketing technologyAIDigital transformationMarketing technologyMarketing technology

    Spotlight: Creative briefing - using AI to stoke EI

    WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs…

    Read more about "Spotlight: Creative briefing - using AI to stoke EI"
  6.    Spotlight: Search Engine Optimisation (SEO)
    Agency remuneration & contractsAI

    Spotlight: Search Engine Optimisation (SEO)

    The search landscape is evolving faster than ever before, and with the advent of AI this is only going to continue.

    Read more about "Spotlight: Search Engine Optimisation (SEO)"
  7.    Data Ethics Workshop: Generative AI
    Digital policyAIData collection & privacy

    Data Ethics Workshop: Generative AI

    WFA’s data ethics workshops aim to operationalise the key recommendations put forward in the CMO Guide to Data Ethics in…

    Read more about "Data Ethics Workshop: Generative AI"
  8.    Benchmark: Generative AI training
    AI

    Benchmark: Generative AI training

    WFA member benchmark exploring training in Generative AI.

    Read more about "Benchmark: Generative AI training"
  9.    Spotlight: The impact of AI on Production
    Marketing technologyAIMarketing technologyMarketing technology

    Spotlight: The impact of AI on Production

    Are we seeing genuine innovation or just greater efficiency?

    Read more about "Spotlight: The impact of AI on Production"
  10.    GenAI figures in most brands’ marketing plans, says new WFA research
    Brand safetyDigital policyBrand safetyMarketing technologyAIMarketing technologyMarketing technology

    GenAI figures in most brands’ marketing plans, says new WFA research

    A new survey conducted by WFA finds that three in four companies already use GenAI or plan to use it soon. Optimism about its…

    Read more about "GenAI figures in most brands’ marketing plans, says new WFA research"
  11.    Will AI boost DEI efforts in advertising or destroy them?
    Diversity & InclusionAI

    Will AI boost DEI efforts in advertising or destroy them?

    Several years ago, I launched a website called rentaminority.com where — clue is in the name — you could quickly and…

    Read more about "Will AI boost DEI efforts in advertising or destroy them?"
  12.    GARM launches Generative AI and Metaverse brand safety playbook
    Brand safetyBrand safetyAI

    GARM launches Generative AI and Metaverse brand safety playbook

    GARM has launched a new guide to incorporate brand safety into Generative AI and Metaverse activations, designed to help…

    Read more about "GARM launches Generative AI and Metaverse brand safety playbook"