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WFA member survey. For additional details, please log in.
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Ad fraud & verificationAudience measurementProgrammaticMedia measurementMarketing technologyDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing effectivenessMarketing technology
Survey on Global Ad Viewability & Ad Fraud levels
WFA member benchmark. For additional details, please log in.
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Brand safetyMedia governanceMedia transparencyBrand safety
Global marketers making radical changes to media management
WFA research indicates dramatic change on transparency measures, contracts, viewability standards, internal media knowledge and ad…
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Ad fraud & verificationAudience measurementMedia transparencyAd blockingMedia measurementData & analytics
European Viewability Measurement Principles
Created by the EVSG (European Viewability Steering Group - made up of WFA, EACA and IAB Europe), these principles are designed to…
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Ad fraud & verificationAudience measurementAd blockingAgency evaluation & performanceAgency remuneration & contractsData & analytics
Survey results: Paying for 3rd party verification
WFA member survey. For additional details, please log in.
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Ad fraud & verificationAudience measurementBrand safetyMedia transparencyProgrammaticAd blockingBrand safetyMedia measurementData & analytics
Survey on Media Governance and Guardianship
WFA member survey. For additional details, please log in.
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Programmatic
WFA reacts to recent stories on ad misplacement
Stephan Loerke, WFA CEO, in relation to the recent headlines in the UK media*
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Ad fraud & verification
Webinar: Ad fraud guidance for media investors
In this webinar, WFA will present the headlines from our ad fraud guidance, explaining the challenges we are facing as an industry…
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WFA issues first advice for combatting ad fraud
Ad fraud likely to exceed $50bn globally by 2025 on current trends second only to the drugs trade as a source of income for…
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WFA issues first advice for combatting ad fraud
Ad fraud likely to exceed $50bn globally by 2025 on current trends second only to the drugs trade as a source of income for…
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Ad fraud & verificationProgrammaticAd blockingData & analytics
Compendium of ad fraud knowledge for media investors
The intention of this compendium is to raise awareness of ad fraud among brand owners and to provide the knowledge and best…
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Ad fraud & verification
Survey on Global Ad Fraud
This WFA survey offers insights into the level of ad fraud exposure global marketers are aware of, the areas where it is seen to be…
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